diff --git a/build.ps1 b/build.ps1
index 20229cd3..7e32916f 100644
--- a/build.ps1
+++ b/build.ps1
@@ -7,7 +7,7 @@ param(
     $architecture = 'current',
     [switch]$Clippy,
     [switch]$SkipBuild,
-    [ValidateSet('msix','msixbundle','tgz','zip')]
+    [ValidateSet('msix','msix-private','msixbundle','tgz','zip')]
     $packageType,
     [switch]$Test,
     [switch]$GetPackageVersion,
@@ -424,7 +424,7 @@ if ($packageType -eq 'msixbundle') {
     $msixPath = Join-Path $PSScriptRoot 'bin' 'msix'
     & $makeappx bundle /d $msixPath /p "$PSScriptRoot\bin\$packageName.msixbundle"
     return
-} elseif ($packageType -eq 'msix') {
+} elseif ($packageType -eq 'msix' -or $packageType -eq 'msix-private') {
     if (!$IsWindows) {
         throw "MSIX is only supported on Windows"
     }
@@ -433,6 +433,8 @@ if ($packageType -eq 'msixbundle') {
         throw 'MSIX requires a specific architecture'
     }
 
+    $isPrivate = $packageType -eq 'msix-private'
+
     $makeappx = Find-MakeAppx
     $makepri = Get-Item (Join-Path $makeappx.Directory "makepri.exe") -ErrorAction Stop
     $displayName = "DesiredStateConfiguration"
@@ -440,14 +442,25 @@ if ($packageType -eq 'msixbundle') {
     $productName = "DesiredStateConfiguration"
     if ($isPreview) {
         Write-Verbose -Verbose "Preview version detected"
-        $productName += "-Preview"
+        if ($isPrivate) {
+            $productName += "-Private"
+        }
+        else {
+            $productName += "-Preview"
+        }
         # save preview number
         $previewNumber = $productVersion -replace '.*?-[a-z]+\.([0-9]+)', '$1'
         # remove label from version
         $productVersion = $productVersion.Split('-')[0]
         # replace revision number with preview number
         $productVersion = $productVersion -replace '(\d+)$', "$previewNumber.0"
-        $displayName += "-Preview"
+
+        if ($isPrivate) {
+            $displayName += "-Private"
+        }
+        else {
+            $displayName += "-Preview"
+        }
     }
     Write-Verbose -Verbose "Product version is $productVersion"
     $arch = if ($architecture -eq 'aarch64-pc-windows-msvc') { 'arm64' } else { 'x64' }
@@ -519,7 +532,7 @@ if ($packageType -eq 'msixbundle') {
         throw "Failed to create msix package"
     }
 
-    Write-Host -ForegroundColor Green "`nMSIX package is created at $packageName.msix"
+    Write-Host -ForegroundColor Green "`nMSIX package is created at $packageName"
 } elseif ($packageType -eq 'zip') {
     $zipTarget = Join-Path $PSScriptRoot 'bin' $architecture 'zip'
     if (Test-Path $zipTarget) {
diff --git a/dsc/src/main.rs b/dsc/src/main.rs
index 655c952c..d516c727 100644
--- a/dsc/src/main.rs
+++ b/dsc/src/main.rs
@@ -26,6 +26,9 @@ fn main() {
     #[cfg(debug_assertions)]
     check_debug();
 
+    #[cfg(windows)]
+    check_store();
+
     if ctrlc::set_handler(ctrlc_handler).is_err() {
         error!("Error: Failed to set Ctrl-C handler");
     }
@@ -156,3 +159,38 @@ fn check_debug() {
         }
     }
 }
+
+// Check if the dsc binary parent process is WinStore.App or Exploerer.exe
+#[cfg(windows)]
+fn check_store() {
+    let message = r"
+DSC.exe is a command-line tool and cannot be run directly from the Windows Store or Explorer.
+Visit https://aka.ms/dscv3-docs for more information on how to use DSC.exe.
+
+Press any key to close this window
+";
+    let sys = System::new_with_specifics(RefreshKind::new().with_processes(ProcessRefreshKind::new()));
+    // get current process
+    let Ok(current_pid) = get_current_pid() else {
+        return;
+    };
+
+    // get parent process
+    let Some(current_process) = sys.process(current_pid) else {
+        return;
+    };
+    let Some(parent_process_pid) = current_process.parent() else {
+        return;
+    };
+    let Some(parent_process) = sys.process(parent_process_pid) else {
+        return;
+    };
+
+    // MS Store runs app using `sihost.exe`
+    if parent_process.name().to_lowercase() == "sihost.exe" || parent_process.name().to_lowercase() == "explorer.exe"{
+        eprintln!("{message}");
+        // wait for keypress
+        let _ = io::stdin().read(&mut [0u8]).unwrap();
+        exit(util::EXIT_INVALID_ARGS);
+    }
+}