diff --git a/libs/features/personalization/personalization.js b/libs/features/personalization/personalization.js
index 38f38c4195..66d5936c15 100644
--- a/libs/features/personalization/personalization.js
+++ b/libs/features/personalization/personalization.js
@@ -545,10 +545,12 @@ export function parseManifestVariants(data, manifestPath, manifestOverrideName)
 function parsePlaceholders(placeholders, config, selectedVariantName = '') {
   if (!placeholders?.length || selectedVariantName === 'default') return config;
   const valueNames = [
-    'value',
     selectedVariantName.toLowerCase(),
+    config.locale.region.toLowerCase(),
     config.locale.ietf.toLowerCase(),
     ...config.locale.ietf.toLowerCase().split('-'),
+    'value',
+    'other',
   ];
   const [val] = Object.entries(placeholders[0])
     .find(([key]) => valueNames.includes(key.toLowerCase()));
diff --git a/libs/features/personalization/preview.js b/libs/features/personalization/preview.js
index df2d7944fc..d98050622b 100644
--- a/libs/features/personalization/preview.js
+++ b/libs/features/personalization/preview.js
@@ -228,6 +228,7 @@ function createPreviewPill(manifests) {
           <div class="mep-manifest-page-info-title">Page Info:</div>
           <div>Target integration feature is ${targetOnText}</div>
           <div>Personalization feature is ${personalizationOnText}</div>
+          <div>Page's Region is ${config.locale.region}</div>
           <div>Page's Locale is ${config.locale.ietf}</div>
         </div>
       </div>