diff --git a/libs/blocks/modal/modal.js b/libs/blocks/modal/modal.js
index d8c34964d55..c8e891665c8 100644
--- a/libs/blocks/modal/modal.js
+++ b/libs/blocks/modal/modal.js
@@ -176,14 +176,45 @@ export async function getModal(details, custom) {
   return dialog;
 }
 
+export function getHashParams(hashStr) {
+  if (!hashStr) return {};
+  return hashStr.split(':').reduce((params, part) => {
+    if (part.startsWith('#')) {
+      params.hash = part;
+    } else {
+      const [key, val] = part.split('=');
+      if (key === 'delay' && parseInt(val, 10) > 0) {
+        params.delay = parseInt(val, 10) * 1000;
+      }
+    }
+    return params;
+  }, {});
+}
+
+export function delayedModal(el) {
+  const { hash, delay } = getHashParams(el?.dataset.modalHash);
+  if (!delay || !hash) return false;
+  el.classList.add('hide-block');
+  const modalOpenEvent = new Event(`${hash}:modalOpen`);
+  const pagesModalWasShownOn = window.sessionStorage.getItem(`shown:${hash}`);
+  el.dataset.modalHash = hash;
+  el.href = hash;
+  if (!pagesModalWasShownOn?.includes(window.location.pathname)) {
+    setTimeout(() => {
+      window.location.replace(hash);
+      sendAnalytics(modalOpenEvent);
+      window.sessionStorage.setItem(`shown:${hash}`, `${pagesModalWasShownOn || ''} ${window.location.pathname}`);
+    }, delay);
+  }
+  return true;
+}
+
 // Deep link-based
 export default function init(el) {
   const { modalHash } = el.dataset;
-  if (window.location.hash === modalHash && !document.querySelector(`div.dialog-modal${modalHash}`)) {
-    const details = findDetails(window.location.hash, el);
-    if (details) return getModal(details);
-  }
-  return null;
+  if (window.location.hash !== modalHash || document.querySelector(`div.dialog-modal${modalHash}`) || delayedModal(el)) return null;
+  const details = findDetails(window.location.hash, el);
+  return details ? getModal(details) : null;
 }
 
 // Click-based modal
diff --git a/test/blocks/modals/modals.test.js b/test/blocks/modals/modals.test.js
index 9a825b29535..daf6ddc9505 100644
--- a/test/blocks/modals/modals.test.js
+++ b/test/blocks/modals/modals.test.js
@@ -1,11 +1,26 @@
 import { readFile, sendKeys } from '@web/test-runner-commands';
 import { expect } from '@esm-bundle/chai';
+import sinon from 'sinon';
 import { delay, waitForElement, waitForRemoval } from '../../helpers/waitfor.js';
-import init, { getModal } from '../../../libs/blocks/modal/modal.js';
 
 document.body.innerHTML = await readFile({ path: './mocks/body.html' });
+const {
+  default: init,
+  getModal,
+  getHashParams,
+  delayedModal,
+} = await import('../../../libs/blocks/modal/modal.js');
 
 describe('Modals', () => {
+  beforeEach(() => {
+    // eslint-disable-next-line no-underscore-dangle
+    window._satellite = { track: sinon.spy() };
+  });
+
+  afterEach(() => {
+    sinon.restore();
+  });
+
   it('Doesnt load modals on page load with no hash', async () => {
     window.location.hash = '';
     const modal = document.querySelector('.dialog-modal');
@@ -169,4 +184,43 @@ describe('Modals', () => {
     // Test passing, means there was no error thrown
     await hashChangeTriggered;
   });
+
+  it('validates and returns proper hash parameters', () => {
+    expect(getHashParams()).to.deep.equal({});
+    expect(getHashParams('#delayed-modal:delay=0')).to.deep.equal({ hash: '#delayed-modal' });
+    expect(getHashParams('#delayed-modal:delay=1')).to.deep.equal({
+      delay: 1000,
+      hash: '#delayed-modal',
+    });
+  });
+
+  it('shows the modal with a delay, and remembers it was shown on this page', async () => {
+    window.sessionStorage.removeItem('shown:#delayed-modal');
+    const el = document.createElement('a');
+    el.setAttribute('data-modal-hash', '#delayed-modal:delay=1');
+    expect(delayedModal(el)).to.be.true;
+    await delay(1000);
+    expect(el.classList.contains('hide-block')).to.be.true;
+    const modal = waitForElement('#delayed-modal');
+    expect(modal).to.be.not.null;
+    expect(window.sessionStorage.getItem('shown:#delayed-modal').includes(window.location.pathname)).to.be.true;
+    // eslint-disable-next-line no-underscore-dangle
+    expect(window._satellite.track.called).to.be.true;
+    window.sessionStorage.removeItem('shown:#delayed-modal');
+    el.remove();
+  });
+
+  it('does not show the modal if it was shown on this page', async () => {
+    const el = document.createElement('a');
+    el.setAttribute('data-modal-hash', '#dm:delay=1');
+    window.sessionStorage.setItem('shown:#dm', window.location.pathname);
+    expect(delayedModal(el)).to.be.true;
+    await delay(1000);
+    // eslint-disable-next-line no-underscore-dangle
+    expect(window._satellite.track.called).to.be.false;
+    const modal = document.querySelector('#dm');
+    expect(modal).to.not.exist;
+    window.sessionStorage.removeItem('shown:#dm');
+    el.remove();
+  });
 });
diff --git a/test/features/personalization/mocks/manifestInsertContentAfter.json b/test/features/personalization/mocks/manifestInsertContentAfter.json
index 9c5b58f53bf..046afae7cfa 100644
--- a/test/features/personalization/mocks/manifestInsertContentAfter.json
+++ b/test/features/personalization/mocks/manifestInsertContentAfter.json
@@ -12,6 +12,16 @@
       "firefox": "",
       "android": "",
       "ios": ""
+    },
+    {
+      "action": "insertContentAfter",
+      "selector": "main > div",
+      "page filter (optional)": "",
+      "param-newoffer=123": "",
+      "chrome": "/fragments/insertafter#delayed-modal:delay=1",
+      "firefox": "",
+      "android": "",
+      "ios": ""
     }
   ],
   ":type": "sheet"
diff --git a/test/features/personalization/personalization.test.js b/test/features/personalization/personalization.test.js
index fad53db87f0..bd893e9bcbe 100644
--- a/test/features/personalization/personalization.test.js
+++ b/test/features/personalization/personalization.test.js
@@ -68,8 +68,11 @@ describe('Functional Test', () => {
 
     const fragment = document.querySelector('a[href="/fragments/insertafter"]');
     expect(fragment).to.not.be.null;
-
     expect(fragment.parentElement.previousElementSibling.className).to.equal('marquee');
+
+    const delayedModalFragment = document.querySelector('a[href="/fragments/insertafter#delayed-modal:delay=1"]');
+    expect(delayedModalFragment).to.not.be.null;
+    delayedModalFragment.remove();
   });
 
   it('insertContentBefore should add fragment before target element', async () => {