diff --git a/installers/npm/install.js b/installers/npm/install.js
index 0e3045ab2..4ff9ed59b 100644
--- a/installers/npm/install.js
+++ b/installers/npm/install.js
@@ -2,14 +2,16 @@
 
 const { install } = require("./binary");
 install();
-// this is duplicated in `src/command/install/mod.rs`
-// for the curl installer.
 
 // use setTimeout so the message prints after the install happens.zzs
-setTimeout(
-  () =>
-    console.log(
-      "You can check out our documentation at https://go.apollo.dev/r/docs."
-    ),
-  400
-);
+setTimeout(() => {
+  // these messages are duplicated in `src/command/install/mod.rs`
+  // for the curl installer.
+  console.log(
+    "If you would like to disable Rover's anonymized usage collection, you can set APOLLO_TELEMETRY_DISABLED=1"
+  );
+  console.log(
+    "You can check out our documentation at https://go.apollo.dev/r/docs."
+  ),
+    400;
+});
diff --git a/src/command/install/mod.rs b/src/command/install/mod.rs
index 36ad0df35..1813d6187 100644
--- a/src/command/install/mod.rs
+++ b/src/command/install/mod.rs
@@ -5,10 +5,10 @@ use structopt::StructOpt;
 
 use binstall::Installer;
 
-use crate::command::docs::shortlinks;
 use crate::command::RoverStdout;
 use crate::PKG_NAME;
 use crate::{anyhow, Context, Result};
+use crate::{command::docs::shortlinks, utils::env::RoverEnvKey};
 
 use std::convert::TryFrom;
 use std::env;
@@ -56,8 +56,11 @@ impl Install {
                     }
                 }
 
-                // this is duplicated in `installers/npm/install.js`
+                // these messages are duplicated in `installers/npm/install.js`
                 // for the npm installer.
+                eprintln!(
+                    "If you would like to disable Rover's anonymized usage collection, you can set {}=1", RoverEnvKey::TelemetryDisabled
+                );
                 eprintln!(
                     "You can check out our documentation at {}.",
                     Cyan.normal().paint(shortlinks::get_url_from_slug("docs"))