diff --git a/packages/react-native-editor/bin/build_e2e_ios_app b/packages/react-native-editor/bin/build_e2e_ios_app
new file mode 100755
index 0000000000000..282bc2c86ef07
--- /dev/null
+++ b/packages/react-native-editor/bin/build_e2e_ios_app
@@ -0,0 +1,27 @@
+#!/bin/bash -eu
+
+DEFAULT_DESTINATION='platform=iOS Simulator,name=iPhone 13'
+if [[ -z "${RN_EDITOR_E2E_IOS_DESTINATION-}" ]]; then
+	DESTINATION="$DEFAULT_DESTINATION"
+else
+	DESTINATION="$RN_EDITOR_E2E_IOS_DESTINATION"
+fi
+
+# Define xcodebuild in a variable so that we can conditionally pipe it through
+# the xcbeautify output parser
+XCODEBUILD_CMD="SKIP_BUNDLING=true \
+	xcodebuild \
+	-workspace ios/GutenbergDemo.xcworkspace \
+	-configuration Release \
+	-scheme GutenbergDemo \
+	-derivedDataPath ios/build/GutenbergDemo \
+	-destination '$DESTINATION'"
+
+# Check if xcbeautify is available
+if command -v xcbeautify >/dev/null 2>&1; then
+	# Pipe the output to xcbeautify
+	eval "$XCODEBUILD_CMD" | xcbeautify
+else
+	# Run xcodebuild without piping the output
+	eval "$XCODEBUILD_CMD"
+fi
diff --git a/packages/react-native-editor/ios/.ruby-version b/packages/react-native-editor/ios/.ruby-version
index a603bb50a29e3..a4dd9dba4fbfc 100644
--- a/packages/react-native-editor/ios/.ruby-version
+++ b/packages/react-native-editor/ios/.ruby-version
@@ -1 +1 @@
-2.7.5
+2.7.4
diff --git a/packages/react-native-editor/ios/GutenbergDemo.xcodeproj/project.pbxproj b/packages/react-native-editor/ios/GutenbergDemo.xcodeproj/project.pbxproj
index 13bcf886bb1c8..a4e179d3baa74 100644
--- a/packages/react-native-editor/ios/GutenbergDemo.xcodeproj/project.pbxproj
+++ b/packages/react-native-editor/ios/GutenbergDemo.xcodeproj/project.pbxproj
@@ -702,7 +702,6 @@
 			buildSettings = {
 				ASSETCATALOG_COMPILER_APPICON_NAME = AppIcon;
 				CLANG_ENABLE_MODULES = YES;
-				CODE_SIGN_IDENTITY = "iPhone Developer";
 				CODE_SIGN_STYLE = Manual;
 				CURRENT_PROJECT_VERSION = 1;
 				DEAD_CODE_STRIPPING = NO;
@@ -744,7 +743,6 @@
 			buildSettings = {
 				ASSETCATALOG_COMPILER_APPICON_NAME = AppIcon;
 				CLANG_ENABLE_MODULES = YES;
-				CODE_SIGN_IDENTITY = "iPhone Developer";
 				CODE_SIGN_STYLE = Manual;
 				CURRENT_PROJECT_VERSION = 1;
 				DEVELOPMENT_TEAM = PZYM8XX95Q;
@@ -789,7 +787,6 @@
 				CLANG_WARN_OBJC_ROOT_CLASS = YES_ERROR;
 				CLANG_WARN_UNREACHABLE_CODE = YES;
 				CLANG_WARN__DUPLICATE_METHOD_MATCH = YES;
-				"CODE_SIGN_IDENTITY[sdk=iphoneos*]" = "iPhone Developer";
 				COPY_PHASE_STRIP = NO;
 				ENABLE_STRICT_OBJC_MSGSEND = YES;
 				"EXCLUDED_ARCHS[sdk=iphonesimulator*]" = "";
@@ -833,7 +830,6 @@
 				CLANG_WARN_OBJC_ROOT_CLASS = YES_ERROR;
 				CLANG_WARN_UNREACHABLE_CODE = YES;
 				CLANG_WARN__DUPLICATE_METHOD_MATCH = YES;
-				"CODE_SIGN_IDENTITY[sdk=iphoneos*]" = "iPhone Developer";
 				COPY_PHASE_STRIP = YES;
 				ENABLE_NS_ASSERTIONS = NO;
 				ENABLE_STRICT_OBJC_MSGSEND = YES;
diff --git a/packages/react-native-editor/package.json b/packages/react-native-editor/package.json
index a84aba86afc54..7ad697fed7c4a 100644
--- a/packages/react-native-editor/package.json
+++ b/packages/react-native-editor/package.json
@@ -112,7 +112,7 @@
 		"test:e2e:build-app:android": "cd android && ./gradlew clean && ./gradlew assembleDebug",
 		"test:e2e:android:local": "npm run test:e2e:bundle:android && npm run test:e2e:build-app:android && TEST_RN_PLATFORM=android npm run device-tests:local",
 		"test:e2e:bundle:ios": "mkdir -p ios/build/GutenbergDemo/Build/Products/Release-iphonesimulator/GutenbergDemo.app && npm run rn-bundle -- --reset-cache --platform=ios --dev=false --minify false --entry-file=index.js --bundle-output=./ios/build/GutenbergDemo/Build/Products/Release-iphonesimulator/GutenbergDemo.app/main.jsbundle --assets-dest=./ios/build/GutenbergDemo/Build/Products/Release-iphonesimulator/GutenbergDemo.app",
-		"test:e2e:build-app:ios": "npm run preios && SKIP_BUNDLING=true xcodebuild -workspace ios/GutenbergDemo.xcworkspace -configuration Release -scheme GutenbergDemo -destination 'platform=iOS Simulator,name=iPhone 13' -derivedDataPath ios/build/GutenbergDemo",
+		"test:e2e:build-app:ios": "npm run preios && ./bin/build_e2e_ios_app",
 		"test:e2e:build-wda": "xcodebuild -project ../../node_modules/appium/node_modules/appium-webdriveragent/WebDriverAgent.xcodeproj -scheme WebDriverAgentRunner -destination 'platform=iOS Simulator,name=iPhone 13' -derivedDataPath ios/build/WDA",
 		"test:e2e:ios:local": "npm run test:e2e:bundle:ios && npm run test:e2e:build-app:ios && npm run test:e2e:build-wda && TEST_RN_PLATFORM=ios npm run device-tests:local",
 		"build:gutenberg": "cd gutenberg && npm ci && npm run build",