diff --git a/CHANGELOG.md b/CHANGELOG.md
index a58b0db50b..b188b2caa7 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,6 +1,7 @@
 # Unreleased
 
-* Add an optional `canonical` meta tag.
+* Add an optional `canonical` meta tag (PR #302)
+* Iterate branding model (PR #300)
 
 # 7.2.0
 
diff --git a/app/views/govuk_publishing_components/components/_document_list.html.erb b/app/views/govuk_publishing_components/components/_document_list.html.erb
index 5cf3d79017..b446f92208 100644
--- a/app/views/govuk_publishing_components/components/_document_list.html.erb
+++ b/app/views/govuk_publishing_components/components/_document_list.html.erb
@@ -4,10 +4,10 @@
   margin_bottom_class = " gem-c-document-list--bottom-margin" if local_assigns[:margin_bottom]
 
   brand ||= false
-  brand_helper = GovukPublishingComponents::Presenters::BrandHelper.new(brand)
+  brand_helper = GovukPublishingComponents::AppHelpers::BrandHelper.new(brand)
 %>
 <% if items.any? %>
-  <ol class="gem-c-document-list<%= margin_bottom_class %><%= margin_top_class %> <%= brand_helper.get_brand %>">
+  <ol class="gem-c-document-list<%= margin_bottom_class %><%= margin_top_class %> <%= brand_helper.brand_class %>">
     <% items.each do |item| %>
       <li class="gem-c-document-list__item">
         <h3 class="gem-c-document-list__item-title">
@@ -16,7 +16,7 @@
               item[:link][:text],
               item[:link][:path],
               data: item[:link][:data_attributes],
-              class: brand_helper.get_brand_element("color")
+              class: brand_helper.color_class
             )
           %>
         </h3>
diff --git a/docs/component_branding.md b/docs/component_branding.md
index 94ba7bc6c1..a6cf7f7b9e 100644
--- a/docs/component_branding.md
+++ b/docs/component_branding.md
@@ -16,12 +16,12 @@ To add colours to a component, modify the component to follow the example below.
   brand_helper = GovukPublishingComponents::Presenters::BrandHelper.new(brand)
 %>
 
-<div class="gem-c-component <%= brand_helper.get_brand %>">
-  <div class="gem-c-component__title <%= brand_helper.get_brand_element("border-color") %>">
+<div class="gem-c-component <%= brand_helper.brand_class %>">
+  <div class="gem-c-component__title <%= brand_helper.brand_border_color %>">
     Example element that requires a coloured border
   </div>
 
-  <a href="#" class="<%= brand_helper.get_brand_element("color") %>">
+  <a href="#" class="<%= brand_helper.brand_color %>">
     Example element that requires coloured text
   </a>
 </div>
diff --git a/lib/govuk_publishing_components.rb b/lib/govuk_publishing_components.rb
index ac0185bc1b..0282d537cb 100644
--- a/lib/govuk_publishing_components.rb
+++ b/lib/govuk_publishing_components.rb
@@ -1,6 +1,5 @@
 require "govuk_publishing_components/config"
 require "govuk_publishing_components/engine"
-require "govuk_publishing_components/presenters/brand_helper"
 require "govuk_publishing_components/presenters/contextual_navigation"
 require "govuk_publishing_components/presenters/related_navigation_helper"
 require "govuk_publishing_components/presenters/step_by_step_nav_helper"
@@ -15,6 +14,7 @@
 require "govuk_publishing_components/presenters/content_item"
 
 require "govuk_publishing_components/app_helpers/taxon_breadcrumbs"
+require "govuk_publishing_components/app_helpers/brand_helper"
 
 module GovukPublishingComponents
 end
diff --git a/lib/govuk_publishing_components/app_helpers/brand_helper.rb b/lib/govuk_publishing_components/app_helpers/brand_helper.rb
new file mode 100644
index 0000000000..30132234df
--- /dev/null
+++ b/lib/govuk_publishing_components/app_helpers/brand_helper.rb
@@ -0,0 +1,25 @@
+module GovukPublishingComponents
+  module AppHelpers
+    class BrandHelper
+      def initialize(brand)
+        @brand = brand if brand
+      end
+
+      # Apply government organisation branding to individual components, specifically
+      # link colour and border colour
+      # see https://github.com/alphagov/govuk_publishing_components/blob/master/docs/component_branding.md
+
+      def brand_class
+        "brand--#{@brand}" if @brand
+      end
+
+      def border_color_class
+        "brand__border-color" if @brand
+      end
+
+      def color_class
+        "brand__color" if @brand
+      end
+    end
+  end
+end
diff --git a/lib/govuk_publishing_components/presenters/brand_helper.rb b/lib/govuk_publishing_components/presenters/brand_helper.rb
deleted file mode 100644
index 479e335883..0000000000
--- a/lib/govuk_publishing_components/presenters/brand_helper.rb
+++ /dev/null
@@ -1,17 +0,0 @@
-module GovukPublishingComponents
-  module Presenters
-    class BrandHelper
-      def initialize(brand)
-        @brand = brand if brand
-      end
-
-      def get_brand
-        "brand--#{@brand}" if @brand
-      end
-
-      def get_brand_element(attribute)
-        "brand__#{attribute}" if @brand
-      end
-    end
-  end
-end
diff --git a/spec/components/document_list_spec.rb b/spec/components/document_list_spec.rb
index e4b85e96c9..86b9b8fe8a 100644
--- a/spec/components/document_list_spec.rb
+++ b/spec/components/document_list_spec.rb
@@ -131,4 +131,25 @@ def component_name
     assert_select "#{li} a[data-track-label='/link2']", text: "Link 2"
     assert_select "#{li} a[data-track-options='{\"dimension28\":\"2\",\"dimension29\":\"Link 2\"}']", text: "Link 2"
   end
+
+  it "adds branding correctly" do
+    render_component(
+      brand: 'attorney-generals-office',
+      items: [
+        {
+          link: {
+            text: "School behaviour and attendance: parental responsibility measures",
+            path: "/government/publications/parental-responsibility-measures-for-behaviour-and-attendance",
+          },
+          metadata: {
+            public_updated_at: Time.zone.parse("2017-01-05 14:50:33 +0000"),
+            document_type: "Statutory guidance"
+          }
+        }
+      ]
+    )
+
+    assert_select '.gem-c-document-list.brand--attorney-generals-office'
+    assert_select '.gem-c-document-list .gem-c-document-list__item-title .brand__color'
+  end
 end
diff --git a/spec/lib/app_helpers/brand_helper_spec.rb b/spec/lib/app_helpers/brand_helper_spec.rb
new file mode 100644
index 0000000000..c64636c9d9
--- /dev/null
+++ b/spec/lib/app_helpers/brand_helper_spec.rb
@@ -0,0 +1,21 @@
+require 'spec_helper'
+
+RSpec.describe GovukPublishingComponents::AppHelpers::BrandHelper do
+  describe "Brand helper" do
+    it "returns nothing if no brand is specified" do
+      brand = GovukPublishingComponents::AppHelpers::BrandHelper.new(nil)
+
+      expect(brand.brand_class).to eql(nil)
+      expect(brand.border_color_class).to eql(nil)
+      expect(brand.color_class).to eql(nil)
+    end
+
+    it "returns the expected brand" do
+      brand = GovukPublishingComponents::AppHelpers::BrandHelper.new('attorney-generals-office')
+
+      expect(brand.brand_class).to eql('brand--attorney-generals-office')
+      expect(brand.border_color_class).to eql('brand__border-color')
+      expect(brand.color_class).to eql('brand__color')
+    end
+  end
+end