diff --git a/addons/website/models/ir_http.py b/addons/website/models/ir_http.py
index b758caba434fc..6a675a1245079 100644
--- a/addons/website/models/ir_http.py
+++ b/addons/website/models/ir_http.py
@@ -247,13 +247,22 @@ def _get_translation_frontend_modules_name(cls):
     @classmethod
     def _serve_page(cls):
         req_page = request.httprequest.path
-        page_domain = [('url', '=', req_page)] + request.website.website_domain()
 
-        published_domain = page_domain
+        def _search_page(comparator='='):
+            page_domain = [('url', comparator, req_page)] + request.website.website_domain()
+            return request.env['website.page'].sudo().search(page_domain, order='website_id asc', limit=1)
+
         # specific page first
-        page = request.env['website.page'].sudo().search(published_domain, order='website_id asc', limit=1)
+        page = _search_page()
+
+        # case insensitive search
+        if not page:
+            page = _search_page('=ilike')
+            if page:
+                logger.info("Page %r not found, redirecting to existing page %r", req_page, page.url)
+                return request.redirect(page.url)
 
-        # redirect withtout trailing /
+        # redirect without trailing /
         if not page and req_page != "/" and req_page.endswith("/"):
             return request.redirect(req_page[:-1])
 
diff --git a/addons/website/tests/test_page.py b/addons/website/tests/test_page.py
index 3f5836bec44b8..9d61075617a50 100644
--- a/addons/website/tests/test_page.py
+++ b/addons/website/tests/test_page.py
@@ -271,3 +271,10 @@ def test_homepage_not_slash_url(self):
         root_html = html.fromstring(r.content)
         canonical_url = root_html.xpath('//link[@rel="canonical"]')[0].attrib['href']
         self.assertEqual(canonical_url, website.domain + "/")
+
+    def test_page_url_case_insensitive_match(self):
+        r = self.url_open('/page_1')
+        self.assertEqual(r.status_code, 200, "Reaching page URL, common case")
+        r2 = self.url_open('/Page_1', allow_redirects=False)
+        self.assertEqual(r2.status_code, 302, "URL exists only in different casing, should redirect to it")
+        self.assertTrue(r2.headers.get('Location').endswith('/page_1'), "Should redirect /Page_1 to /page_1")