diff --git a/modules/seo-tools/jetpack-seo-titles.php b/modules/seo-tools/jetpack-seo-titles.php
index a0d9726ae8131..a7c2758d6379a 100644
--- a/modules/seo-tools/jetpack-seo-titles.php
+++ b/modules/seo-tools/jetpack-seo-titles.php
@@ -131,7 +131,7 @@ public static function get_token_value( $token_name ) {
 
 			case 'post_title':
 			case 'page_title':
-				return get_the_title();
+				return the_title_attribute( array( 'echo' => false ) );
 
 			case 'group_title':
 				return single_tag_title( '', false );