diff --git a/CHANGELOG.md b/CHANGELOG.md
index d23ec678..decfd179 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,10 @@
+# [1.7.0-alpha.1](https://github.com/Automattic/newspack-ads/compare/v1.6.1-alpha.1...v1.7.0-alpha.1) (2020-09-15)
+
+
+### Features
+
+* optimize amp-ads for viewability ([#72](https://github.com/Automattic/newspack-ads/issues/72)) ([6a29e67](https://github.com/Automattic/newspack-ads/commit/6a29e67b052ec8b6baa7bed187cccb192e15d946))
+
 ## [1.6.1-alpha.1](https://github.com/Automattic/newspack-ads/compare/v1.6.0...v1.6.1-alpha.1) (2020-08-18)
 
 
diff --git a/newspack-ads.php b/newspack-ads.php
index 649f4854..afb481d8 100755
--- a/newspack-ads.php
+++ b/newspack-ads.php
@@ -5,7 +5,7 @@
  * Description:     Ad services integration.
  * Author:          Automattic
  * License:         GPL2
- * Version:         1.6.1-alpha.1
+ * Version:         1.7.0-alpha.1
  *
  * @package         Newspack
  */
diff --git a/package-lock.json b/package-lock.json
index 0bd56bbc..dea0b232 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -1,6 +1,6 @@
 {
   "name": "newspack-ads",
-  "version": "1.6.1-alpha.1",
+  "version": "1.7.0-alpha.1",
   "lockfileVersion": 1,
   "requires": true,
   "dependencies": {
diff --git a/package.json b/package.json
index 04ea0b20..e4b2a72a 100755
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "newspack-ads",
-  "version": "1.6.1-alpha.1",
+  "version": "1.7.0-alpha.1",
   "author": "Automattic",
   "private": true,
   "devDependencies": {