diff --git a/samcli/commands/deploy/__init__.py b/samcli/commands/deploy/__init__.py
index 0085b802f5..f18247ac2f 100644
--- a/samcli/commands/deploy/__init__.py
+++ b/samcli/commands/deploy/__init__.py
@@ -15,7 +15,7 @@
 HELP_TEXT = """The sam deploy command creates a Cloudformation Stack and deploys your resources.
 
 \b
-e.g. sam deploy sam deploy --template-file packaged.yaml --stack-name sam-app --capabilities CAPABILITY_IAM
+e.g. sam deploy --template-file packaged.yaml --stack-name sam-app --capabilities CAPABILITY_IAM
 
 \b
 This is an alias for aws cloudformation deploy. To learn about other parameters you can use,