diff --git a/airflow/config_templates/config.yml b/airflow/config_templates/config.yml
index 545977bd53422..2fc72cbb2d9f1 100644
--- a/airflow/config_templates/config.yml
+++ b/airflow/config_templates/config.yml
@@ -1775,7 +1775,7 @@ webserver:
     analytics_tool:
       description: |
         Send anonymous user activity to your analytics tool
-        choose from google_analytics, segment, or metarouter
+        choose from google_analytics, segment, metarouter, or matomo
       version_added: ~
       type: string
       example: ~
@@ -1787,6 +1787,13 @@ webserver:
       type: string
       example: ~
       default: ~
+    analytics_url:
+      description: |
+        Your instances url, only applicable to Matomo.
+      version_added: 2.9.0
+      type: string
+      example: https://your.matomo.instance.com/
+      default: ~
     show_recent_stats_for_completed_runs:
       description: |
         'Recent Tasks' stats will show for old DagRuns if set
diff --git a/airflow/configuration.py b/airflow/configuration.py
index 9d4bca54feb67..a47b35f0505c5 100644
--- a/airflow/configuration.py
+++ b/airflow/configuration.py
@@ -471,7 +471,7 @@ def inversed_deprecated_sections(self):
         ("logging", "fab_logging_level"): _available_logging_levels,
         # celery_logging_level can be empty, which uses logging_level as fallback
         ("logging", "celery_logging_level"): [*_available_logging_levels, ""],
-        ("webserver", "analytical_tool"): ["google_analytics", "metarouter", "segment", ""],
+        ("webserver", "analytical_tool"): ["google_analytics", "metarouter", "segment", "matomo", ""],
     }
 
     upgraded_values: dict[tuple[str, str], str]
diff --git a/airflow/www/extensions/init_jinja_globals.py b/airflow/www/extensions/init_jinja_globals.py
index 8e431af2efc4d..e13a46be7ba68 100644
--- a/airflow/www/extensions/init_jinja_globals.py
+++ b/airflow/www/extensions/init_jinja_globals.py
@@ -90,6 +90,7 @@ def prepare_jinja_globals():
                 {
                     "analytics_tool": conf.get("webserver", "ANALYTICS_TOOL"),
                     "analytics_id": conf.get("webserver", "ANALYTICS_ID"),
+                    "analytics_url": conf.get("webserver", "ANALYTICS_URL"),
                 }
             )
 
diff --git a/airflow/www/templates/analytics/matomo.html b/airflow/www/templates/analytics/matomo.html
new file mode 100644
index 0000000000000..d45154e2162f7
--- /dev/null
+++ b/airflow/www/templates/analytics/matomo.html
@@ -0,0 +1,34 @@
+{#
+ Licensed to the Apache Software Foundation (ASF) under one
+ or more contributor license agreements.  See the NOTICE file
+ distributed with this work for additional information
+ regarding copyright ownership.  The ASF licenses this file
+ to you under the Apache License, Version 2.0 (the
+ "License"); you may not use this file except in compliance
+ with the License.  You may obtain a copy of the License at
+
+   http://www.apache.org/licenses/LICENSE-2.0
+
+ Unless required by applicable law or agreed to in writing,
+ software distributed under the License is distributed on an
+ "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+ KIND, either express or implied.  See the License for the
+ specific language governing permissions and limitations
+ under the License.
+#}
+
+<!-- Matomo -->
+<script>
+  var _paq = window._paq = window._paq || [];
+  /* tracker methods like "setCustomDimension" should be called before "trackPageView" */
+  _paq.push(['trackPageView']);
+  _paq.push(['enableLinkTracking']);
+  (function() {
+    var u="{{ analytics_url }}";
+    _paq.push(['setTrackerUrl', u+'matomo.php']);
+    _paq.push(['setSiteId', '{{ analytics_id }}']);
+    var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
+    g.async=true; g.src=u+'matomo.js'; s.parentNode.insertBefore(g,s);
+  })();
+</script>
+<!-- End Matomo Code -->
diff --git a/docs/apache-airflow/administration-and-deployment/logging-monitoring/tracking-user-activity.rst b/docs/apache-airflow/administration-and-deployment/logging-monitoring/tracking-user-activity.rst
index 6401ea72195e0..5437440cf5d5d 100644
--- a/docs/apache-airflow/administration-and-deployment/logging-monitoring/tracking-user-activity.rst
+++ b/docs/apache-airflow/administration-and-deployment/logging-monitoring/tracking-user-activity.rst
@@ -22,14 +22,15 @@ You can configure Airflow to route anonymous data to
 `Google Analytics <https://analytics.google.com/>`_,
 `Segment <https://segment.com/>`_, or `Metarouter <https://www.metarouter.io/>`_.
 
-Edit ``airflow.cfg`` and set the ``webserver`` block to have an ``analytics_tool`` and ``analytics_id``:
+Edit ``airflow.cfg`` and set the ``webserver`` block to have an ``analytics_tool`` and ``analytics_id`` and ``analytics_url`` if you're using ``matomo``:
 
 .. code-block:: ini
 
   [webserver]
   # Send anonymous user activity to Google Analytics, Segment, or Metarouter
-  analytics_tool = google_analytics # valid options: google_analytics, segment, metarouter
+  analytics_tool = google_analytics # valid options: google_analytics, segment, metarouter, matomo
   analytics_id = XXXXXXXXXXX
+  analytics_url = https://your-matomo-instance.example.com # only required for Matomo
 
 .. note:: You can see view injected tracker html within Airflow's source code at
   ``airflow/www/templates/airflow/main.html``. The related global
diff --git a/docs/spelling_wordlist.txt b/docs/spelling_wordlist.txt
index e1f605d9f2c76..8a20bfc9608a0 100644
--- a/docs/spelling_wordlist.txt
+++ b/docs/spelling_wordlist.txt
@@ -982,6 +982,8 @@ MarketingTeam
 MarkupSafe
 Masternode
 masterType
+Matomo
+matomo
 Maxime
 mb
 md