diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -14,8 +14,47 @@ API Umbrella is an open source API management platform for exposing web service
   * **Standardize documentation:** All your APIs are documented in a single place and in a similar fashion.
 
 ## Getting Started
+Follow the instructions available [here](https://api-umbrella.readthedocs.io/en/latest/getting-started.html#) to download and install API Umbrella. Follow the quick setup instructions on the download page to begin running API Umbrella.
 
-Once you have API Umbrella up and running, there are a variety of things you can do to start using the platform. For a quick tutorial, see [getting started](https://api-umbrella.readthedocs.org/en/latest/getting-started.html).
+## Features
+API Umbrella brings a range of features to simplify the lives of API creators and consumers. The primary features offered by API Umbrella are:
+
+1. [**API Key Management:**](#api-key-management) Handles API key registration, usage, and validation across multiple services without requiring any code changes in the API.
+
+2. [**Rate Limiting:**](#rate-limiting) Prevents abuse by controlling API usage on a per-user basis, ensuring API servers aren't overloaded.
+
+3. [**Analytics & Reporting:**](#analytics--reporting) Provides detailed insights into API usage, performance monitoring, and flexible querying for traffic analysis.
+
+4. [**Additional Security Layer:**](#additional-security-layer) Acts as a proxy layer above APIs to help scale services while managing access control.
+
+5. [**Centralized API Access:**](#centralized-api-access) Offers a unified entry point for developers to manage and maintain multiple APIs across the platform.
+
+6. [**Native Documentation Support:**](#native-documentation-support) Can host or link to API documentation, making it easy for developers to find and understand APIs.
+
+API Umbrella allows developers to focus on building APIs while it automates common tasks like access control, security, logging, and scaling​
+
+### API Key Management
+* **API Key Signup:** Provides a streamlined process for users to register and receive API keys.
+* **Shared API Keys:** Users can reuse a single API key across all participating APIs in the Umbrella network.
+* **No Code Changes:** API providers don’t need to modify their code to accommodate key management as API Umbrella handles this via a transparent layer.
+### Rate Limiting
+* **Custom Rate Limits:** Helps prevent abuse by allowing admins to set different rate limits per user or per API.
+* **Per-User Limits:** Admins can assign varying usage quotas for different users, which ensures balanced API access.
+* **Automatic Enforcement:** The rate limiting rules are enforced within the Umbrella layer, removing the need to do so locally.
+### **Analytics & Reporting**
+* **Usage Monitoring:** Allows for monitoring of API consumption through detailed traffic and performance metric logging.
+* **Detailed Stats:** Provides insights into API traffic down to individual users.
+* **API Performance Metrics:** Displays API response times in a graphical format.
+* **Flexible Data Queries:** Custom queries allow for detailed data breakdowns based on API usage.
+### **Additional Security Layer**
+* **Access Control:** Provides access control mechanisms to restrict who can access specific APIs based on roles or permissions.
+* **IP Whitelisting/Blacklisting:** Can restrict or allow access to APIs based on IP addresses.
+* **SSL/TLS Encryption:** Ensures secure communication between clients and the API gateway by enforcing SSL encryption.
+### **Centralized API Access**
+* **Unified API Gateway:** Simplifies multi-API management by acting as a single access point for all APIs under an Umbrella.
+### **Native Documentation Support**
+* **API Documentation Hosting:** Hosts or links to API documentation, allowing users to easily explore and learn about various APIs.
+* **Interactive Documentation:** API Umbrella supports interactive API documentation, enabling developers to try out APIs directly from the documentation site (integrated via tools like Swagger)​
 
 ## API Umbrella Development