diff --git a/docs/changelog.rst b/docs/changelog.rst
index a8588d4c..9e1cd0d8 100644
--- a/docs/changelog.rst
+++ b/docs/changelog.rst
@@ -1,6 +1,22 @@
 ChangeLog
 =========
 
+4.0.0 (unreleased)
+------------------
+
+Breaking changes
+""""""""""""""""
+
+:class:`~factory.django.DjangoModelFactory` no longer calls ``.save()`` on the generated object after
+:ref:`post-generation-hooks` ran. Save the model instance in your hooks to maintain the previous behavior.
+(:issue:`316`)
+
+*New:*
+    - :issue:`316`: :class:`~factory.django.DjangoModelFactory` no longer calls ``.save()`` after
+      :ref:`post-generation-hooks`.
+    - :issue:`366`: Add :class:`factory.django.Password` to generate Django :class:`~django.contrib.auth.models.User` passwords.
+
+
 3.1.1 (unreleased)
 ------------------
 
diff --git a/docs/orms.rst b/docs/orms.rst
index 7d95aaf5..749b6ce1 100644
--- a/docs/orms.rst
+++ b/docs/orms.rst
@@ -113,6 +113,35 @@ All factories for a Django :class:`~django.db.models.Model` should use the
 Extra fields
 """"""""""""
 
+.. class:: Password
+
+    Applies :func:`~django.contrib.auth.hashers.make_password` to the
+    clear-text argument before to generate the object.
+
+    .. method:: __init__(self, password)
+
+        :param str password: Default password.
+
+    .. code-block:: python
+
+        class UserFactory(factory.django.DjangoModelFactory):
+            class Meta:
+                model = models.User
+
+            password = factory.django.Password('pw')
+
+    .. code-block:: pycon
+
+        >>> from django.contrib.auth.hashers import check_password
+        >>> # Create user with the default password from the factory.
+        >>> user = UserFactory.create()
+        >>> check_password('pw', user.password)
+        True
+        >>> # Override user password at call time.
+        >>> other_user = UserFactory.create(password='other_pw')
+        >>> check_password('other_pw', other_user.password)
+        True
+
 
 .. class:: FileField
 
diff --git a/docs/reference.rst b/docs/reference.rst
index a906acdf..4e98fc1a 100644
--- a/docs/reference.rst
+++ b/docs/reference.rst
@@ -900,6 +900,36 @@ return value of the method:
     u'joel@example.com'
 
 
+Transformer
+"""""""""""
+
+.. class:: Transformer(transform, value)
+
+A :class:`Transformer` applies a ``transform`` function to the provided value
+before to set the transformed value on the generated object.
+
+It expects two arguments:
+
+- ``transform``: function taking the value as parameter and returning the
+  transformed value,
+- ``value``: the default value.
+
+.. code-block:: python
+
+   class UpperFactory(Factory):
+       name = Transformer(lambda x: x.upper(), "Joe")
+
+       class Meta:
+           model = Upper
+
+.. code-block:: pycon
+
+   >>> UpperFactory().name
+   'JOE'
+   >>> UpperFactory(name="John").name
+   'JOHN'
+
+
 Sequence
 """"""""
 
@@ -1588,6 +1618,7 @@ apply the effects of one or the other declaration:
           defined in the :attr:`~Factory.Params` section of your factory to
           handle the computation.
 
+.. _post-generation-hooks:
 
 Post-generation hooks
 """""""""""""""""""""
diff --git a/factory/__init__.py b/factory/__init__.py
index 2f627000..b0ada75d 100644
--- a/factory/__init__.py
+++ b/factory/__init__.py
@@ -26,6 +26,7 @@
     Sequence,
     SubFactory,
     Trait,
+    Transformer,
 )
 from .enums import BUILD_STRATEGY, CREATE_STRATEGY, STUB_STRATEGY
 from .errors import FactoryError
diff --git a/factory/builder.py b/factory/builder.py
index 09153f76..4a68bc5b 100644
--- a/factory/builder.py
+++ b/factory/builder.py
@@ -174,6 +174,10 @@ def parse_declarations(decls, base_pre=None, base_post=None):
             # Set it as `key__`
             magic_key = post_declarations.join(k, '')
             extra_post[magic_key] = v
+        elif k in pre_declarations and isinstance(
+            pre_declarations[k].declaration, declarations.Transformer
+        ):
+            extra_maybenonpost[k] = pre_declarations[k].declaration.function(v)
         else:
             extra_maybenonpost[k] = v
 
diff --git a/factory/declarations.py b/factory/declarations.py
index e54f6dd8..4123cb49 100644
--- a/factory/declarations.py
+++ b/factory/declarations.py
@@ -87,6 +87,22 @@ def evaluate(self, instance, step, extra):
         return self.function(instance)
 
 
+class Transformer(LazyFunction):
+    """Transform value using given function.
+
+    Attributes:
+        transform (function): returns the transformed value.
+        value: passed as the first argument to the transform function.
+    """
+
+    def __init__(self, transform, value, *args, **kwargs):
+        super().__init__(transform, *args, **kwargs)
+        self.value = value
+
+    def evaluate(self, instance, step, extra):
+        return self.function(self.value)
+
+
 class _UNSPECIFIED:
     pass
 
diff --git a/factory/django.py b/factory/django.py
index 5405be71..2003b431 100644
--- a/factory/django.py
+++ b/factory/django.py
@@ -9,6 +9,7 @@
 import logging
 import os
 
+from django.contrib.auth.hashers import make_password
 from django.core import files as django_files
 from django.db import IntegrityError
 
@@ -165,12 +166,10 @@ def _create(cls, model_class, *args, **kwargs):
         manager = cls._get_manager(model_class)
         return manager.create(*args, **kwargs)
 
-    @classmethod
-    def _after_postgeneration(cls, instance, create, results=None):
-        """Save again the instance if creating and at least one hook ran."""
-        if create and results:
-            # Some post-generation hooks ran, and may have modified us.
-            instance.save()
+
+class Password(declarations.Transformer):
+    def __init__(self, password, *args, **kwargs):
+        super().__init__(make_password, password, *args, **kwargs)
 
 
 class FileField(declarations.ParameteredDeclaration):
diff --git a/tests/djapp/models.py b/tests/djapp/models.py
index 1373c771..f0553e6d 100644
--- a/tests/djapp/models.py
+++ b/tests/djapp/models.py
@@ -75,6 +75,10 @@ class WithDefaultValue(models.Model):
     foo = models.CharField(max_length=20, default='')
 
 
+class WithPassword(models.Model):
+    pw = models.CharField(max_length=128)
+
+
 WITHFILE_UPLOAD_TO = 'django'
 WITHFILE_UPLOAD_DIR = os.path.join(settings.MEDIA_ROOT, WITHFILE_UPLOAD_TO)
 
diff --git a/tests/test_declarations.py b/tests/test_declarations.py
index 3b9cfd1f..c9458ffe 100644
--- a/tests/test_declarations.py
+++ b/tests/test_declarations.py
@@ -132,6 +132,12 @@ def test_getter(self):
         self.assertEqual(3, utils.evaluate_declaration(it, force_sequence=3))
 
 
+class TransformerTestCase(unittest.TestCase):
+    def test_transform(self):
+        t = declarations.Transformer(lambda x: x.upper(), 'foo')
+        self.assertEqual("FOO", utils.evaluate_declaration(t))
+
+
 class PostGenerationDeclarationTestCase(unittest.TestCase):
     def test_post_generation(self):
         call_params = []
diff --git a/tests/test_django.py b/tests/test_django.py
index ad68610d..e9f41f04 100644
--- a/tests/test_django.py
+++ b/tests/test_django.py
@@ -10,6 +10,7 @@
 import django
 from django import test as django_test
 from django.conf import settings
+from django.contrib.auth.hashers import check_password
 from django.db.models import signals
 from django.test import utils as django_test_utils
 
@@ -97,6 +98,16 @@ class Meta:
         model = models.ConcreteGrandSon
 
 
+PASSWORD = 's0_s3cr3t'
+
+
+class WithPasswordFactory(factory.django.DjangoModelFactory):
+    class Meta:
+        model = models.WithPassword
+
+    pw = factory.django.Password(password=PASSWORD)
+
+
 class WithFileFactory(factory.django.DjangoModelFactory):
     class Meta:
         model = models.WithFile
@@ -492,6 +503,21 @@ def test_create_pointed_related_with_trait(self):
         self.assertEqual(pointed.pointer.bar, 'with_trait')
 
 
+class DjangoPasswordTestCase(django_test.TestCase):
+    def test_build(self):
+        u = WithPasswordFactory.build()
+        self.assertTrue(check_password(PASSWORD, u.pw))
+
+    def test_build_with_kwargs(self):
+        password = 'V3R¥.S€C®€T'
+        u = WithPasswordFactory.build(pw=password)
+        self.assertTrue(check_password(password, u.pw))
+
+    def test_create(self):
+        u = WithPasswordFactory.create()
+        self.assertTrue(check_password(PASSWORD, u.pw))
+
+
 class DjangoFileFieldTestCase(django_test.TestCase):
 
     def tearDown(self):
diff --git a/tests/test_transformer.py b/tests/test_transformer.py
new file mode 100644
index 00000000..00658454
--- /dev/null
+++ b/tests/test_transformer.py
@@ -0,0 +1,46 @@
+# Copyright: See the LICENSE file.
+
+from unittest import TestCase
+
+from factory import Factory, Transformer
+
+
+class TransformCounter:
+    calls_count = 0
+
+    @classmethod
+    def __call__(cls, x):
+        cls.calls_count += 1
+        return x.upper()
+
+    @classmethod
+    def reset(cls):
+        cls.calls_count = 0
+
+
+transform = TransformCounter()
+
+
+class Upper:
+    def __init__(self, name):
+        self.name = name
+
+
+class UpperFactory(Factory):
+    name = Transformer(transform, "value")
+
+    class Meta:
+        model = Upper
+
+
+class TransformerTest(TestCase):
+    def setUp(self):
+        transform.reset()
+
+    def test_transform_count(self):
+        self.assertEqual("VALUE", UpperFactory().name)
+        self.assertEqual(transform.calls_count, 1)
+
+    def test_transform_kwarg(self):
+        self.assertEqual("TEST", UpperFactory(name="test").name)
+        self.assertEqual(transform.calls_count, 1)