diff --git a/README.md b/README.md
index 9c920337ef5941..fdfa203f19b36e 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# Gutenberg
+# Gutenberg!
 
 [![End-to-End Tests](https://github.com/WordPress/gutenberg/workflows/End-to-End%20Tests/badge.svg)](https://github.com/WordPress/gutenberg/actions?query=workflow%3A%22End-to-End+Tests%22+branch%3Atrunk)
 [![Static Analysis (Linting, License, Type checks...)](<https://github.com/WordPress/gutenberg/workflows/Static%20Analysis%20(Linting,%20License,%20Type%20checks...)/badge.svg>)](https://github.com/WordPress/gutenberg/actions?query=workflow%3A%22Static+Analysis+%28Linting%2C+License%2C+Type+checks...%29%22+branch%3Atrunk)