diff --git a/cpp/src/arrow/flight/sql/odbc/CMakeLists.txt b/cpp/src/arrow/flight/sql/odbc/CMakeLists.txt
index c33374df9c4..d2a4552fab0 100644
--- a/cpp/src/arrow/flight/sql/odbc/CMakeLists.txt
+++ b/cpp/src/arrow/flight/sql/odbc/CMakeLists.txt
@@ -136,6 +136,8 @@ if(ARROW_FLIGHT_SQL_ODBC_INSTALLER)
         "${CMAKE_CURRENT_SOURCE_DIR}/install/arrow-flight-sql-odbc.wxs")
     set(CPACK_WIX_PATCH_FILE
         "${CMAKE_CURRENT_SOURCE_DIR}/install/arrow-flight-sql-odbc-patch.xml")
+
+    set(CPACK_WIX_UI_BANNER "${CMAKE_CURRENT_SOURCE_DIR}/install/arrow-wix-banner.bmp")
   endif()
 
   get_cmake_property(CPACK_COMPONENTS_ALL COMPONENTS)
diff --git a/cpp/src/arrow/flight/sql/odbc/install/arrow-wix-banner.bmp b/cpp/src/arrow/flight/sql/odbc/install/arrow-wix-banner.bmp
new file mode 100644
index 00000000000..0c82036f4ec
Binary files /dev/null and b/cpp/src/arrow/flight/sql/odbc/install/arrow-wix-banner.bmp differ