Updates case studies for 3000 (#7354)

contents/customers/brainboard.mdx

@@ -27,6 +27,14 @@ Typical for a YC start-up, Brainboard’s team had ambitious goals for what they
 
 “PostHog was the only one which enabled everyone to both find insights and make data-driven changes,” agreed Jeremy Albinet, Brainboard’s CTO. “The marketing team can use PostHog for our website and landing pages, but my R&D team can manage the product with it too.”
 
+### Creating an internal source of truth for all teams
+
+While PostHog has become the internal source of truth for every team at Brainboard, each one appreciates it for different reasons and has different motivations. 
+
+“I love PostHog because it's so easy to deploy and work with,” says Jeremy, who initially tested a [hobby deployment](/docs/self-host/open-source/deployment) before deciding to move forward. “In just a few hours I already had noticeable trends and I thought, OK, this is awesome; it’s fast; this is the tool I want.”
+
+“I even wrote [an app](/apps) to push information between PostHog and Hubspot so the sales team can compute user scores and track usage too.”
+
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@@ -37,14 +45,6 @@ Typical for a YC start-up, Brainboard’s team had ambitious goals for what they
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-### Creating an internal source of truth for all teams
-
-While PostHog has become the internal source of truth for every team at Brainboard, each one appreciates it for different reasons and has different motivations. 
-
-“I love PostHog because it's so easy to deploy and work with,” says Jeremy, who initially tested a [hobby deployment](/docs/self-host/open-source/deployment) before deciding to move forward. “In just a few hours I already had noticeable trends and I thought, OK, this is awesome; it’s fast; this is the tool I want.”
-
-“I even wrote [an app](/apps) to push information between PostHog and Hubspot so the sales team can compute user scores and track usage too.”
-
 Armed with this information about its users, Brainboard has developed robust [personas and ICP](/blog/creating-ideal-customer-profile) which guide work across every level of the organization — from what features to build, to which markets and channels to prioritize. 
 
 “All of us at Brainboard use PostHog every day,” says Stephane. “It’s not just for product analytics, or experimentation, or dashboards. It’s all of it, across every team, using data to make decisions and build better products.”
@@ -55,11 +55,6 @@ As infrastructure specialists, Brainboard unsurprisingly decided to self-host Po
 
 “For example, we've set up a [funnel](/product/funnels) which tracks MQLs, to PQLs, to SQLs, and so on," says Stephane. "That, along with tracking website visits, sign-ups, breakdown per industry, errors, feedback, and so on, means we understand the entire user journey.”
 
-![Brainboard conversion rate dashboard](../images/customers/brainboard/conversion-rate.png)
-
-<Caption>Brainboard used PostHog <a href="/product/trends">trends</a> to track a +350% improvement in conversion</Caption>
-
-
 Tracking the conversion of website visitors to sign-ups is especially useful for Brainboard’s growth team, who run regular [experiments](/product/experimentation-suite) to optimize performance. These constant iterations have unlocked steady gains for Brainboard, more than tripling the conversion rate. 
 
 “Our website is designed for desktop users, but PostHog helped us identify and prioritize the pages which users visited on mobile,” says Stephane. “We improved those pages and that raised our conversion rate on mobile from 12% to 17%.”

contents/customers/contra.md

@@ -26,6 +26,8 @@ As a result of spreading functionality across multiple tools, Contra also faced
 
 Switching to PostHog enabled Contra to consolidate feature flags, session replays, product analytics and more into a single tool — but it also enabled the company to come together around a single platform as well. Instead of each team in the company relying on a different software, everyone was able to look at a single source of truth.
 
+“Previously the teams all used different tools,” said Allison. “That led to a lot of confusion, because our feature flag platform didn't integrate with our analytics platform, or our session replay tool. That made it difficult to use feature flag data to build better user journeys or understand drop-offs.”
+
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@@ -36,8 +38,6 @@ Switching to PostHog enabled Contra to consolidate feature flags, session replay
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-“Previously the teams all used different tools,” said Allison. “That led to a lot of confusion, because our feature flag platform didn't integrate with our analytics platform, or our session replay tool. That made it difficult to use feature flag data to build better user journeys or understand drop-offs.”
-
 Feature flags in particular are important because the engineering team deploys all new product features behind flags and follows a careful ‘slow rollout’ strategy. All features are first deployed to beta users, then 20% of all users, followed by 50% of all users and finally 100% of all users. Switching feature flags to PostHog enables Contra to continue testing with this method, while also analyzing feature adoption and performance in the same tool. 
 
 ### Using session replays to improve a product
@@ -46,9 +46,6 @@ The combination of feature flags and session replays has been especially powerfu
 
 "For example," said Allison, "if we have a notification that a user failed to setup payments, we can view their replays in PostHog and identify the issue ourselves, enabling us to proactively engage with the user. This means faster debugging and a better user experience. This has become foundational to our customer support processes too."
 
-![Contra screenshot](../images/customers/contra/contra_session.gif)
-<Caption>Using PostHog session replays to analyze waitlist joins</Caption>
-
 “We used PostHog to look at our funnel for a waitlist in the insights tool,” said Allison. “From there, we could easily jump to session replays to see the drop-off point. With this analysis, we identified one path where users were not seeing a reminder modal and therefore we were missing out on a large number of waitlist entries.”
 
 After noticing the issue, the team made a change and saw an immediate, massive improvement in conversion. Today, 30% of waitlist sign-ups are attributed to this new and improved flow. 

contents/customers/mention-me.mdx

@@ -43,13 +43,6 @@ Unwilling to compromise on security, Mention Me continued searching until they f
 
 “The fact that PostHog is open source was really helpful,” said Lleo Harress, Software Engineer at Mention Me. “The cloud formation templates made deployment easy and we were up and running within a day, and because it’s open source we can also open the codebase and figure things out if needed. We’ve iterated and built out an entire stack for ourselves since launching PostHog.”
 
-
-    <ImageBlock
-        title="Mention Me’s Product Stack"
-        images={['/images/customers/appcues.svg', '/images/customers/posthog.svg', '/images/customers/intercom.svg']}
-    />
-
-
 ## Changing the ways of working
 
 PostHog has dramatically enhanced the way the Product, UX and Engineering teams work together, enabling them to make data-driven decisions about their B2B platform for the first time. Teams have begun reporting on metrics such as session length, number of logins and feature adoption, using individual and shared dashboards to align and hasten the way they work.

contents/customers/purplewave.md

@@ -45,7 +45,7 @@ Conducting surveys with PostHog also enabled Purple Wave to centralize data into
 
 
 ![PostHog surveys](../images/customers/purplewave/purplewave_survey.png)
-<Caption>Every element of a survey can be customized in PostHog, without using any code</Caption>
+<Caption>Survey templates help you get started quickly, or you can build your own from scratch</Caption>
 
 
 ### Collecting NPS scores, organizing interviews, and more

contents/customers/speakeasy.md

@@ -26,20 +26,12 @@ Internally, the team relies on PostHog for both product development and marketin
 
 "The reason for the switch was that we wanted to use some of the features and templates available only on the cloud version," Sullivan continues. "Running on PostHog Cloud has been fantastic, it's enabled us to move twice as fast.
 
-​
-![PostHog dashboard templates](../images/customers/speakeasy/landing-page-report.png)
-<Caption>PostHog's dashboard templates helped Speakeasy replicate Google Analytics with ease</Caption>
-
 ### Replicating Google Analytics with PostHog Dashboard Templates
 
 By moving to the cloud and deploying PostHog on both their core product and marketing site, Speakeasy can track website traffic and marketing metrics as well as product interactions. This combined approach offers a top-to-bottom view of conversion rates and user paths, without requiring extra setup time.
 
 "One feature of PostHog I love is the dashboard templates," Nolan says. "I wanted to recreate a Google Analytics dashboard for our marketing efforts but didn't have the time to set up everything the way I wanted. The templates got me 80% of the way there with just a few clicks."
 
-PostHog's dashboard templates, created during the [Aruba hackathon](/blog/aruba-hackathon), cover more than just website metrics. They also offer [templates for tracking AARRR funnels](/templates), retention, and more.
-
-"I'd recommend the dashboard templates to anyone starting with PostHog," Nolan advises. "If you make setting up the initial event capture a team activity and carefully consider the custom events you track, the dashboards will provide a strong foundation for success."
-
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@@ -50,6 +42,10 @@ PostHog's dashboard templates, created during the [Aruba hackathon](/blog/aruba-
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+PostHog's dashboard templates, created during the [Aruba hackathon](/blog/aruba-hackathon), cover more than just website metrics. They also offer [templates for tracking AARRR funnels](/templates), retention, and more.
+
+"I'd recommend the dashboard templates to anyone starting with PostHog," Nolan advises. "If you make setting up the initial event capture a team activity and carefully consider the custom events you track, the dashboards will provide a strong foundation for success."
+
 ### Improving onboarding and feature roll-out with flags
 Speakeasy also employs PostHog within its product. At the time of our conversation, Nolan and his team were actively refining their product's onboarding process, using insights directly from PostHog.