diff --git a/src/commands/app/build.js b/src/commands/app/build.js
index a5e67657..27d49f3e 100644
--- a/src/commands/app/build.js
+++ b/src/commands/app/build.js
@@ -114,7 +114,7 @@ class Build extends BaseCommand {
             const bundleOptions = {
               shouldDisableCache: true,
               shouldContentHash: flags['content-hash'],
-              shouldOptimize: false,
+              shouldOptimize: flags['web-optimize'],
               logLevel: flags.verbose ? 'verbose' : 'warn'
             }
             const bundler = await bundle(entryFile, config.web.distProd, bundleOptions, onProgress)
@@ -180,6 +180,10 @@ Build.flags = {
     default: true,
     allowNo: true
   }),
+  'web-optimize': flags.boolean({
+    description: '[default: false] Enable optimization (minification) of js/css/html',
+    default: false
+  }),
   extension: flags.string({
     description: 'Build only a specific extension point, the flags can be specified multiple times',
     exclusive: ['action'],
diff --git a/src/commands/app/deploy.js b/src/commands/app/deploy.js
index f5c4cd62..da4cbb92 100644
--- a/src/commands/app/deploy.js
+++ b/src/commands/app/deploy.js
@@ -296,6 +296,10 @@ Deploy.flags = {
     description: 'Force publish extension(s) to Exchange, delete previously published extension points',
     default: false,
     exclusive: ['action', 'publish'] // no-publish is excluded
+  }),
+  'web-optimize': flags.boolean({
+    description: '[default: false] Enable optimization (minification) of web js/css/html',
+    default: false
   })
 }