diff --git a/airflow-core/src/airflow/api_fastapi/execution_api/routes/xcoms.py b/airflow-core/src/airflow/api_fastapi/execution_api/routes/xcoms.py
index b2399635499cc..ce8309341f29e 100644
--- a/airflow-core/src/airflow/api_fastapi/execution_api/routes/xcoms.py
+++ b/airflow-core/src/airflow/api_fastapi/execution_api/routes/xcoms.py
@@ -385,39 +385,20 @@ def set_xcom(
     # TODO: Can/should we check if a client _hasn't_ provided this for an upstream of a mapped task? That
     # means loading the serialized dag and that seems like a relatively costly operation for minimal benefit
     # (the mapped task would fail in a moment as it can't be expanded anyway.)
-    from airflow.models.dagrun import DagRun
-
-    if not run_id:
-        raise HTTPException(status.HTTP_404_NOT_FOUND, f"Run with ID: `{run_id}` was not found")
-
-    dag_run_id = session.query(DagRun.id).filter_by(dag_id=dag_id, run_id=run_id).scalar()
-    if dag_run_id is None:
-        raise HTTPException(status.HTTP_404_NOT_FOUND, f"DAG run not found on DAG {dag_id} with ID {run_id}")
-
-    # Remove duplicate XComs and insert a new one.
-    session.execute(
-        delete(XComModel).where(
-            XComModel.key == key,
-            XComModel.run_id == run_id,
-            XComModel.task_id == task_id,
-            XComModel.dag_id == dag_id,
-            XComModel.map_index == map_index,
-        )
-    )
-
     try:
         # We expect serialised value from the caller - sdk, do not serialise in here
-        new = XComModel(
-            dag_run_id=dag_run_id,
+        XComModel.set(
             key=key,
             value=value,
             run_id=run_id,
             task_id=task_id,
             dag_id=dag_id,
             map_index=map_index,
+            serialize=False,
+            session=session,
         )
-        session.add(new)
-        session.flush()
+    except ValueError as e:
+        raise HTTPException(status.HTTP_404_NOT_FOUND, str(e))
     except TypeError as e:
         raise HTTPException(
             status_code=status.HTTP_400_BAD_REQUEST,
diff --git a/airflow-core/src/airflow/models/xcom.py b/airflow-core/src/airflow/models/xcom.py
index a0f3d3501beae..2729dadda6149 100644
--- a/airflow-core/src/airflow/models/xcom.py
+++ b/airflow-core/src/airflow/models/xcom.py
@@ -167,6 +167,7 @@ def set(
         task_id: str,
         run_id: str,
         map_index: int = -1,
+        serialize: bool = True,
         session: Session = NEW_SESSION,
     ) -> None:
         """
@@ -178,7 +179,8 @@ def set(
         :param task_id: Task ID.
         :param run_id: DAG run ID for the task.
         :param map_index: Optional map index to assign XCom for a mapped task.
-            The default is ``-1`` (set for a non-mapped task).
+        :param serialize: Optional parameter to specify if value should be serialized or not.
+            The default is ``True``.
         :param session: Database session. If not given, a new session will be
             created for this function.
         """
@@ -215,14 +217,15 @@ def set(
             )
             value = list(value)
 
-        value = cls.serialize_value(
-            value=value,
-            key=key,
-            task_id=task_id,
-            dag_id=dag_id,
-            run_id=run_id,
-            map_index=map_index,
-        )
+        if serialize:
+            value = cls.serialize_value(
+                value=value,
+                key=key,
+                task_id=task_id,
+                dag_id=dag_id,
+                run_id=run_id,
+                map_index=map_index,
+            )
 
         # Remove duplicate XComs and insert a new one.
         session.execute(