diff --git a/lib/compat/wordpress-6.5/compat.php b/lib/compat/wordpress-6.5/compat.php
index 78447927125894..39edaef83e5cc8 100644
--- a/lib/compat/wordpress-6.5/compat.php
+++ b/lib/compat/wordpress-6.5/compat.php
@@ -36,3 +36,18 @@ function array_is_list( $arr ) {
 		return true;
 	}
 }
+
+/**
+ * Sets a global JS variable used to flag whether to direct the Site Logo block's admin urls
+ * to the Customizer. This allows Gutenberg running on versions of WordPress < 6.5.0 to
+ * support the previous location for the Site Icon settings. This function should not be
+ * backported to core, and should be removed when the required WP core version for Gutenberg
+ * is >= 6.5.0.
+ */
+function gutenberg_add_use_customizer_site_logo_url_flag() {
+	if ( ! is_wp_version_compatible( '6.5' ) ) {
+		wp_add_inline_script( 'wp-block-editor', 'window.__experimentalUseCustomizerSiteLogoUrl = true', 'before' );
+	}
+}
+
+add_action( 'admin_init', 'gutenberg_add_use_customizer_site_logo_url_flag' );
diff --git a/packages/block-library/src/site-logo/edit.js b/packages/block-library/src/site-logo/edit.js
index fe4146406ddf60..079811f0aae958 100644
--- a/packages/block-library/src/site-logo/edit.js
+++ b/packages/block-library/src/site-logo/edit.js
@@ -268,6 +268,14 @@ const SiteLogo = ( {
 			</ResizableBox>
 		);
 
+	// Support the previous location for the Site Icon settings. To be removed
+	// when the required WP core version for Gutenberg is >= 6.5.0.
+	const shouldUseNewUrl = ! window?.__experimentalUseCustomizerSiteLogoUrl;
+
+	const siteIconSettingsUrl = shouldUseNewUrl
+		? siteUrl + '/wp-admin/options-general.php'
+		: siteUrl + '/wp-admin/customize.php?autofocus[section]=title_tagline';
+
 	const syncSiteIconHelpText = createInterpolateElement(
 		__(
 			'Site Icons are what you see in browser tabs, bookmark bars, and within the WordPress mobile apps. To use a custom icon that is different from your site logo, use the <a>Site Icon settings</a>.'
@@ -276,10 +284,7 @@ const SiteLogo = ( {
 			a: (
 				// eslint-disable-next-line jsx-a11y/anchor-has-content
 				<a
-					href={
-						siteUrl +
-						'/wp-admin/customize.php?autofocus[section]=title_tagline'
-					}
+					href={ siteIconSettingsUrl }
 					target="_blank"
 					rel="noopener noreferrer"
 				/>