diff --git a/openpype/tools/creator/model.py b/openpype/tools/creator/model.py
index 7bb2757a114..6e905d0b569 100644
--- a/openpype/tools/creator/model.py
+++ b/openpype/tools/creator/model.py
@@ -53,6 +53,9 @@ def get_indexes_by_family(self, family):
             index = self.index(row, 0)
             item_id = index.data(ITEM_ID_ROLE)
             creator_plugin = self._creators_by_id.get(item_id)
-            if creator_plugin and creator_plugin.family == family:
+            if creator_plugin and (
+                creator_plugin.label.lower() == family.lower()
+                or creator_plugin.family.lower() == family.lower()
+            ):
                 indexes.append(index)
         return indexes