diff --git a/gutenberg.php b/gutenberg.php
index 307d349f0cf283..d420337390d9ea 100644
--- a/gutenberg.php
+++ b/gutenberg.php
@@ -264,8 +264,15 @@ function gutenberg_add_edit_link( $actions, $post ) {
 	$title = _draft_or_post_title( $post->ID );
 
 	if ( 'wp_block' === $post->post_type ) {
-		unset( $actions['edit'] );
 		unset( $actions['inline hide-if-no-js'] );
+
+		// Export uses block raw content, which is only returned from the post
+		// REST endpoint via `context=edit`, requiring edit capability.
+		$post_type = get_post_type_object( $post->post_type );
+		if ( ! current_user_can( $post_type->cap->edit_post, $post->ID ) ) {
+			return $actions;
+		}
+
 		$actions['export'] = sprintf(
 			'<button type="button" class="wp-list-reusable-blocks__export button-link" data-id="%s" aria-label="%s">%s</button>',
 			$post->ID,
diff --git a/lib/class-wp-rest-blocks-controller.php b/lib/class-wp-rest-blocks-controller.php
index 75f69afe917598..9689820c7494be 100644
--- a/lib/class-wp-rest-blocks-controller.php
+++ b/lib/class-wp-rest-blocks-controller.php
@@ -33,91 +33,4 @@ public function check_read_permission( $post ) {
 
 		return parent::check_read_permission( $post );
 	}
-
-	/**
-	 * Handle a DELETE request.
-	 *
-	 * @since 1.10.0
-	 *
-	 * @param WP_REST_Request $request Full details about the request.
-	 * @return WP_REST_Response|WP_Error Response object on success, or WP_Error object on failure.
-	 */
-	public function delete_item( $request ) {
-		// Always hard-delete a block.
-		$request->set_param( 'force', true );
-
-		return parent::delete_item( $request );
-	}
-
-	/**
-	 * Given an update or create request, build the post object that is saved to
-	 * the database.
-	 *
-	 * @since 1.10.0
-	 *
-	 * @param WP_REST_Request $request Request object.
-	 * @return stdClass|WP_Error Post object or WP_Error.
-	 */
-	public function prepare_item_for_database( $request ) {
-		$prepared_post = parent::prepare_item_for_database( $request );
-
-		// Force blocks to always be published.
-		$prepared_post->post_status = 'publish';
-
-		return $prepared_post;
-	}
-
-	/**
-	 * Given a block from the database, build the array that is returned from an
-	 * API response.
-	 *
-	 * @since 1.10.0
-	 *
-	 * @param WP_Post         $post    Post object that backs the block.
-	 * @param WP_REST_Request $request Request object.
-	 * @return WP_REST_Response Response object.
-	 */
-	public function prepare_item_for_response( $post, $request ) {
-		$data = array(
-			'id'      => $post->ID,
-			'title'   => $post->post_title,
-			'content' => $post->post_content,
-		);
-
-		$response = rest_ensure_response( $data );
-
-		return apply_filters( "rest_prepare_{$this->post_type}", $response, $post, $request );
-	}
-
-	/**
-	 * Builds the block's schema, conforming to JSON Schema.
-	 *
-	 * @since 1.10.0
-	 *
-	 * @return array Item schema data.
-	 */
-	public function get_item_schema() {
-		return array(
-			'$schema'    => 'http://json-schema.org/schema#',
-			'title'      => $this->post_type,
-			'type'       => 'object',
-			'properties' => array(
-				'id'      => array(
-					'description' => __( 'Unique identifier for the block.', 'gutenberg' ),
-					'type'        => 'integer',
-					'readonly'    => true,
-				),
-				'title'   => array(
-					'description' => __( 'The block’s title.', 'gutenberg' ),
-					'type'        => 'string',
-					'required'    => true,
-				),
-				'content' => array(
-					'description' => __( 'The block’s HTML content.', 'gutenberg' ),
-					'type'        => 'string',
-					'required'    => true,
-				),
-			),
-		);
-	}
 }
diff --git a/lib/register.php b/lib/register.php
index 1fc63f8c22d6de..8a5c02777cdc66 100644
--- a/lib/register.php
+++ b/lib/register.php
@@ -457,7 +457,10 @@ function gutenberg_register_post_types() {
 				'create_posts' => 'create_blocks',
 			),
 			'map_meta_cap'          => true,
-			'supports'              => false,
+			'supports'              => array(
+				'title',
+				'editor',
+			),
 		)
 	);
 
diff --git a/packages/editor/src/store/effects/reusable-blocks.js b/packages/editor/src/store/effects/reusable-blocks.js
index d1cb3834693283..a895d9eae615f8 100644
--- a/packages/editor/src/store/effects/reusable-blocks.js
+++ b/packages/editor/src/store/effects/reusable-blocks.js
@@ -36,6 +36,7 @@ import {
 	getBlocks,
 	getBlocksByClientId,
 } from '../selectors';
+import { getPostRawValue } from '../reducer';
 
 /**
  * Module Constants
@@ -61,26 +62,25 @@ export const fetchReusableBlocks = async ( action, store ) => {
 
 	let result;
 	if ( id ) {
-		result = apiFetch( { path: `/wp/v2/${ postType.rest_base }/${ id }` } );
+		result = apiFetch( { path: `/wp/v2/${ postType.rest_base }/${ id }?context=edit` } );
 	} else {
-		result = apiFetch( { path: `/wp/v2/${ postType.rest_base }?per_page=-1` } );
+		result = apiFetch( { path: `/wp/v2/${ postType.rest_base }?per_page=-1&context=edit` } );
 	}
 
 	try {
 		const reusableBlockOrBlocks = await result;
 		dispatch( receiveReusableBlocksAction( map(
 			castArray( reusableBlockOrBlocks ),
-			( reusableBlock ) => {
-				const parsedBlocks = parse( reusableBlock.content );
-				if ( parsedBlocks.length === 1 ) {
-					return {
-						reusableBlock,
-						parsedBlock: parsedBlocks[ 0 ],
-					};
-				}
+			( post ) => {
+				const parsedBlocks = parse( post.content.raw );
 				return {
-					reusableBlock,
-					parsedBlock: createBlock( 'core/template', {}, parsedBlocks ),
+					reusableBlock: {
+						id: post.id,
+						title: getPostRawValue( post.title ),
+					},
+					parsedBlock: parsedBlocks.length === 1 ?
+						parsedBlocks[ 0 ] :
+						createBlock( 'core/template', {}, parsedBlocks ),
 				};
 			}
 		) ) );
@@ -119,7 +119,7 @@ export const saveReusableBlocks = async ( action, store ) => {
 	const reusableBlock = getBlock( state, clientId );
 	const content = serialize( reusableBlock.name === 'core/template' ? reusableBlock.innerBlocks : reusableBlock );
 
-	const data = isTemporary ? { title, content } : { id, title, content };
+	const data = isTemporary ? { title, content, status: 'publish' } : { id, title, content, status: 'publish' };
 	const path = isTemporary ? `/wp/v2/${ postType.rest_base }` : `/wp/v2/${ postType.rest_base }/${ id }`;
 	const method = isTemporary ? 'POST' : 'PUT';
 
@@ -184,7 +184,10 @@ export const deleteReusableBlocks = async ( action, store ) => {
 	] ) );
 
 	try {
-		await apiFetch( { path: `/wp/v2/${ postType.rest_base }/${ id }`, method: 'DELETE' } );
+		await apiFetch( {
+			path: `/wp/v2/${ postType.rest_base }/${ id }`,
+			method: 'DELETE',
+		} );
 		dispatch( {
 			type: 'DELETE_REUSABLE_BLOCK_SUCCESS',
 			id,
diff --git a/packages/editor/src/store/effects/test/reusable-blocks.js b/packages/editor/src/store/effects/test/reusable-blocks.js
index 2ff4081a650a79..dcfe687f744129 100644
--- a/packages/editor/src/store/effects/test/reusable-blocks.js
+++ b/packages/editor/src/store/effects/test/reusable-blocks.js
@@ -70,8 +70,12 @@ describe( 'reusable blocks effects', () => {
 			const blockPromise = Promise.resolve( [
 				{
 					id: 123,
-					title: 'My cool block',
-					content: '<!-- wp:test-block {"name":"Big Bird"} /-->',
+					title: {
+						raw: 'My cool block',
+					},
+					content: {
+						raw: '<!-- wp:test-block {"name":"Big Bird"} /-->',
+					},
 				},
 			] );
 			const postTypePromise = Promise.resolve( {
@@ -97,7 +101,6 @@ describe( 'reusable blocks effects', () => {
 						reusableBlock: {
 							id: 123,
 							title: 'My cool block',
-							content: '<!-- wp:test-block {"name":"Big Bird"} /-->',
 						},
 						parsedBlock: expect.objectContaining( {
 							name: 'core/test-block',
@@ -115,8 +118,12 @@ describe( 'reusable blocks effects', () => {
 		it( 'should fetch a single reusable block', async () => {
 			const blockPromise = Promise.resolve( {
 				id: 123,
-				title: 'My cool block',
-				content: '<!-- wp:test-block {"name":"Big Bird"} /-->',
+				title: {
+					raw: 'My cool block',
+				},
+				content: {
+					raw: '<!-- wp:test-block {"name":"Big Bird"} /-->',
+				},
 			} );
 			const postTypePromise = Promise.resolve( {
 				slug: 'wp_block', rest_base: 'blocks',
@@ -141,7 +148,6 @@ describe( 'reusable blocks effects', () => {
 						reusableBlock: {
 							id: 123,
 							title: 'My cool block',
-							content: '<!-- wp:test-block {"name":"Big Bird"} /-->',
 						},
 						parsedBlock: expect.objectContaining( {
 							name: 'core/test-block',
diff --git a/packages/list-reusable-blocks/src/utils/export.js b/packages/list-reusable-blocks/src/utils/export.js
index e3ca3b8b07788e..a0d75bd427c1e7 100644
--- a/packages/list-reusable-blocks/src/utils/export.js
+++ b/packages/list-reusable-blocks/src/utils/export.js
@@ -1,7 +1,7 @@
 /**
  * External dependencies
  */
-import { pick, kebabCase } from 'lodash';
+import { kebabCase } from 'lodash';
 
 /**
  * WordPress dependencies
@@ -20,12 +20,15 @@ import { download } from './file';
  */
 async function exportReusableBlock( id ) {
 	const postType = await apiFetch( { path: `/wp/v2/types/wp_block` } );
-	const reusableBlock = await apiFetch( { path: `/wp/v2/${ postType.rest_base }/${ id }` } );
+	const post = await apiFetch( { path: `/wp/v2/${ postType.rest_base }/${ id }?context=edit` } );
+	const title = post.title.raw;
+	const content = post.content.raw;
 	const fileContent = JSON.stringify( {
 		__file: 'wp_block',
-		...pick( reusableBlock, [ 'title', 'content' ] ),
+		title,
+		content,
 	}, null, 2 );
-	const fileName = kebabCase( reusableBlock.title ) + '.json';
+	const fileName = kebabCase( title ) + '.json';
 
 	download( fileName, fileContent, 'application/json' );
 }
diff --git a/packages/list-reusable-blocks/src/utils/import.js b/packages/list-reusable-blocks/src/utils/import.js
index 6bf02048952840..e885cbb6b2b24c 100644
--- a/packages/list-reusable-blocks/src/utils/import.js
+++ b/packages/list-reusable-blocks/src/utils/import.js
@@ -42,6 +42,7 @@ async function importReusableBlock( file ) {
 		data: {
 			title: parsedContent.title,
 			content: parsedContent.content,
+			status: 'publish',
 		},
 		method: 'POST',
 	} );
diff --git a/phpunit/class-rest-blocks-controller-test.php b/phpunit/class-rest-blocks-controller-test.php
index 7b92f200a2afce..a5c58c6f49805a 100644
--- a/phpunit/class-rest-blocks-controller-test.php
+++ b/phpunit/class-rest-blocks-controller-test.php
@@ -8,7 +8,7 @@
 /**
  * Tests for WP_REST_Blocks_Controller.
  */
-class REST_Blocks_Controller_Test extends WP_Test_REST_Controller_Testcase {
+class REST_Blocks_Controller_Test extends WP_UnitTestCase {
 
 	/**
 	 * Our fake block's post ID.
@@ -55,161 +55,6 @@ public static function wpTearDownAfterClass() {
 		self::delete_user( self::$user_id );
 	}
 
-	/**
-	 * Check that our routes get set up properly.
-	 */
-	public function test_register_routes() {
-		$routes = rest_get_server()->get_routes();
-
-		$this->assertArrayHasKey( '/wp/v2/blocks', $routes );
-		$this->assertCount( 2, $routes['/wp/v2/blocks'] );
-		$this->assertArrayHasKey( '/wp/v2/blocks/(?P<id>[\d]+)', $routes );
-		$this->assertCount( 3, $routes['/wp/v2/blocks/(?P<id>[\d]+)'] );
-	}
-
-	/**
-	 * Check that we can GET a collection of blocks.
-	 */
-	public function test_get_items() {
-		wp_set_current_user( self::$user_id );
-
-		$request  = new WP_REST_Request( 'GET', '/wp/v2/blocks' );
-		$response = rest_get_server()->dispatch( $request );
-
-		$this->assertEquals( 200, $response->get_status() );
-		$this->assertEquals(
-			array(
-				array(
-					'id'      => self::$post_id,
-					'title'   => 'My cool block',
-					'content' => '<!-- wp:core/paragraph --><p>Hello!</p><!-- /wp:core/paragraph -->',
-				),
-			),
-			$response->get_data()
-		);
-	}
-
-	/**
-	 * Check that we can GET a single block.
-	 */
-	public function test_get_item() {
-		wp_set_current_user( self::$user_id );
-
-		$request  = new WP_REST_Request( 'GET', '/wp/v2/blocks/' . self::$post_id );
-		$response = rest_get_server()->dispatch( $request );
-
-		$this->assertEquals( 200, $response->get_status() );
-		$this->assertEquals(
-			array(
-				'id'      => self::$post_id,
-				'title'   => 'My cool block',
-				'content' => '<!-- wp:core/paragraph --><p>Hello!</p><!-- /wp:core/paragraph -->',
-			),
-			$response->get_data()
-		);
-	}
-
-	/**
-	 * Check that we can POST to create a new block.
-	 */
-	public function test_create_item() {
-		wp_set_current_user( self::$user_id );
-
-		$request = new WP_REST_Request( 'POST', '/wp/v2/blocks/' . self::$post_id );
-		$request->set_body_params(
-			array(
-				'title'   => 'New cool block',
-				'content' => '<!-- wp:core/paragraph --><p>Wow!</p><!-- /wp:core/paragraph -->',
-			)
-		);
-
-		$response = rest_get_server()->dispatch( $request );
-
-		$this->assertEquals( 200, $response->get_status() );
-
-		$data = $response->get_data();
-
-		$this->assertArrayHasKey( 'id', $data );
-		$this->assertArrayHasKey( 'title', $data );
-		$this->assertArrayHasKey( 'content', $data );
-
-		$this->assertEquals( self::$post_id, $data['id'] );
-		$this->assertEquals( 'New cool block', $data['title'] );
-		$this->assertEquals( '<!-- wp:core/paragraph --><p>Wow!</p><!-- /wp:core/paragraph -->', $data['content'] );
-	}
-
-	/**
-	 * Check that we can PUT to update a block.
-	 */
-	public function test_update_item() {
-		wp_set_current_user( self::$user_id );
-
-		$request = new WP_REST_Request( 'PUT', '/wp/v2/blocks/' . self::$post_id );
-		$request->set_body_params(
-			array(
-				'title'   => 'Updated cool block',
-				'content' => '<!-- wp:core/paragraph --><p>Nice!</p><!-- /wp:core/paragraph -->',
-			)
-		);
-
-		$response = rest_get_server()->dispatch( $request );
-
-		$this->assertEquals( 200, $response->get_status() );
-
-		$data = $response->get_data();
-
-		$this->assertArrayHasKey( 'id', $data );
-		$this->assertArrayHasKey( 'title', $data );
-		$this->assertArrayHasKey( 'content', $data );
-
-		$this->assertEquals( self::$post_id, $data['id'] );
-		$this->assertEquals( 'Updated cool block', $data['title'] );
-		$this->assertEquals( '<!-- wp:core/paragraph --><p>Nice!</p><!-- /wp:core/paragraph -->', $data['content'] );
-	}
-
-	/**
-	 * Check that we can DELETE a block.
-	 */
-	public function test_delete_item() {
-		wp_set_current_user( self::$user_id );
-
-		$request = new WP_REST_Request( 'DELETE', '/wp/v2/blocks/' . self::$post_id );
-
-		$response = rest_get_server()->dispatch( $request );
-
-		$this->assertEquals( 200, $response->get_status() );
-
-		$data = $response->get_data();
-
-		$this->assertArrayHasKey( 'deleted', $data );
-		$this->assertArrayHasKey( 'previous', $data );
-
-		$this->assertTrue( $data['deleted'] );
-
-		$this->assertArrayHasKey( 'id', $data['previous'] );
-		$this->assertArrayHasKey( 'title', $data['previous'] );
-		$this->assertArrayHasKey( 'content', $data['previous'] );
-
-		$this->assertEquals( self::$post_id, $data['previous']['id'] );
-		$this->assertEquals( 'My cool block', $data['previous']['title'] );
-		$this->assertEquals( '<!-- wp:core/paragraph --><p>Hello!</p><!-- /wp:core/paragraph -->', $data['previous']['content'] );
-	}
-
-	/**
-	 * Check that we have defined a JSON schema.
-	 */
-	public function test_get_item_schema() {
-		$request    = new WP_REST_Request( 'OPTIONS', '/wp/v2/blocks' );
-		$response   = rest_get_server()->dispatch( $request );
-		$data       = $response->get_data();
-		$properties = $data['schema']['properties'];
-
-		$this->assertEquals( 3, count( $properties ) );
-		$this->assertArrayHasKey( 'id', $properties );
-		$this->assertArrayHasKey( 'title', $properties );
-		$this->assertArrayHasKey( 'content', $properties );
-	}
-
 	/**
 	 * Test cases for test_capabilities().
 	 */
@@ -331,11 +176,4 @@ public function test_capabilities( $action, $role, $expected_status ) {
 			self::delete_user( $user_id );
 		}
 	}
-
-	public function test_context_param() {
-		$this->markTestSkipped( 'Controller doesn\'t implement get_context_param().' );
-	}
-	public function test_prepare_item() {
-		$this->markTestSkipped( 'Controller doesn\'t implement prepare_item().' );
-	}
 }