diff --git a/src/common/retryer.js b/src/common/retryer.js
index 2a441f15a0dd0..74f9a0fd3de2c 100644
--- a/src/common/retryer.js
+++ b/src/common/retryer.js
@@ -26,7 +26,10 @@ const retryer = async (fetcher, variables, retries = 0) => {
     throw new CustomError("No GitHub API tokens found", CustomError.NO_TOKENS);
   }
   if (retries > RETRIES) {
-    throw new CustomError("Maximum retries exceeded", CustomError.MAX_RETRY);
+    throw new CustomError(
+      "Downtime due to GitHub API rate limiting",
+      CustomError.MAX_RETRY,
+    );
   }
   try {
     // try to fetch with the first token since RETRIES is 0 index i'm adding +1
diff --git a/src/common/utils.js b/src/common/utils.js
index 0bf2d05fa06f6..871c49377df9d 100644
--- a/src/common/utils.js
+++ b/src/common/utils.js
@@ -381,7 +381,8 @@ const CONSTANTS = {
 };
 
 const SECONDARY_ERROR_MESSAGES = {
-  MAX_RETRY: "Downtime due to GitHub API rate limiting",
+  MAX_RETRY:
+    "You can deploy own instance or wait until public will be no longer limited",
   NO_TOKENS:
     "Please add an env variable called PAT_1 with your GitHub API token in vercel",
   USER_NOT_FOUND: "Make sure the provided username is not an organization",
diff --git a/tests/retryer.test.js b/tests/retryer.test.js
index 2229bbb2f565e..257a70d1ba40e 100644
--- a/tests/retryer.test.js
+++ b/tests/retryer.test.js
@@ -40,12 +40,12 @@ describe("Test Retryer", () => {
     expect(res).toStrictEqual({ data: "ok" });
   });
 
-  it("retryer should throw error if maximum retries reached", async () => {
+  it("retryer should throw specific error if maximum retries reached", async () => {
     try {
       await retryer(fetcherFail, {});
     } catch (err) {
       expect(fetcherFail).toBeCalledTimes(8);
-      expect(err.message).toBe("Maximum retries exceeded");
+      expect(err.message).toBe("Downtime due to GitHub API rate limiting");
     }
   });
 });