diff --git a/pycodestyle.py b/pycodestyle.py
index f9c236a1..876fc0db 100755
--- a/pycodestyle.py
+++ b/pycodestyle.py
@@ -128,8 +128,10 @@
                                      r'\s*(?(1)|(None|False|True))\b')
 COMPARE_NEGATIVE_REGEX = re.compile(r'\b(?<!is\s)(not)\s+[^][)(}{ ]+\s+'
                                     r'(in|is)\s')
-COMPARE_TYPE_REGEX = re.compile(r'(?:[=!]=|is(?:\s+not)?)\s+type(?:s.\w+Type'
-                                r'|\s*\(\s*([^)]*[^ )])\s*\))')
+COMPARE_TYPE_REGEX = re.compile(
+    r'[=!]=\s+type(?:\s*\(\s*([^)]*[^ )])\s*\))'
+    r'|\btype(?:\s*\(\s*([^)]*[^ )])\s*\))\s+[=!]='
+)
 KEYWORD_REGEX = re.compile(r'(\s*)\b(?:%s)\b(\s*)' % r'|'.join(KEYWORDS))
 OPERATOR_REGEX = re.compile(r'(?:[^,\s])(\s*)(?:[-+*/|!<=>%&^]+|:=)(\s*)')
 LAMBDA_REGEX = re.compile(r'\blambda\b')
@@ -1457,14 +1459,7 @@ def comparison_type(logical_line, noqa):
     Do not compare types directly.
 
     Okay: if isinstance(obj, int):
-    E721: if type(obj) is type(1):
-
-    When checking if an object is a string, keep in mind that it might
-    be a unicode string too! In Python 2.3, str and unicode have a
-    common base class, basestring, so you can do:
-
-    Okay: if isinstance(obj, basestring):
-    Okay: if type(a1) is type(b1):
+    E721: if type(obj) == type(1):
     """
     match = COMPARE_TYPE_REGEX.search(logical_line)
     if match and not noqa:
diff --git a/testsuite/E72.py b/testsuite/E72.py
index d127ff77..ac55a958 100644
--- a/testsuite/E72.py
+++ b/testsuite/E72.py
@@ -4,12 +4,12 @@
 #: E721
 if type(res) != type(""):
     pass
-#: E721
+#: Okay
 import types
 
 if res == types.IntType:
     pass
-#: E721
+#: Okay
 import types
 
 if type(res) is not types.ListType:
@@ -26,9 +26,9 @@
 assert type(res) == type((0))
 #: E721
 assert type(res) != type((1, ))
-#: E721
+#: Okay
 assert type(res) is type((1, ))
-#: E721
+#: Okay
 assert type(res) is not type((1, ))
 #: E211 E721
 assert type(res) == type ([2, ])
@@ -47,8 +47,6 @@
     pass
 if isinstance(res, types.MethodType):
     pass
-if type(a) != type(b) or type(a) == type(ccc):
-    pass
 #: Okay
 def func_histype(a, b, c):
     pass
@@ -81,6 +79,11 @@ def func_histype(a, b, c):
 except Exception:
     pass
 #: Okay
+from . import custom_types as types
+
+red = types.ColorTypeRED
+red is types.ColorType.RED
+#: Okay
 from . import compute_type
 
 if compute_type(foo) == 5: