diff --git a/poor-naming-conventions.md b/poor-naming-conventions.md
new file mode 100644
index 000000000..6b257642d
--- /dev/null
+++ b/poor-naming-conventions.md
@@ -0,0 +1,64 @@
+## Title
+
+Poor Naming Conventions Impact Findability 
+
+## Also Known As
+
+Badly Named Piles
+
+## Context
+
+Reusable Software component(s) are available internally but users can't easily find them.
+This problem is more likely to occur in large, federated companies where different organizational units operate as silos.
+Historically, the company does not have a culture of sharing code across silos.
+
+## Problem
+
+People can't find the internally developed solutions that they need due to poor naming conventions.
+
+## Forces
+
+- Enough people are contributing things to inner sourcing that it is becoming hard to find components.
+- Poor internal search engine (or not connected to git repositories; and difficult to make this change happen)
+- Users may not be able to find the people responsible even if they know where the common places are.
+- People become discouraged from engaging in inner source when they search and can't find what they need.
+- It can be difficult enough to find stuff in GitHub, this is compounded if names are cryptic and keywords aren't used.
+
+## Solution
+
+Improve findability within a repository. don't use code names for projects; put keywords into descriptions.
+note: problem/pattern: solution exists but people aren't following it
+
+-  Use meaningful project name; 
+-  Use tagging (tag repositories) (validated)
+-  Use labels
+-  Pull Repository names, descriptions, and README.md files into the search engine (not the code itself)
+-  Instate a process change to first check for internal solutions for this problem
+-  Concierge service (guide) to help product people find stuff. Might not scale but could be helpful in the beginning. 
+-  Encourage the community to identify redundancy and make recommendations for the better package to use. Could be a dedicated role within a company, someone with a complete overview of what is going on.
+
+## Known instances
+None known as of yet---this is a pattern idea until it is proven.
+
+## Desired Resulting Context
+
+- Internal components are visible.
+- Developers looking for code can search for it and find it quickly.
+- Developers are now looking internally for software components.
+- Increased reuse, faster time to market.
+- Increased collaboration.
+- Higher quality code.
+- Increased opportunities for innovation.
+
+## Status
+
+Brainstormed pattern idea reviewed 2017-03-11.
+
+## Authors
+
+- Georg Grutter (Robert Bosch GmbH)
+- Diogo Fregonese (Robert Bosch GmbH)
+- Erin Bank (CA Technologies)
+- Padma Sudarsan (Nokia)
+- Tim Yao (Nokia)
+