diff --git a/packages/block-editor/src/components/block-card/index.js b/packages/block-editor/src/components/block-card/index.js
index 8196f7688d4b5..4d40fe07d5547 100644
--- a/packages/block-editor/src/components/block-card/index.js
+++ b/packages/block-editor/src/components/block-card/index.js
@@ -13,7 +13,7 @@ import {
 	__experimentalVStack as VStack,
 } from '@wordpress/components';
 import { chevronLeft, chevronRight } from '@wordpress/icons';
-import { __, isRTL } from '@wordpress/i18n';
+import { __, isRTL, sprintf } from '@wordpress/i18n';
 import { useSelect, useDispatch } from '@wordpress/data';
 
 /**
@@ -22,7 +22,7 @@ import { useSelect, useDispatch } from '@wordpress/data';
 import BlockIcon from '../block-icon';
 import { store as blockEditorStore } from '../../store';
 
-function BlockCard( { title, icon, description, blockType, className } ) {
+function BlockCard( { title, icon, description, blockType, className, name } ) {
 	if ( blockType ) {
 		deprecated( '`blockType` property in `BlockCard component`', {
 			since: '5.7',
@@ -65,7 +65,16 @@ function BlockCard( { title, icon, description, blockType, className } ) {
 			) }
 			<BlockIcon icon={ icon } showColors />
 			<VStack spacing={ 1 }>
-				<h2 className="block-editor-block-card__title">{ title }</h2>
+				<h2 className="block-editor-block-card__title">
+					{ name?.length
+						? sprintf(
+								// translators:  %1$s: Custom block name. %2$s: Block title.
+								__( '%1$s (%2$s)' ),
+								name,
+								title
+						  )
+						: title }
+				</h2>
 				{ description && (
 					<Text className="block-editor-block-card__description">
 						{ description }