diff --git a/providers/common/sql/src/airflow/providers/common/sql/hooks/sql.py b/providers/common/sql/src/airflow/providers/common/sql/hooks/sql.py
index 5eb1e1420b51a..8f0c46d52a228 100644
--- a/providers/common/sql/src/airflow/providers/common/sql/hooks/sql.py
+++ b/providers/common/sql/src/airflow/providers/common/sql/hooks/sql.py
@@ -890,7 +890,14 @@ def insert_rows(
                         )
                         sql = self._generate_insert_sql(table, values[0], target_fields, replace, **kwargs)
                         self.log.debug("Generated sql: %s", sql)
-                        cur.executemany(sql, values)
+
+                        try:
+                            cur.executemany(sql, values)
+                        except Exception as e:
+                            self.log.error("Generated sql: %s", sql)
+                            self.log.error("Parameters: %s", values)
+                            raise e
+
                         conn.commit()
                         nb_rows += len(chunked_rows)
                         self.log.info("Loaded %s rows into %s so far", nb_rows, table)
@@ -899,7 +906,14 @@ def insert_rows(
                         values = self._serialize_cells(row, conn)
                         sql = self._generate_insert_sql(table, values, target_fields, replace, **kwargs)
                         self.log.debug("Generated sql: %s", sql)
-                        cur.execute(sql, values)
+
+                        try:
+                            cur.execute(sql, values)
+                        except Exception as e:
+                            self.log.error("Generated sql: %s", sql)
+                            self.log.error("Parameters: %s", values)
+                            raise e
+
                         if commit_every and i % commit_every == 0:
                             conn.commit()
                             self.log.info("Loaded %s rows into %s so far", i, table)
diff --git a/providers/common/sql/tests/unit/common/sql/hooks/test_dbapi.py b/providers/common/sql/tests/unit/common/sql/hooks/test_dbapi.py
index e54fe98e7df55..6cccd66b35d15 100644
--- a/providers/common/sql/tests/unit/common/sql/hooks/test_dbapi.py
+++ b/providers/common/sql/tests/unit/common/sql/hooks/test_dbapi.py
@@ -267,6 +267,29 @@ def test_insert_rows_as_generator_supports_executemany(self, caplog):
 
         self.cur.executemany.assert_any_call(sql, rows)
 
+    def test_insert_rows_logs_generated_sql_on_exception(self, caplog):
+        table = "table"
+        rows = [("What's",), ("up",), ("world",)]
+
+        with caplog.at_level(logging.ERROR):
+            self.cur.executemany.side_effect = Exception("Boom!")
+            self.db_hook.supports_executemany = True
+
+            with pytest.raises(Exception, match="Boom!"):
+                self.db_hook.insert_rows(table, iter(rows))
+
+        assert self.conn.close.call_count == 1
+        assert self.cur.close.call_count == 1
+        assert self.conn.commit.call_count == 1
+
+        sql = f"INSERT INTO {table}  VALUES (%s)"
+
+        assert len(caplog.messages) == 2
+        assert any(f"Generated sql: {sql}" in message for message in caplog.messages)
+        assert any(f"Parameters: {rows}" in message for message in caplog.messages)
+
+        self.cur.executemany.assert_any_call(sql, rows)
+
     def test_get_uri_schema_not_none(self):
         self.db_hook.get_connection = mock.MagicMock(
             return_value=Connection(