diff --git a/scripts/aem.js b/scripts/aem.js
index 669a1a7734..cc7e33d1fd 100644
--- a/scripts/aem.js
+++ b/scripts/aem.js
@@ -18,7 +18,10 @@ function sampleRUM(checkpoint, data) {
     window.hlx = window.hlx || {};
     sampleRUM.enhance = () => {};
     if (!window.hlx.rum) {
-      const weight = new URLSearchParams(window.location.search).get('rum') === 'on' ? 1 : 100;
+      const weight = (window.SAMPLE_PAGEVIEWS_AT_RATE === 'high' && 10)
+        || (window.SAMPLE_PAGEVIEWS_AT_RATE === 'low' && 1000)
+        || (new URLSearchParams(window.location.search).get('rum') === 'on' && 1)
+        || 100;
       const id = Math.random().toString(36).slice(-4);
       const isSelected = Math.random() * weight < 1;
       // eslint-disable-next-line object-curly-newline, max-len