diff --git a/.github/workflows/tests.yml b/.github/workflows/tests.yml
index f135db17f..cd7cecd35 100644
--- a/.github/workflows/tests.yml
+++ b/.github/workflows/tests.yml
@@ -115,3 +115,26 @@ jobs:
           files: ./reports/coverage.xml
           fail_ci_if_error: true
           verbose: true
+
+  deploy_pypi:
+    needs: tests
+    if: ${{ success() && (contains(github.ref, 'refs/tags') || github.ref == 'refs/heads/master') }}
+    runs-on: ubuntu-latest
+    env:
+      # override make command to install directly in active python
+      CONDA_COMMAND: ""
+    steps:
+      - uses: actions/checkout@v2
+        with:
+          fetch-depth: "0"
+      - name: Setup Python
+        uses: actions/setup-python@v2
+        with:
+          python-version: "3.7"
+      - name: Build Distribution Package
+        run: make install-dev dist
+      - name: Push Package to PyPi
+        uses: pypa/gh-action-pypi-publish@release/v1
+        with:
+          user: __token__
+          password: ${{ secrets.PYPI_API_TOKEN }}
diff --git a/config/magpie.ini b/config/magpie.ini
index b2750e877..9d9833006 100644
--- a/config/magpie.ini
+++ b/config/magpie.ini
@@ -10,7 +10,7 @@ use = egg:Paste#urlmap
 #/magpie/api = api_app
 
 [app:magpie_app]
-use = egg:magpie
+use = egg:pavics-magpie
 filter-with = urlprefix
 
 pyramid.reload_templates = false
diff --git a/docs/installation.rst b/docs/installation.rst
index 301674db8..8503311fc 100644
--- a/docs/installation.rst
+++ b/docs/installation.rst
@@ -29,6 +29,12 @@ with it directly.
 
     pip install git+https://github.com/Ouranosinc/Magpie.git
 
+To use the PyPI package, employ the following command instead:
+
+.. code-block:: console
+
+    pip install pavics-magpie
+
 If you desire to develop code features or fixes with `Magpie`, consider using the ``-e`` option to install a reference
 to your local installation, avoiding distinct instances locally and in ``site-packages``. For example:
 
@@ -42,7 +48,7 @@ If you have ``conda`` installed, you can create an environment and activate it a
 
     conda create -n magpie
     conda activate magpie
-    pip install magpie
+    pip install -e <local-magpie-directory>
 
 All above operations is done automatically with the following command executed from within a local `Magpie` directory:
 
diff --git a/magpie/__meta__.py b/magpie/__meta__.py
index 326e8d766..10cc0e81f 100644
--- a/magpie/__meta__.py
+++ b/magpie/__meta__.py
@@ -5,6 +5,7 @@
 __version__ = "3.24.0"
 __title__ = "Magpie"
 __package__ = "magpie"  # pylint: disable=W0622
+__distribution__ = "pavics-magpie"  # name for pypi
 __author__ = "Francois-Xavier Derue, Francis Charette-Migneault"
 __maintainer__ = "Francis Charette-Migneault"
 __email__ = "francis.charette-migneault@crim.ca"
diff --git a/requirements-dev.txt b/requirements-dev.txt
index ed7e773a6..7516aee4d 100644
--- a/requirements-dev.txt
+++ b/requirements-dev.txt
@@ -28,5 +28,6 @@ pytest
 python2-secrets; python_version <= "3.5"
 safety
 tox>=3.0
+twine
 webtest
 waitress
diff --git a/setup.py b/setup.py
index edde264a2..afd17b9c0 100644
--- a/setup.py
+++ b/setup.py
@@ -187,7 +187,7 @@ def _extra_requirements(base_requirements, other_requirements):
 
 setup(
     # -- meta information --------------------------------------------------
-    name=__meta__.__package__,
+    name=__meta__.__distribution__,
     version=__meta__.__version__,
     description=__meta__.__description__,
     long_description=README + "\n\n" + CHANGES,