diff --git a/app/models/alchemy/element.rb b/app/models/alchemy/element.rb
index dcf086ef3f..4cef90a3b2 100644
--- a/app/models/alchemy/element.rb
+++ b/app/models/alchemy/element.rb
@@ -22,6 +22,8 @@
 
 module Alchemy
   class Element < BaseRecord
+    NAME_REGEXP = /\A[a-z0-9_-]+\z/
+
     include Alchemy::Logger
     include Alchemy::Taggable
     include Alchemy::Hints
@@ -89,7 +91,7 @@ class Element < BaseRecord
       join_table: ElementToPage.table_name
 
     validates_presence_of :name, on: :create
-    validates_format_of :name, on: :create, with: /\A[a-z0-9_-]+\z/
+    validates_format_of :name, on: :create, with: NAME_REGEXP
 
     attr_accessor :autogenerate_contents
     attr_accessor :autogenerate_nested_elements
diff --git a/lib/rails/generators/alchemy/base.rb b/lib/generators/alchemy/base.rb
similarity index 100%
rename from lib/rails/generators/alchemy/base.rb
rename to lib/generators/alchemy/base.rb
diff --git a/lib/rails/generators/alchemy/elements/elements_generator.rb b/lib/generators/alchemy/elements/elements_generator.rb
similarity index 69%
rename from lib/rails/generators/alchemy/elements/elements_generator.rb
rename to lib/generators/alchemy/elements/elements_generator.rb
index 94af08026a..966dc85af6 100644
--- a/lib/rails/generators/alchemy/elements/elements_generator.rb
+++ b/lib/generators/alchemy/elements/elements_generator.rb
@@ -14,12 +14,7 @@ def create_partials
         @elements.each do |element|
           @element = element
           @contents = element["contents"] || []
-          if element["name"] =~ /\A[a-z0-9_-]+\z/
-            @element_name = element["name"].underscore
-          else
-            raise "Element name '#{element["name"]}' has wrong format. Only lowercase and non whitespace characters allowed."
-          end
-
+          @element_name = element_name(element)
           conditional_template "view.html.#{template_engine}", "#{elements_dir}/_#{@element_name}.html.#{template_engine}"
         end
       end
@@ -29,6 +24,14 @@ def create_partials
       def elements_dir
         @_elements_dir ||= "app/views/alchemy/elements"
       end
+
+      def element_name(element)
+        if element["name"] =~ Alchemy::Element::NAME_REGEXP
+          element["name"].underscore
+        else
+          raise "Element name '#{element["name"]}' has wrong format. Only lowercase and non whitespace characters allowed."
+        end
+      end
     end
   end
 end
diff --git a/lib/rails/generators/alchemy/elements/templates/view.html.erb b/lib/generators/alchemy/elements/templates/view.html.erb
similarity index 100%
rename from lib/rails/generators/alchemy/elements/templates/view.html.erb
rename to lib/generators/alchemy/elements/templates/view.html.erb
diff --git a/lib/rails/generators/alchemy/elements/templates/view.html.haml b/lib/generators/alchemy/elements/templates/view.html.haml
similarity index 100%
rename from lib/rails/generators/alchemy/elements/templates/view.html.haml
rename to lib/generators/alchemy/elements/templates/view.html.haml
diff --git a/lib/rails/generators/alchemy/elements/templates/view.html.slim b/lib/generators/alchemy/elements/templates/view.html.slim
similarity index 100%
rename from lib/rails/generators/alchemy/elements/templates/view.html.slim
rename to lib/generators/alchemy/elements/templates/view.html.slim
diff --git a/lib/rails/generators/alchemy/essence/essence_generator.rb b/lib/generators/alchemy/essence/essence_generator.rb
similarity index 100%
rename from lib/rails/generators/alchemy/essence/essence_generator.rb
rename to lib/generators/alchemy/essence/essence_generator.rb
diff --git a/lib/rails/generators/alchemy/essence/templates/editor.html.erb b/lib/generators/alchemy/essence/templates/editor.html.erb
similarity index 100%
rename from lib/rails/generators/alchemy/essence/templates/editor.html.erb
rename to lib/generators/alchemy/essence/templates/editor.html.erb
diff --git a/lib/rails/generators/alchemy/essence/templates/view.html.erb b/lib/generators/alchemy/essence/templates/view.html.erb
similarity index 100%
rename from lib/rails/generators/alchemy/essence/templates/view.html.erb
rename to lib/generators/alchemy/essence/templates/view.html.erb
diff --git a/lib/rails/generators/alchemy/install/files/_article.html.erb b/lib/generators/alchemy/install/files/_article.html.erb
similarity index 100%
rename from lib/rails/generators/alchemy/install/files/_article.html.erb
rename to lib/generators/alchemy/install/files/_article.html.erb
diff --git a/lib/rails/generators/alchemy/install/files/_standard.html.erb b/lib/generators/alchemy/install/files/_standard.html.erb
similarity index 100%
rename from lib/rails/generators/alchemy/install/files/_standard.html.erb
rename to lib/generators/alchemy/install/files/_standard.html.erb
diff --git a/lib/rails/generators/alchemy/install/files/alchemy.en.yml b/lib/generators/alchemy/install/files/alchemy.en.yml
similarity index 100%
rename from lib/rails/generators/alchemy/install/files/alchemy.en.yml
rename to lib/generators/alchemy/install/files/alchemy.en.yml
diff --git a/lib/rails/generators/alchemy/install/files/all.css b/lib/generators/alchemy/install/files/all.css
similarity index 100%
rename from lib/rails/generators/alchemy/install/files/all.css
rename to lib/generators/alchemy/install/files/all.css
diff --git a/lib/rails/generators/alchemy/install/files/all.js b/lib/generators/alchemy/install/files/all.js
similarity index 100%
rename from lib/rails/generators/alchemy/install/files/all.js
rename to lib/generators/alchemy/install/files/all.js
diff --git a/lib/rails/generators/alchemy/install/files/application.html.erb b/lib/generators/alchemy/install/files/application.html.erb
similarity index 100%
rename from lib/rails/generators/alchemy/install/files/application.html.erb
rename to lib/generators/alchemy/install/files/application.html.erb
diff --git a/lib/rails/generators/alchemy/install/files/article.scss b/lib/generators/alchemy/install/files/article.scss
similarity index 100%
rename from lib/rails/generators/alchemy/install/files/article.scss
rename to lib/generators/alchemy/install/files/article.scss
diff --git a/lib/generators/alchemy/install/install_generator.rb b/lib/generators/alchemy/install/install_generator.rb
new file mode 100644
index 0000000000..dea0c2b447
--- /dev/null
+++ b/lib/generators/alchemy/install/install_generator.rb
@@ -0,0 +1,85 @@
+# frozen_string_literal: true
+require "rails/generators"
+
+module Alchemy
+  module Generators
+    class InstallGenerator < ::Rails::Generators::Base
+      desc "Installs Alchemy into your App."
+
+      class_option :skip_demo_files,
+        type: :boolean,
+        default: false,
+        desc: "Skip creation of demo element, page and application layout."
+
+      source_root File.expand_path("files", __dir__)
+
+      def copy_config
+        copy_file "#{gem_config_path}/config.yml", app_config_path.join("alchemy", "config.yml")
+      end
+
+      def copy_yml_files
+        %w(elements page_layouts menus).each do |file|
+          template "#{__dir__}/templates/#{file}.yml.tt", app_config_path.join("alchemy", "#{file}.yml")
+        end
+      end
+
+      def install_assets
+        copy_file "all.js", app_vendor_assets_path.join("javascripts", "alchemy", "admin", "all.js")
+        copy_file "all.css", app_vendor_assets_path.join("stylesheets", "alchemy", "admin", "all.css")
+      end
+
+      def copy_demo_views
+        return if @options[:skip_demo_files]
+
+        copy_file "application.html.erb", app_views_path.join("layouts", "application.html.erb")
+        copy_file "article.scss", app_assets_path.join("stylesheets", "alchemy", "elements", "article.scss")
+
+        stylesheet_require = " *= require_tree ./alchemy/elements\n"
+        if File.exist?(app_assets_path.join("stylesheets", "application.css"))
+          insert_into_file app_assets_path.join("stylesheets", "application.css"), stylesheet_require,
+            before: " */"
+        else
+          create_file app_assets_path.join("stylesheets", "application.css"), "/*\n#{stylesheet_require} */\n"
+        end
+
+        copy_file "_article.html.erb", app_views_path.join("alchemy", "elements", "_article.html.erb")
+        copy_file "_standard.html.erb", app_views_path.join("alchemy", "page_layouts", "_standard.html.erb")
+        copy_file "alchemy.en.yml", app_config_path.join("locales", "alchemy.en.yml")
+      end
+
+      def copy_dragonfly_config
+        template "#{__dir__}/templates/dragonfly.rb.tt", app_config_path.join("initializers", "dragonfly.rb")
+      end
+
+      def install_gutentag_migrations
+        rake "gutentag:install:migrations"
+      end
+
+      private
+
+      def gem_config_path
+        @_config_path ||= File.expand_path("../../../../config/alchemy", __dir__)
+      end
+
+      def app_config_path
+        @_app_config_path ||= app_root.join("config")
+      end
+
+      def app_views_path
+        @_app_views_path ||= app_root.join("app", "views")
+      end
+
+      def app_assets_path
+        @_app_assets_path ||= app_root.join("app", "assets")
+      end
+
+      def app_vendor_assets_path
+        @_app_vendor_assets_path ||= app_root.join("vendor", "assets")
+      end
+
+      def app_root
+        @_app_root ||= Rails.root
+      end
+    end
+  end
+end
diff --git a/lib/rails/generators/alchemy/install/templates/dragonfly.rb.tt b/lib/generators/alchemy/install/templates/dragonfly.rb.tt
similarity index 100%
rename from lib/rails/generators/alchemy/install/templates/dragonfly.rb.tt
rename to lib/generators/alchemy/install/templates/dragonfly.rb.tt
diff --git a/lib/rails/generators/alchemy/install/templates/elements.yml.tt b/lib/generators/alchemy/install/templates/elements.yml.tt
similarity index 100%
rename from lib/rails/generators/alchemy/install/templates/elements.yml.tt
rename to lib/generators/alchemy/install/templates/elements.yml.tt
diff --git a/lib/rails/generators/alchemy/install/templates/menus.yml.tt b/lib/generators/alchemy/install/templates/menus.yml.tt
similarity index 100%
rename from lib/rails/generators/alchemy/install/templates/menus.yml.tt
rename to lib/generators/alchemy/install/templates/menus.yml.tt
diff --git a/lib/rails/generators/alchemy/install/templates/page_layouts.yml.tt b/lib/generators/alchemy/install/templates/page_layouts.yml.tt
similarity index 100%
rename from lib/rails/generators/alchemy/install/templates/page_layouts.yml.tt
rename to lib/generators/alchemy/install/templates/page_layouts.yml.tt
diff --git a/lib/rails/generators/alchemy/menus/menus_generator.rb b/lib/generators/alchemy/menus/menus_generator.rb
similarity index 100%
rename from lib/rails/generators/alchemy/menus/menus_generator.rb
rename to lib/generators/alchemy/menus/menus_generator.rb
diff --git a/lib/rails/generators/alchemy/menus/templates/node.html.erb b/lib/generators/alchemy/menus/templates/node.html.erb
similarity index 100%
rename from lib/rails/generators/alchemy/menus/templates/node.html.erb
rename to lib/generators/alchemy/menus/templates/node.html.erb
diff --git a/lib/rails/generators/alchemy/menus/templates/node.html.haml b/lib/generators/alchemy/menus/templates/node.html.haml
similarity index 100%
rename from lib/rails/generators/alchemy/menus/templates/node.html.haml
rename to lib/generators/alchemy/menus/templates/node.html.haml
diff --git a/lib/rails/generators/alchemy/menus/templates/node.html.slim b/lib/generators/alchemy/menus/templates/node.html.slim
similarity index 100%
rename from lib/rails/generators/alchemy/menus/templates/node.html.slim
rename to lib/generators/alchemy/menus/templates/node.html.slim
diff --git a/lib/rails/generators/alchemy/menus/templates/wrapper.html.erb b/lib/generators/alchemy/menus/templates/wrapper.html.erb
similarity index 100%
rename from lib/rails/generators/alchemy/menus/templates/wrapper.html.erb
rename to lib/generators/alchemy/menus/templates/wrapper.html.erb
diff --git a/lib/rails/generators/alchemy/menus/templates/wrapper.html.haml b/lib/generators/alchemy/menus/templates/wrapper.html.haml
similarity index 100%
rename from lib/rails/generators/alchemy/menus/templates/wrapper.html.haml
rename to lib/generators/alchemy/menus/templates/wrapper.html.haml
diff --git a/lib/rails/generators/alchemy/menus/templates/wrapper.html.slim b/lib/generators/alchemy/menus/templates/wrapper.html.slim
similarity index 100%
rename from lib/rails/generators/alchemy/menus/templates/wrapper.html.slim
rename to lib/generators/alchemy/menus/templates/wrapper.html.slim
diff --git a/lib/rails/generators/alchemy/module/module_generator.rb b/lib/generators/alchemy/module/module_generator.rb
similarity index 100%
rename from lib/rails/generators/alchemy/module/module_generator.rb
rename to lib/generators/alchemy/module/module_generator.rb
diff --git a/lib/rails/generators/alchemy/module/templates/ability.rb.tt b/lib/generators/alchemy/module/templates/ability.rb.tt
similarity index 100%
rename from lib/rails/generators/alchemy/module/templates/ability.rb.tt
rename to lib/generators/alchemy/module/templates/ability.rb.tt
diff --git a/lib/rails/generators/alchemy/module/templates/controller.rb.tt b/lib/generators/alchemy/module/templates/controller.rb.tt
similarity index 100%
rename from lib/rails/generators/alchemy/module/templates/controller.rb.tt
rename to lib/generators/alchemy/module/templates/controller.rb.tt
diff --git a/lib/rails/generators/alchemy/module/templates/module_config.rb.tt b/lib/generators/alchemy/module/templates/module_config.rb.tt
similarity index 100%
rename from lib/rails/generators/alchemy/module/templates/module_config.rb.tt
rename to lib/generators/alchemy/module/templates/module_config.rb.tt
diff --git a/lib/rails/generators/alchemy/page_layouts/page_layouts_generator.rb b/lib/generators/alchemy/page_layouts/page_layouts_generator.rb
similarity index 100%
rename from lib/rails/generators/alchemy/page_layouts/page_layouts_generator.rb
rename to lib/generators/alchemy/page_layouts/page_layouts_generator.rb
diff --git a/lib/rails/generators/alchemy/page_layouts/templates/layout.html.erb b/lib/generators/alchemy/page_layouts/templates/layout.html.erb
similarity index 100%
rename from lib/rails/generators/alchemy/page_layouts/templates/layout.html.erb
rename to lib/generators/alchemy/page_layouts/templates/layout.html.erb
diff --git a/lib/rails/generators/alchemy/page_layouts/templates/layout.html.haml b/lib/generators/alchemy/page_layouts/templates/layout.html.haml
similarity index 100%
rename from lib/rails/generators/alchemy/page_layouts/templates/layout.html.haml
rename to lib/generators/alchemy/page_layouts/templates/layout.html.haml
diff --git a/lib/rails/generators/alchemy/page_layouts/templates/layout.html.slim b/lib/generators/alchemy/page_layouts/templates/layout.html.slim
similarity index 100%
rename from lib/rails/generators/alchemy/page_layouts/templates/layout.html.slim
rename to lib/generators/alchemy/page_layouts/templates/layout.html.slim
diff --git a/lib/rails/generators/alchemy/site_layouts/site_layouts_generator.rb b/lib/generators/alchemy/site_layouts/site_layouts_generator.rb
similarity index 100%
rename from lib/rails/generators/alchemy/site_layouts/site_layouts_generator.rb
rename to lib/generators/alchemy/site_layouts/site_layouts_generator.rb
diff --git a/lib/rails/generators/alchemy/site_layouts/templates/layout.html.erb b/lib/generators/alchemy/site_layouts/templates/layout.html.erb
similarity index 100%
rename from lib/rails/generators/alchemy/site_layouts/templates/layout.html.erb
rename to lib/generators/alchemy/site_layouts/templates/layout.html.erb
diff --git a/lib/rails/generators/alchemy/site_layouts/templates/layout.html.haml b/lib/generators/alchemy/site_layouts/templates/layout.html.haml
similarity index 100%
rename from lib/rails/generators/alchemy/site_layouts/templates/layout.html.haml
rename to lib/generators/alchemy/site_layouts/templates/layout.html.haml
diff --git a/lib/rails/generators/alchemy/site_layouts/templates/layout.html.slim b/lib/generators/alchemy/site_layouts/templates/layout.html.slim
similarity index 100%
rename from lib/rails/generators/alchemy/site_layouts/templates/layout.html.slim
rename to lib/generators/alchemy/site_layouts/templates/layout.html.slim
diff --git a/lib/rails/generators/alchemy/views/views_generator.rb b/lib/generators/alchemy/views/views_generator.rb
similarity index 100%
rename from lib/rails/generators/alchemy/views/views_generator.rb
rename to lib/generators/alchemy/views/views_generator.rb
diff --git a/lib/rails/generators/alchemy/install/install_generator.rb b/lib/rails/generators/alchemy/install/install_generator.rb
deleted file mode 100644
index 465f3a16e7..0000000000
--- a/lib/rails/generators/alchemy/install/install_generator.rb
+++ /dev/null
@@ -1,65 +0,0 @@
-# frozen_string_literal: true
-require "rails"
-
-module Alchemy
-  module Generators
-    class InstallGenerator < ::Rails::Generators::Base
-      desc "Installs Alchemy into your App."
-
-      class_option :skip_demo_files,
-        type: :boolean,
-        default: false,
-        desc: "Skip creation of demo element, page and application layout."
-
-      source_root File.expand_path("files", __dir__)
-
-      def copy_config
-        copy_file "#{config_path}/config.yml", "config/alchemy/config.yml"
-      end
-
-      def copy_yml_files
-        %w(elements page_layouts menus).each do |file|
-          template "#{__dir__}/templates/#{file}.yml.tt", "config/alchemy/#{file}.yml"
-        end
-      end
-
-      def install_assets
-        copy_file "all.js", "vendor/assets/javascripts/alchemy/admin/all.js"
-        copy_file "all.css", "vendor/assets/stylesheets/alchemy/admin/all.css"
-      end
-
-      def copy_demo_views
-        return if @options[:skip_demo_files]
-
-        copy_file "application.html.erb", "app/views/layouts/application.html.erb"
-        copy_file "article.scss", "app/assets/stylesheets/alchemy/elements/article.scss"
-
-        stylesheet_require = " *= require_tree ./alchemy/elements\n"
-        if File.exist?("app/assets/stylesheets/application.css")
-          insert_into_file "app/assets/stylesheets/application.css", stylesheet_require,
-            before: " */"
-        else
-          create_file "app/assets/stylesheets/application.css", "/*\n#{stylesheet_require} */\n"
-        end
-
-        copy_file "_article.html.erb", "app/views/alchemy/elements/_article.html.erb"
-        copy_file "_standard.html.erb", "app/views/alchemy/page_layouts/_standard.html.erb"
-        copy_file "alchemy.en.yml", "config/locales/alchemy.en.yml"
-      end
-
-      def copy_dragonfly_config
-        template "#{__dir__}/templates/dragonfly.rb.tt", "config/initializers/dragonfly.rb"
-      end
-
-      def install_gutentag_migrations
-        rake "gutentag:install:migrations"
-      end
-
-      private
-
-      def config_path
-        @_config_path ||= File.expand_path("../../../../../config/alchemy", __dir__)
-      end
-    end
-  end
-end
diff --git a/spec/dummy/vendor/assets/javascripts/alchemy/admin/all.js b/spec/dummy/vendor/assets/javascripts/alchemy/admin/all.js
index 96cd38c391..5658d5f69d 120000
--- a/spec/dummy/vendor/assets/javascripts/alchemy/admin/all.js
+++ b/spec/dummy/vendor/assets/javascripts/alchemy/admin/all.js
@@ -1 +1 @@
-../../../../../../../lib/rails/generators/alchemy/install/files/all.js
\ No newline at end of file
+../../../../../../../lib/generators/alchemy/install/files/all.js
\ No newline at end of file
diff --git a/spec/dummy/vendor/assets/stylesheets/alchemy/admin/all.css b/spec/dummy/vendor/assets/stylesheets/alchemy/admin/all.css
index d2a82e9d54..788797283b 120000
--- a/spec/dummy/vendor/assets/stylesheets/alchemy/admin/all.css
+++ b/spec/dummy/vendor/assets/stylesheets/alchemy/admin/all.css
@@ -1 +1 @@
-../../../../../../../lib/rails/generators/alchemy/install/files/all.css
\ No newline at end of file
+../../../../../../../lib/generators/alchemy/install/files/all.css
\ No newline at end of file