diff --git a/providers/standard/src/airflow/providers/standard/operators/trigger_dagrun.py b/providers/standard/src/airflow/providers/standard/operators/trigger_dagrun.py
index 46580d6206a90..81b5854e57c88 100644
--- a/providers/standard/src/airflow/providers/standard/operators/trigger_dagrun.py
+++ b/providers/standard/src/airflow/providers/standard/operators/trigger_dagrun.py
@@ -21,6 +21,7 @@
 import json
 import time
 from collections.abc import Sequence
+from json import JSONDecodeError
 from typing import TYPE_CHECKING, Any
 
 from sqlalchemy import select
@@ -202,9 +203,11 @@ def execute(self, context: Context):
             parsed_logical_date = timezone.parse(self.logical_date)
 
         try:
+            if self.conf and isinstance(self.conf, str):
+                self.conf = json.loads(self.conf)
             json.dumps(self.conf)
-        except TypeError:
-            raise ValueError("conf parameter should be JSON Serializable")
+        except (TypeError, JSONDecodeError):
+            raise ValueError("conf parameter should be JSON Serializable %s", self.conf)
 
         if self.trigger_run_id:
             run_id = str(self.trigger_run_id)
diff --git a/providers/standard/tests/unit/standard/operators/test_trigger_dagrun.py b/providers/standard/tests/unit/standard/operators/test_trigger_dagrun.py
index 1d72fbb670e87..f016e7906b26c 100644
--- a/providers/standard/tests/unit/standard/operators/test_trigger_dagrun.py
+++ b/providers/standard/tests/unit/standard/operators/test_trigger_dagrun.py
@@ -200,7 +200,7 @@ def test_trigger_dagrun_operator_templated_invalid_conf(self, dag_maker):
         dag_maker.sync_dagbag_to_db()
         parse_and_sync_to_db(self.f_name)
         dr = dag_maker.create_dagrun()
-        with pytest.raises(ValueError, match="^conf parameter should be JSON Serializable$"):
+        with pytest.raises(ValueError, match="conf parameter should be JSON Serializable"):
             dag_maker.run_ti(task.task_id, dr)
 
     def test_trigger_dagrun_with_no_failed_state(self, dag_maker):
@@ -267,6 +267,40 @@ def test_trigger_dag_run_with_fail_when_dag_is_paused_should_fail(self):
                 fail_when_dag_is_paused=True,
             )
 
+    @pytest.mark.skipif(not AIRFLOW_V_3_0_PLUS, reason="Implementation is different for Airflow 2 & 3")
+    def test_trigger_dagrun_with_str_conf(self):
+        """
+        Test TriggerDagRunOperator conf is proper json string formatted
+        """
+        with time_machine.travel("2025-02-18T08:04:46Z", tick=False):
+            task = TriggerDagRunOperator(
+                task_id="test_task",
+                trigger_dag_id=TRIGGERED_DAG_ID,
+                conf='{"foo": "bar"}',
+            )
+
+            # Ensure correct exception is raised
+            with pytest.raises(DagRunTriggerException) as exc_info:
+                task.execute(context={})
+
+            assert exc_info.value.trigger_dag_id == TRIGGERED_DAG_ID
+            assert exc_info.value.conf == {"foo": "bar"}
+
+    @pytest.mark.skipif(not AIRFLOW_V_3_0_PLUS, reason="Implementation is different for Airflow 2 & 3")
+    def test_trigger_dagrun_with_str_conf_error(self):
+        """
+        Test TriggerDagRunOperator conf is not proper json string formatted
+        """
+        with time_machine.travel("2025-02-18T08:04:46Z", tick=False):
+            task = TriggerDagRunOperator(
+                task_id="test_task",
+                trigger_dag_id=TRIGGERED_DAG_ID,
+                conf="{'foo': 'bar', 'key': 123}",
+            )
+
+            with pytest.raises(ValueError, match="conf parameter should be JSON Serializable"):
+                task.execute(context={})
+
 
 # TODO: To be removed once the provider drops support for Airflow 2
 @pytest.mark.skipif(AIRFLOW_V_3_0_PLUS, reason="Test only for Airflow 2")