diff --git a/editor/assets/stylesheets/main.scss b/editor/assets/stylesheets/main.scss
index 7b250eba9d375..c925426273b1b 100644
--- a/editor/assets/stylesheets/main.scss
+++ b/editor/assets/stylesheets/main.scss
@@ -71,16 +71,16 @@ body.gutenberg_page_gutenberg-demo {
 		padding: 6px 10px;
 
 		&::-webkit-input-placeholder {
-			color: $dark-gray-100;
+			color: $dark-gray-300;
 		}
 		&::-moz-placeholder {
-			color: $dark-gray-100;
+			color: $dark-gray-300;
 		}
 		&:-ms-input-placeholder {
-			color: $dark-gray-100;
+			color: $dark-gray-300;
 		}
 		&:-moz-placeholder {
-			color: $dark-gray-100;
+			color: $dark-gray-300;
 		}
 	}
 }
diff --git a/editor/block-mover/style.scss b/editor/block-mover/style.scss
index f24ebe8f9a1a2..f36e9e9c51bb8 100644
--- a/editor/block-mover/style.scss
+++ b/editor/block-mover/style.scss
@@ -3,6 +3,13 @@
 	top: 10px;
 	left: 0;
 	padding: 0 14px 20px 0; // handles hover area
+
+	// Mobile, to be revisited
+	display: none;
+
+	@include break-small {
+		display: block;
+	}
 }
 
 .editor-block-mover__control {
diff --git a/editor/block-settings-menu/style.scss b/editor/block-settings-menu/style.scss
index 8fe513cb4e409..cee3d28ad06dd 100644
--- a/editor/block-settings-menu/style.scss
+++ b/editor/block-settings-menu/style.scss
@@ -2,6 +2,13 @@
 	position: absolute;
 	top: 10px;
 	right: 0;
+
+	// Mobile, to be revisited
+	display: none;
+
+	@include break-small {
+		display: block;
+	}
 }
 
 .editor-block-settings-menu__control {
diff --git a/editor/modes/visual-editor/block-list.js b/editor/modes/visual-editor/block-list.js
index 27864e959e0c0..f5a0b1eb55865 100644
--- a/editor/modes/visual-editor/block-list.js
+++ b/editor/modes/visual-editor/block-list.js
@@ -229,7 +229,7 @@ class VisualEditorBlockList extends Component {
 					type="text"
 					readOnly
 					className="editor-visual-editor__placeholder"
-					value={ ! blocks.length ? __( 'Write your story.' ) : __( 'Continue writing…' ) }
+					value={ ! blocks.length ? __( 'Write your story' ) : __( 'Continue writing…' ) }
 					onFocus={ ! blocks.length ? this.appendDefaultBlock : noop }
 					onClick={ !! blocks.length ? this.appendDefaultBlock : noop }
 					onKeyDown={ !! blocks.length ? this.onPlaceholderKeyDown : noop }
diff --git a/editor/modes/visual-editor/style.scss b/editor/modes/visual-editor/style.scss
index f8411f8cce6b3..9fd89aaa94274 100644
--- a/editor/modes/visual-editor/style.scss
+++ b/editor/modes/visual-editor/style.scss
@@ -29,19 +29,30 @@
 	margin-bottom: 5px;
 	max-width: $visual-editor-max-width + ( 2 * $block-mover-padding-visible );
 	position: relative;
-	// The block mover needs to stay inside the block to allow clicks when hovering the block
-	padding: $block-padding $block-padding + $block-mover-padding-visible;
+
+	padding: $block-padding;
+
+	@include break-small {
+		// The block mover needs to stay inside the block to allow clicks when hovering the block
+		padding: $block-padding $block-padding + $block-mover-padding-visible;
+	}
 
 	&:before {
 		z-index: z-index( '.editor-visual-editor__block:before' );
 		content: '';
 		position: absolute;
-		top: 0;
-		bottom: 0;
-		left: $block-mover-padding-visible;
-		right: $block-mover-padding-visible;
 		outline: 1px solid transparent;
 		transition: 0.2s outline;
+		top: 0;
+		bottom: 0;
+
+		left: 0;
+		right: 0;
+
+		@include break-small {
+			left: $block-mover-padding-visible;
+			right: $block-mover-padding-visible;
+		}
 	}
 
 	&.is-hovered:before {
@@ -211,14 +222,17 @@
 	z-index: z-index( '.editor-visual-editor__block-controls' );
 	margin-top: -$block-controls-height - $item-spacing;
 	margin-bottom: $item-spacing + 20px;	// 20px is the offset from the bottom of the selected block where it stops sticking
-	height: $block-controls-height;
 	width: 0;
 	white-space: nowrap;
 
-	top: $header-height + $item-spacing;
+	// Mobile viewport
+	top: $header-height - 1px;
+	margin-left: -$block-padding;
+	margin-right: -$block-padding;
 
+	// Larger viewports
 	@include break-small() {
-		top: $header-height + $admin-bar-height-big + $item-spacing;
+		margin-left: 0;
 	}
 
 	@include break-medium() {
@@ -240,6 +254,7 @@ $sticky-bottom-offset: 20px;
 .editor-visual-editor__block-controls .components-toolbar {
 	margin-right: -1px;
 
+	// Larger viewports
 	@include break-small() {
 		margin-right: $item-spacing;
 	}
@@ -250,7 +265,20 @@ $sticky-bottom-offset: 20px;
 }
 
 .editor-visual-editor .editor-inserter {
-	margin: $item-spacing $item-spacing $item-spacing calc( 50% - #{ $visual-editor-max-width / 2 } );	// account for full-width trick
+	margin: $item-spacing;
+
+	@include break-small {
+		margin: $item-spacing $item-spacing $item-spacing calc( 50% - #{ $visual-editor-max-width / 2 } );	// account for full-width trick
+	}
+
+	.editor-inserter__toggle {
+		color: $dark-gray-300;
+		margin: 4px 0 0 4px;	// align better with text blocks
+	}
+
+	.editor-inserter__toggle.components-icon-button:not(:disabled):hover {
+		color: $blue-medium-500;
+	}
 }
 
 .editor-visual-editor .editor-visual-editor__insertion-point {
@@ -283,7 +311,7 @@ $sticky-bottom-offset: 20px;
 	transition: 0.2s outline;
 	text-align: left;
 	width: 100%;
-	color: $light-gray-700;
+	color: $dark-gray-300;
 	font-size: $editor-font-size;
 	line-height: $editor-line-height;
 	cursor: text;
diff --git a/editor/post-title/index.js b/editor/post-title/index.js
index ecb6f5680b524..fa22b7434e9b5 100644
--- a/editor/post-title/index.js
+++ b/editor/post-title/index.js
@@ -99,7 +99,7 @@ class PostTitle extends Component {
 						className="editor-post-title__input"
 						value={ title }
 						onChange={ this.onChange }
-						placeholder={ __( 'Add title…' ) }
+						placeholder={ __( 'Add title' ) }
 						onFocus={ this.onSelect }
 						onClick={ this.onSelect }
 						onKeyDown={ this.onKeyDown }
diff --git a/editor/post-title/style.scss b/editor/post-title/style.scss
index cd2bd8aaade86..714d9d1c6ae98 100644
--- a/editor/post-title/style.scss
+++ b/editor/post-title/style.scss
@@ -2,9 +2,13 @@
 .editor-post-title {
 	margin-left: auto;
 	margin-right: auto;
-	max-width: $visual-editor-max-width;
 	position: relative;
 	margin-bottom: 10px;
+	max-width: $visual-editor-max-width - ( 2 * $block-mover-margin );
+
+	@include break-small {
+		max-width: $visual-editor-max-width;
+	}
 
 	h1 {
 		outline: 1px solid transparent;