diff --git a/alembic/versions/d169f2e66919_add_auth_header_and_timeout_to_creative_.py b/alembic/versions/d169f2e66919_add_auth_header_and_timeout_to_creative_.py
new file mode 100644
index 000000000..24320f682
--- /dev/null
+++ b/alembic/versions/d169f2e66919_add_auth_header_and_timeout_to_creative_.py
@@ -0,0 +1,34 @@
+"""add_auth_header_and_timeout_to_creative_agents
+
+Revision ID: d169f2e66919
+Revises: c34b078f4e8a
+Create Date: 2025-11-07 06:46:45.116343
+
+"""
+
+from collections.abc import Sequence
+
+import sqlalchemy as sa
+
+from alembic import op
+
+# revision identifiers, used by Alembic.
+revision: str = "d169f2e66919"
+down_revision: str | Sequence[str] | None = "c34b078f4e8a"
+branch_labels: str | Sequence[str] | None = None
+depends_on: str | Sequence[str] | None = None
+
+
+def upgrade() -> None:
+    """Upgrade schema: Add auth_header and timeout columns to creative_agents table."""
+    # Add auth_header column (nullable, matching SignalsAgent)
+    op.add_column("creative_agents", sa.Column("auth_header", sa.String(length=100), nullable=True))
+
+    # Add timeout column (not nullable, with default value)
+    op.add_column("creative_agents", sa.Column("timeout", sa.Integer(), nullable=False, server_default="30"))
+
+
+def downgrade() -> None:
+    """Downgrade schema: Remove auth_header and timeout columns from creative_agents table."""
+    op.drop_column("creative_agents", "timeout")
+    op.drop_column("creative_agents", "auth_header")
diff --git a/src/core/creative_agent_registry.py b/src/core/creative_agent_registry.py
index 5928abe38..8f3afd370 100644
--- a/src/core/creative_agent_registry.py
+++ b/src/core/creative_agent_registry.py
@@ -31,6 +31,7 @@ class CreativeAgent:
     enabled: bool = True
     priority: int = 1  # Lower = higher priority in search results
     auth: dict[str, Any] | None = None  # Optional auth config for private agents
+    timeout: int = 30  # Request timeout in seconds
 
 
 @dataclass
@@ -108,6 +109,9 @@ def _get_tenant_agents(self, tenant_id: str | None) -> list[CreativeAgent]:
                         "type": db_agent.auth_type,
                         "credentials": db_agent.auth_credentials,
                     }
+                    # Add auth_header if present (e.g., "Authorization", "x-api-key")
+                    if db_agent.auth_header:
+                        auth["header"] = db_agent.auth_header
 
                 agents.append(
                     CreativeAgent(
@@ -116,6 +120,7 @@ def _get_tenant_agents(self, tenant_id: str | None) -> list[CreativeAgent]:
                         enabled=db_agent.enabled,
                         priority=db_agent.priority,
                         auth=auth,
+                        timeout=db_agent.timeout,
                     )
                 )
 
@@ -160,7 +165,7 @@ async def _fetch_formats_from_agent(
             async with create_mcp_client(
                 agent_url=agent.agent_url,
                 auth=agent.auth,
-                timeout=30,
+                timeout=agent.timeout,
                 max_retries=3,
             ) as client:
                 # Build parameters for list_creative_formats
diff --git a/src/core/database/models.py b/src/core/database/models.py
index df25902dd..334c72478 100644
--- a/src/core/database/models.py
+++ b/src/core/database/models.py
@@ -717,7 +717,9 @@ class CreativeAgent(Base):
     enabled: Mapped[bool] = mapped_column(Boolean, nullable=False, default=True)
     priority: Mapped[int] = mapped_column(Integer, nullable=False, default=10)
     auth_type: Mapped[str | None] = mapped_column(String(50), nullable=True)
+    auth_header: Mapped[str | None] = mapped_column(String(100), nullable=True)
     auth_credentials: Mapped[str | None] = mapped_column(Text, nullable=True)
+    timeout: Mapped[int] = mapped_column(Integer, nullable=False, default=30)
     created_at: Mapped[DateTime] = mapped_column(DateTime, server_default=func.now())
     updated_at: Mapped[DateTime] = mapped_column(DateTime, server_default=func.now(), onupdate=func.now())