diff --git a/lib/experiments-page.php b/lib/experiments-page.php
index 40da640aced1a..07a7f2a200a7b 100644
--- a/lib/experiments-page.php
+++ b/lib/experiments-page.php
@@ -95,17 +95,6 @@ function gutenberg_initialize_experiments_settings() {
 			'id'    => 'gutenberg-full-site-editing-demo',
 		)
 	);
-	add_settings_field(
-		'gutenberg-rich-image-editing',
-		__( 'Rich Image Editing', 'gutenberg' ),
-		'gutenberg_display_experiment_field',
-		'gutenberg-experiments',
-		'gutenberg_experiments_section',
-		array(
-			'label' => __( 'Enable inline rich image editing', 'gutenberg' ),
-			'id'    => 'gutenberg-rich-image-editing',
-		)
-	);
 	register_setting(
 		'gutenberg-experiments',
 		'gutenberg-experiments'
@@ -157,7 +146,6 @@ function gutenberg_experiments_editor_settings( $settings ) {
 		'__experimentalBlockDirectory'            => gutenberg_is_experiment_enabled( 'gutenberg-block-directory' ),
 		'__experimentalEnableFullSiteEditing'     => gutenberg_is_experiment_enabled( 'gutenberg-full-site-editing' ),
 		'__experimentalEnableFullSiteEditingDemo' => gutenberg_is_experiment_enabled( 'gutenberg-full-site-editing-demo' ),
-		'__experimentalEnableRichImageEditing'    => gutenberg_is_experiment_enabled( 'gutenberg-rich-image-editing' ),
 	);
 
 	$gradient_presets = current( (array) get_theme_support( 'editor-gradient-presets' ) );
diff --git a/lib/rest-api.php b/lib/rest-api.php
index c0f1c2aa31950..0f05798de87d0 100644
--- a/lib/rest-api.php
+++ b/lib/rest-api.php
@@ -285,10 +285,6 @@ function gutenberg_auto_draft_get_sample_permalink( $permalink, $id, $title, $na
  * @since 7.x.0
  */
 function gutenberg_register_image_editor() {
-	if ( ! gutenberg_is_experiment_enabled( 'gutenberg-rich-image-editing' ) ) {
-		return;
-	}
-
 	$image_editor = new WP_REST_Image_Editor_Controller();
 	$image_editor->register_routes();
 }
diff --git a/packages/block-editor/README.md b/packages/block-editor/README.md
index 86371a46848c6..b36d411125abb 100644
--- a/packages/block-editor/README.md
+++ b/packages/block-editor/README.md
@@ -495,7 +495,6 @@ _Properties_
 -   _\_\_experimentalBlockDirectory_ `boolean`: Whether the user has enabled the Block Directory
 -   _\_\_experimentalEnableFullSiteEditing_ `boolean`: Whether the user has enabled Full Site Editing
 -   _\_\_experimentalEnableFullSiteEditingDemo_ `boolean`: Whether the user has enabled Full Site Editing Demo Templates
--   _\_\_experimentalEnableRichImageEditing_ `boolean`: Whether the user has enabled Rich Image Editing
 
 <a name="SkipToSelectedBlock" href="#SkipToSelectedBlock">#</a> **SkipToSelectedBlock**
 
diff --git a/packages/block-editor/src/store/defaults.js b/packages/block-editor/src/store/defaults.js
index 42d043c24a135..08ce91e5dbf4e 100644
--- a/packages/block-editor/src/store/defaults.js
+++ b/packages/block-editor/src/store/defaults.js
@@ -33,7 +33,6 @@ export const PREFERENCES_DEFAULTS = {
  * @property {boolean} __experimentalBlockDirectory Whether the user has enabled the Block Directory
  * @property {boolean} __experimentalEnableFullSiteEditing Whether the user has enabled Full Site Editing
  * @property {boolean} __experimentalEnableFullSiteEditingDemo Whether the user has enabled Full Site Editing Demo Templates
- * @property {boolean} __experimentalEnableRichImageEditing Whether the user has enabled Rich Image Editing
  */
 export const SETTINGS_DEFAULTS = {
 	alignWide: false,
@@ -151,7 +150,6 @@ export const SETTINGS_DEFAULTS = {
 	__experimentalBlockDirectory: false,
 	__experimentalEnableFullSiteEditing: false,
 	__experimentalEnableFullSiteEditingDemo: false,
-	__experimentalEnableRichImageEditing: false,
 	__mobileEnablePageTemplates: false,
 	gradients: [
 		{
diff --git a/packages/block-library/src/image/image.js b/packages/block-library/src/image/image.js
index 144e6e51e3bb5..f529acf98a9e2 100644
--- a/packages/block-library/src/image/image.js
+++ b/packages/block-library/src/image/image.js
@@ -85,19 +85,9 @@ export default function Image( {
 		},
 		[ id, isSelected ]
 	);
-	const {
-		maxWidth,
-		isRTL,
-		imageSizes,
-		__experimentalEnableRichImageEditing,
-	} = useSelect( ( select ) => {
+	const { maxWidth, isRTL, imageSizes } = useSelect( ( select ) => {
 		const { getSettings } = select( 'core/block-editor' );
-		return pick( getSettings(), [
-			'imageSizes',
-			'isRTL',
-			'maxWidth',
-			'__experimentalEnableRichImageEditing',
-		] );
+		return pick( getSettings(), [ 'imageSizes', 'isRTL', 'maxWidth' ] );
 	} );
 	const { toggleSelection } = useDispatch( 'core/block-editor' );
 	const isLargeViewport = useViewportMatch( 'medium' );
@@ -187,11 +177,7 @@ export default function Image( {
 		}
 	}, [ isSelected ] );
 
-	const canEditImage =
-		__experimentalEnableRichImageEditing &&
-		id &&
-		naturalWidth &&
-		naturalHeight;
+	const canEditImage = id && naturalWidth && naturalHeight;
 
 	const controls = (
 		<>
diff --git a/packages/editor/src/components/provider/index.js b/packages/editor/src/components/provider/index.js
index e9fbe2863a665..57cfb4af84da4 100644
--- a/packages/editor/src/components/provider/index.js
+++ b/packages/editor/src/components/provider/index.js
@@ -121,7 +121,6 @@ class EditorProvider extends Component {
 				'__experimentalEnableLinkColor',
 				'__experimentalEnableFullSiteEditing',
 				'__experimentalEnableFullSiteEditingDemo',
-				'__experimentalEnableRichImageEditing',
 				'__experimentalFeatures',
 				'__experimentalGlobalStylesUserEntityId',
 				'__experimentalGlobalStylesBase',