diff --git a/packages/instantsearch.js/src/lib/InstantSearch.ts b/packages/instantsearch.js/src/lib/InstantSearch.ts
index 60892a4b57..052c802563 100644
--- a/packages/instantsearch.js/src/lib/InstantSearch.ts
+++ b/packages/instantsearch.js/src/lib/InstantSearch.ts
@@ -20,7 +20,10 @@ import {
 } from './utils';
 import version from './version';
 
-import type { InsightsEvent } from '../middlewares/createInsightsMiddleware';
+import type {
+  InsightsEvent,
+  InsightsProps,
+} from '../middlewares/createInsightsMiddleware';
 import type { RouterProps } from '../middlewares/createRouterMiddleware';
 import type {
   InsightsClient as AlgoliaInsightsClient,
@@ -145,7 +148,7 @@ export type InstantSearchOptions<
    *
    * @default true
    */
-  insights?: boolean;
+  insights?: InsightsProps | boolean;
 
   /**
    * the instance of search-insights to use for sending insights events inside
@@ -325,7 +328,9 @@ See ${createDocumentationLink({
     // This is the default middleware,
     // any user-provided middleware will be added later and override this one.
     if (insights) {
-      this.use(createInsightsMiddleware({ $$internal: true }));
+      const insightsOptions = typeof insights === 'boolean' ? {} : insights;
+      insightsOptions.$$internal = true;
+      this.use(createInsightsMiddleware(insightsOptions));
     }
 
     if (isMetadataEnabled()) {
diff --git a/packages/instantsearch.js/src/lib/__tests__/InstantSearch-test.tsx b/packages/instantsearch.js/src/lib/__tests__/InstantSearch-test.tsx
index 726e3963b7..d8ad7f9f27 100644
--- a/packages/instantsearch.js/src/lib/__tests__/InstantSearch-test.tsx
+++ b/packages/instantsearch.js/src/lib/__tests__/InstantSearch-test.tsx
@@ -14,6 +14,7 @@ import { h, render, createRef } from 'preact';
 
 import { createRenderOptions, createWidget } from '../../../test/createWidget';
 import { connectSearchBox, connectPagination } from '../../connectors';
+import { createInsightsMiddleware } from '../../middlewares';
 import { index } from '../../widgets';
 import InstantSearch from '../InstantSearch';
 import { noop, warning } from '../utils';
@@ -427,6 +428,148 @@ See https://www.algolia.com/doc/api-reference/widgets/configure/js/`);
     expect(search.helper!.lastResults).not.toBe(null);
   });
 
+  describe('insights middleware', () => {
+    test('adds insights middleware by default', () => {
+      const search = new InstantSearch({
+        searchClient: createSearchClient(),
+        indexName: 'test',
+      });
+
+      expect(
+        search.middleware.map(({ instance: { $$type, $$internal } }) => ({
+          $$type,
+          $$internal,
+        }))
+      ).toEqual([
+        {
+          $$type: 'ais.insights',
+          $$internal: true,
+        },
+      ]);
+    });
+
+    test('insights: true still adds only one middleware', () => {
+      const search = new InstantSearch({
+        searchClient: createSearchClient(),
+        indexName: 'test',
+        insights: true,
+      });
+
+      expect(
+        search.middleware.map(({ instance: { $$type, $$internal } }) => ({
+          $$type,
+          $$internal,
+        }))
+      ).toEqual([
+        {
+          $$type: 'ais.insights',
+          $$internal: true,
+        },
+      ]);
+    });
+
+    test('insights: options still creates one middleware only', () => {
+      const search = new InstantSearch({
+        searchClient: createSearchClient(),
+        indexName: 'test',
+        insights: {
+          insightsInitParams: {
+            useCookie: false,
+          },
+        },
+      });
+
+      expect(
+        search.middleware.map(({ instance: { $$type, $$internal } }) => ({
+          $$type,
+          $$internal,
+        }))
+      ).toEqual([
+        {
+          $$type: 'ais.insights',
+          $$internal: true,
+        },
+      ]);
+    });
+
+    test('insights: options passes options to middleware', () => {
+      const insightsClient = jest.fn();
+      const search = new InstantSearch({
+        searchClient: createSearchClient(),
+        indexName: 'test',
+        insights: {
+          insightsClient,
+        },
+      });
+      search.start();
+
+      expect(
+        search.middleware.map(({ instance: { $$type, $$internal } }) => ({
+          $$type,
+          $$internal,
+        }))
+      ).toEqual([
+        {
+          $$type: 'ais.insights',
+          $$internal: true,
+        },
+      ]);
+
+      // it's called a couple times setting up the middleware
+      expect(insightsClient).toHaveBeenCalled();
+      insightsClient.mockClear();
+
+      search.sendEventToInsights({
+        insightsMethod: 'clickedObjectIDsAfterSearch',
+        payload: { eventName: 'Add to cart' },
+        eventType: 'click',
+        widgetType: 'ais.hits',
+      });
+
+      expect(insightsClient).toHaveBeenCalledTimes(1);
+      expect(insightsClient).toHaveBeenCalledWith(
+        'clickedObjectIDsAfterSearch',
+        { eventName: 'Add to cart' }
+      );
+    });
+
+    test('insights: false disables default insights', () => {
+      const search = new InstantSearch({
+        searchClient: createSearchClient(),
+        indexName: 'test',
+        insights: false,
+      });
+
+      expect(
+        search.middleware.map(({ instance: { $$type, $$internal } }) => ({
+          $$type,
+          $$internal,
+        }))
+      ).toEqual([]);
+    });
+
+    test("users' middleware overrides the builtin one", () => {
+      const search = new InstantSearch({
+        searchClient: createSearchClient(),
+        indexName: 'test',
+      });
+
+      search.use(createInsightsMiddleware({}));
+
+      expect(
+        search.middleware.map(({ instance: { $$type, $$internal } }) => ({
+          $$type,
+          $$internal,
+        }))
+      ).toEqual([
+        {
+          $$type: 'ais.insights',
+          $$internal: false,
+        },
+      ]);
+    });
+  });
+
   describe('metadata middleware', () => {
     const defaultUserAgent =
       'Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/14.1 Safari/605.1.15';
diff --git a/packages/instantsearch.js/src/middlewares/createInsightsMiddleware.ts b/packages/instantsearch.js/src/middlewares/createInsightsMiddleware.ts
index 542768bf5f..53c2b869e6 100644
--- a/packages/instantsearch.js/src/middlewares/createInsightsMiddleware.ts
+++ b/packages/instantsearch.js/src/middlewares/createInsightsMiddleware.ts
@@ -27,11 +27,10 @@ export type InsightsEvent = {
   attribute?: string;
 };
 
+type ProvidedInsightsClient = InsightsClient | null | undefined;
+
 export type InsightsProps<
-  TInsightsClient extends InsightsClient | null | undefined =
-    | InsightsClient
-    | null
-    | undefined
+  TInsightsClient extends ProvidedInsightsClient = ProvidedInsightsClient
 > = {
   insightsClient?: TInsightsClient;
   insightsInitParams?: {
@@ -53,7 +52,7 @@ const ALGOLIA_INSIGHTS_SRC =
 export type CreateInsightsMiddleware = typeof createInsightsMiddleware;
 
 export function createInsightsMiddleware<
-  TInsightsClient extends null | InsightsClient
+  TInsightsClient extends ProvidedInsightsClient
 >(props: InsightsProps<TInsightsClient> = {}): InternalMiddleware {
   const {
     insightsClient: _insightsClient,