diff --git a/lib/experimental/editor-settings.php b/lib/experimental/editor-settings.php
index cec1eafcf94fa0..3233624557a5cb 100644
--- a/lib/experimental/editor-settings.php
+++ b/lib/experimental/editor-settings.php
@@ -90,6 +90,10 @@ function gutenberg_enable_experiments() {
 		wp_add_inline_script( 'wp-block-editor', 'window.__experimentalEnableGroupGridVariation = true', 'before' );
 	}
 
+	if ( $gutenberg_experiments && array_key_exists( 'gutenberg-connections', $gutenberg_experiments ) ) {
+		wp_add_inline_script( 'wp-block-editor', 'window.__experimentalConnections = true', 'before' );
+	}
+
 	if ( gutenberg_is_experiment_enabled( 'gutenberg-no-tinymce' ) ) {
 		wp_add_inline_script( 'wp-block-library', 'window.__experimentalDisableTinymce = true', 'before' );
 	}
diff --git a/lib/experiments-page.php b/lib/experiments-page.php
index d10be06feef19a..74b2ad01672f71 100644
--- a/lib/experiments-page.php
+++ b/lib/experiments-page.php
@@ -115,6 +115,18 @@ function gutenberg_initialize_experiments_settings() {
 		)
 	);
 
+	add_settings_field(
+		'gutenberg-custom-fields',
+		__( 'Connections', 'gutenberg' ),
+		'gutenberg_display_experiment_field',
+		'gutenberg-experiments',
+		'gutenberg_experiments_section',
+		array(
+			'label' => __( 'Test Connections', 'gutenberg' ),
+			'id'    => 'gutenberg-connections',
+		)
+	);
+
 	register_setting(
 		'gutenberg-experiments',
 		'gutenberg-experiments'
diff --git a/packages/block-editor/src/hooks/custom-fields.js b/packages/block-editor/src/hooks/custom-fields.js
new file mode 100644
index 00000000000000..dbc8c3ec2c089f
--- /dev/null
+++ b/packages/block-editor/src/hooks/custom-fields.js
@@ -0,0 +1,139 @@
+/**
+ * WordPress dependencies
+ */
+import { addFilter } from '@wordpress/hooks';
+import { PanelBody, TextControl } from '@wordpress/components';
+import { __, sprintf } from '@wordpress/i18n';
+import { hasBlockSupport } from '@wordpress/blocks';
+import { createHigherOrderComponent } from '@wordpress/compose';
+
+/**
+ * Internal dependencies
+ */
+import { InspectorControls } from '../components';
+import { useBlockEditingMode } from '../components/block-editing-mode';
+
+/**
+ * Filters registered block settings, extending attributes to include `connections`.
+ *
+ * @param {Object} settings Original block settings.
+ *
+ * @return {Object} Filtered block settings.
+ */
+function addAttribute( settings ) {
+	if ( hasBlockSupport( settings, '__experimentalConnections', true ) ) {
+		// Gracefully handle if settings.attributes.connections is undefined.
+		settings.attributes = {
+			...settings.attributes,
+			connections: {
+				type: 'object',
+			},
+		};
+	}
+
+	return settings;
+}
+
+/**
+ * Override the default edit UI to include a new block inspector control for
+ * assigning a connection to blocks that has support for connections.
+ * Currently, only the `core/paragraph` block is supported and there is only a relation
+ * between paragraph content and a custom field.
+ *
+ * @param {WPComponent} BlockEdit Original component.
+ *
+ * @return {WPComponent} Wrapped component.
+ */
+const withInspectorControl = createHigherOrderComponent( ( BlockEdit ) => {
+	return ( props ) => {
+		const blockEditingMode = useBlockEditingMode();
+		const hasCustomFieldsSupport = hasBlockSupport(
+			props.name,
+			'__experimentalConnections',
+			false
+		);
+
+		// Check if the current block is a paragraph or image block.
+		// Currently, only these two blocks are supported.
+		if ( ! [ 'core/paragraph', 'core/image' ].includes( props.name ) ) {
+			return <BlockEdit { ...props } />;
+		}
+
+		// If the block is a paragraph or image block, we need to know which
+		// attribute to use for the connection. Only the `content` attribute
+		// of the paragraph block and the `url` attribute of the image block are supported.
+		let attributeName;
+		if ( props.name === 'core/paragraph' ) attributeName = 'content';
+		if ( props.name === 'core/image' ) attributeName = 'url';
+
+		if ( hasCustomFieldsSupport && props.isSelected ) {
+			return (
+				<>
+					<BlockEdit { ...props } />
+					{ blockEditingMode === 'default' && (
+						<InspectorControls>
+							<PanelBody
+								title={ __( 'Connections' ) }
+								initialOpen={ true }
+							>
+								<TextControl
+									__nextHasNoMarginBottom
+									autoComplete="off"
+									label={ __( 'Custom field meta_key' ) }
+									value={
+										props.attributes?.connections
+											?.attributes?.[ attributeName ]
+											?.value || ''
+									}
+									onChange={ ( nextValue ) => {
+										if ( nextValue === '' ) {
+											props.setAttributes( {
+												connections: undefined,
+												[ attributeName ]: undefined,
+												placeholder: undefined,
+											} );
+										} else {
+											props.setAttributes( {
+												connections: {
+													attributes: {
+														// The attributeName will be either `content` or `url`.
+														[ attributeName ]: {
+															// Source will be variable, could be post_meta, user_meta, term_meta, etc.
+															// Could even be a custom source like a social media attribute.
+															source: 'meta_fields',
+															value: nextValue,
+														},
+													},
+												},
+												[ attributeName ]: undefined,
+												placeholder: sprintf(
+													'This content will be replaced on the frontend by the value of "%s" custom field.',
+													nextValue
+												),
+											} );
+										}
+									} }
+								/>
+							</PanelBody>
+						</InspectorControls>
+					) }
+				</>
+			);
+		}
+
+		return <BlockEdit { ...props } />;
+	};
+}, 'withInspectorControl' );
+
+if ( window.__experimentalConnections ) {
+	addFilter(
+		'blocks.registerBlockType',
+		'core/connections/attribute',
+		addAttribute
+	);
+	addFilter(
+		'editor.BlockEdit',
+		'core/connections/with-inspector-control',
+		withInspectorControl
+	);
+}
diff --git a/packages/block-editor/src/hooks/index.js b/packages/block-editor/src/hooks/index.js
index a66aa0a73ed411..6834d859d25453 100644
--- a/packages/block-editor/src/hooks/index.js
+++ b/packages/block-editor/src/hooks/index.js
@@ -21,6 +21,7 @@ import './content-lock-ui';
 import './metadata';
 import './metadata-name';
 import './behaviors';
+import './custom-fields';
 
 export { useCustomSides } from './dimensions';
 export { useLayoutClasses, useLayoutStyles } from './layout';
diff --git a/packages/block-library/src/paragraph/block.json b/packages/block-library/src/paragraph/block.json
index 7e13b13dc4feb9..db30d95db84756 100644
--- a/packages/block-library/src/paragraph/block.json
+++ b/packages/block-library/src/paragraph/block.json
@@ -41,6 +41,7 @@
 				"text": true
 			}
 		},
+		"__experimentalConnections": true,
 		"spacing": {
 			"margin": true,
 			"padding": true,