diff --git a/lib/experimental/interactivity-api/class-wp-directive-context.php b/lib/experimental/interactivity-api/class-wp-directive-context.php
index 3fc47b2604316..4276eddca20ac 100644
--- a/lib/experimental/interactivity-api/class-wp-directive-context.php
+++ b/lib/experimental/interactivity-api/class-wp-directive-context.php
@@ -65,9 +65,10 @@ public function get_context() {
 	 * @return void
 	 */
 	public function set_context( $context ) {
-		if ( $context ) {
-			array_push( $this->stack, array_replace_recursive( $this->get_context(), $context ) );
-		}
+		array_push(
+			$this->stack,
+			array_replace_recursive( $this->get_context(), $context )
+		);
 	}
 
 	/**
diff --git a/lib/experimental/interactivity-api/directives/wp-context.php b/lib/experimental/interactivity-api/directives/wp-context.php
index 5e3c5a140b2b0..bf3014c5772d7 100644
--- a/lib/experimental/interactivity-api/directives/wp-context.php
+++ b/lib/experimental/interactivity-api/directives/wp-context.php
@@ -25,8 +25,8 @@ function gutenberg_interactivity_process_wp_context( $tags, $context ) {
 
 	$new_context = json_decode( $value, true );
 	if ( null === $new_context ) {
-		// Invalid JSON defined in the directive.
-		return;
+		// If the JSON is not valid, we still add an empty array to the stack.
+		$new_context = array();
 	}
 
 	$context->set_context( $new_context );
diff --git a/phpunit/experimental/interactivity-api/directives/wp-context-test.php b/phpunit/experimental/interactivity-api/directives/wp-context-test.php
index 0f36f38ba837d..d3f44a5e4fd81 100644
--- a/phpunit/experimental/interactivity-api/directives/wp-context-test.php
+++ b/phpunit/experimental/interactivity-api/directives/wp-context-test.php
@@ -73,4 +73,55 @@ public function test_directive_doesnt_throw_on_malformed_context_objects() {
 			$context->get_context()
 		);
 	}
+
+	public function test_directive_keeps_working_after_malformed_context_objects() {
+		$context = new WP_Directive_Context();
+
+		$markup = '
+			<div data-wp-context=\'{ "my-key": "some-value" }\'>
+				<div data-wp-context=\'{ "wrong_json_object: }\'>
+				</div>
+			</div>
+		';
+		$tags   = new WP_HTML_Tag_Processor( $markup );
+
+		// Parent div.
+		$tags->next_tag( array( 'tag_closers' => 'visit' ) );
+		gutenberg_interactivity_process_wp_context( $tags, $context );
+
+		$this->assertSame(
+			array( 'my-key' => 'some-value' ),
+			$context->get_context()
+		);
+
+		// Children div.
+		$tags->next_tag( array( 'tag_closers' => 'visit' ) );
+		gutenberg_interactivity_process_wp_context( $tags, $context );
+
+		// Still the same context.
+		$this->assertSame(
+			array( 'my-key' => 'some-value' ),
+			$context->get_context()
+		);
+
+		// Closing children div.
+		$tags->next_tag( array( 'tag_closers' => 'visit' ) );
+		gutenberg_interactivity_process_wp_context( $tags, $context );
+
+		// Still the same context.
+		$this->assertSame(
+			array( 'my-key' => 'some-value' ),
+			$context->get_context()
+		);
+
+		// Closing parent div.
+		$tags->next_tag( array( 'tag_closers' => 'visit' ) );
+		gutenberg_interactivity_process_wp_context( $tags, $context );
+
+		// Now the context is empty.
+		$this->assertSame(
+			array(),
+			$context->get_context()
+		);
+	}
 }