diff --git a/src/db-up/HISTORY.rst b/src/db-up/HISTORY.rst
index d380878dd8d..36e54f2c85c 100644
--- a/src/db-up/HISTORY.rst
+++ b/src/db-up/HISTORY.rst
@@ -2,6 +2,10 @@
 
 Release History
 ===============
+1.0.0b4
++++++++
+* Update the deprecation message and announce the retirement date
+
 1.0.0b3
 +++++++
 * Deprecate this extension
diff --git a/src/db-up/azext_db_up/commands.py b/src/db-up/azext_db_up/commands.py
index 0edd8cb6850..aaa8d06dc86 100644
--- a/src/db-up/azext_db_up/commands.py
+++ b/src/db-up/azext_db_up/commands.py
@@ -10,7 +10,8 @@
 
 
 def _deprecation_message(self):  # pylint: disable=unused-argument
-    msg = "'db-up' extension has been deprecated. All commands included will be removed in near future."
+    msg = ("'db-up' extension will be retired on November 20, 2024, "
+           "please consider using the create command associated with the respective database")
     return msg
 
 
diff --git a/src/db-up/setup.py b/src/db-up/setup.py
index 94ada938c61..65dbe2c9f9a 100644
--- a/src/db-up/setup.py
+++ b/src/db-up/setup.py
@@ -9,7 +9,7 @@
 from codecs import open
 from setuptools import setup, find_packages
 
-VERSION = "1.0.0b3"
+VERSION = "1.0.0b4"
 
 CLASSIFIERS = [
     'Development Status :: 4 - Beta',