diff --git a/openbb_terminal/keys_controller.py b/openbb_terminal/keys_controller.py
index b9d810230281..4b88c10b758c 100644
--- a/openbb_terminal/keys_controller.py
+++ b/openbb_terminal/keys_controller.py
@@ -1242,7 +1242,7 @@ def call_ultima(self, other_args: List[str]):
             help="key",
         )
         if not other_args:
-            console.print("For your API Key, https://ultimainsights.ai/")
+            console.print("For your API Key, https://ultimainsights.ai/openbb")
             return
 
         if other_args and "-" not in other_args[0][0]:
diff --git a/openbb_terminal/miscellaneous/models/all_api_keys.json b/openbb_terminal/miscellaneous/models/all_api_keys.json
index 58670f75cd44..a3672fe8c863 100644
--- a/openbb_terminal/miscellaneous/models/all_api_keys.json
+++ b/openbb_terminal/miscellaneous/models/all_api_keys.json
@@ -3,7 +3,7 @@
       "name": "API_ULTIMA_KEY",
       "source": "Ultima Insights",
       "link": "https://www.ultimainsights.ai/",
-      "markdown": "Go to: https://ultimainsights.ai/\n\n![Ultima Insights](https://user-images.githubusercontent.com/1911913/229215125-e3419788-eef3-4389-a3bd-5c08f3333347.png)\n\nClick on, \"Get Started\", to start the sign-up process. After the account has been setup, navigate to [Generate API Key](https://beta.ultimainsights.ai/my-account/generate-api-key) and click \"Generate Key\"."
+      "markdown": "Go to: https://ultimainsights.ai/openbb\n\n![Ultima Insights](https://user-images.githubusercontent.com/1911913/229215125-e3419788-eef3-4389-a3bd-5c08f3333347.png)\n\nClick on, \"Get Started\", to start the sign-up process. After the account has been setup, navigate to [Generate API Key](https://beta.ultimainsights.ai/my-account/generate-api-key) and click \"Generate Key\"."
     },
     {
       "name": "API_KEY_ALPHAVANTAGE",
diff --git a/website/content/terminal/usage/guides/api-keys.md b/website/content/terminal/usage/guides/api-keys.md
index 8de80ae7c96a..173fa77f4894 100644
--- a/website/content/terminal/usage/guides/api-keys.md
+++ b/website/content/terminal/usage/guides/api-keys.md
@@ -831,11 +831,11 @@ Click on, "Open Account", to start the sign-up process. After the account has be
 <details>
 <summary>Instructions</summary>
 
-Go to: https://ultimainsights.ai/
+Go to: https://ultimainsights.ai/openbb
 
 ![Ultima Insights](https://user-images.githubusercontent.com/1911913/229215125-e3419788-eef3-4389-a3bd-5c08f3333347.png)
 
-Click on, "Get Started", to start the sign-up process. After the account has been setup, navigate to [Generate API Key](https://beta.ultimainsights.ai/my-account/generate-api-key) and click "Generate Key". Copy the API key to the clipboard, and enter this key into the OpenBB Terminal with:
+Click on, "Get Started", to start the sign-up process. After the account has been setup, navigate to [Generate API Key](https://ultimainsights.ai/openbb) and click "Generate Key". Copy the API key to the clipboard, and enter this key into the OpenBB Terminal with:
 
 ```console
 /keys/ultima REPLACE_WITH_KEY