diff --git a/app/_includes/md/deb.md b/app/_includes/md/deb.md
index 6e1db765fa59..5413593e5ea0 100644
--- a/app/_includes/md/deb.md
+++ b/app/_includes/md/deb.md
@@ -7,7 +7,9 @@ You can install Kong by downloading an installation package or using our apt rep
 
     {% if include.distribution == "ubuntu" %}
 
+    {% if_version lte:2.8.x %}
 - [Xenial]({{ site.links.download }}/gateway-2.x-ubuntu-xenial/pool/all/k/kong/kong_{{site.data.kong_latest.version}}_amd64.deb)
+    {% endif_version %}
 - [Bionic]({{ site.links.download }}/gateway-2.x-ubuntu-bionic/pool/all/k/kong/kong_{{site.data.kong_latest.version}}_amd64.deb)
 - [Focal]({{ site.links.download }}/gateway-2.x-ubuntu-focal/pool/all/k/kong/kong_{{site.data.kong_latest.version}}_amd64.deb)
 
diff --git a/src/gateway/install-and-run/ubuntu.md b/src/gateway/install-and-run/ubuntu.md
index b2ace3d511b6..f17dc4cdfb8f 100644
--- a/src/gateway/install-and-run/ubuntu.md
+++ b/src/gateway/install-and-run/ubuntu.md
@@ -2,6 +2,13 @@
 title: Install Kong Gateway on Ubuntu
 ---
 
+{:.important}
+> **Deprecation notice**: Support for running Kong Gateway on
+Ubuntu 16.04 ("Xenial") is now deprecated, as [Standard Support for Ubuntu 16.04 has ended as of April, 2021](https://wiki.ubuntu.com/Releases).
+Starting with Kong Gateway 3.0.0.0, Kong is neither building new Ubuntu 16.04 images nor packages. Nor will Kong test package installation on Ubuntu 16.04.
+> If you need to install Kong Gateway on Ubuntu 16.04, see the documentation for
+[previous versions](/gateway/2.8.x/install-and-run/ubuntu/).
+
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