diff --git a/config/tests.sh b/config/tests.sh
index 664e9cfcf..d08aec9d6 100644
--- a/config/tests.sh
+++ b/config/tests.sh
@@ -20,6 +20,8 @@ run_for_framework() {
       python -m pytest ${code_coverage_smdebug:+--cov=./ --cov-append}  --durations=50 --html=$REPORT_DIR/report_$1.html -v -s --self-contained-html --ignore=tests/core/test_paths.py --ignore=tests/core/test_index_utils.py --ignore=tests/core/test_collections.py tests/$1
       if [ "$1" = "mxnet" ] ; then
         python -m pytest ${code_coverage_smdebug:+--cov=./ --cov-append}  tests/zero_code_change/test_mxnet_gluon_integration.py
+        # we run test/rules once, mxnet build has configured permission for sns to run this test
+        python -m pytest ${code_coverage_smdebug:+--cov=./ --cov-append}  tests/rules
       elif [ "$1" = "pytorch" ] ; then
         python -m pytest ${code_coverage_smdebug:+--cov=./ --cov-append}  tests/zero_code_change/test_pytorch_integration.py
         python -m pytest ${code_coverage_smdebug:+--cov=./ --cov-append}  tests/zero_code_change/test_pytorch_multiprocessing.py
diff --git a/smdebug/rules/action/__init__.py b/smdebug/rules/action/__init__.py
new file mode 100644
index 000000000..2c0841275
--- /dev/null
+++ b/smdebug/rules/action/__init__.py
@@ -0,0 +1,2 @@
+# Local
+from .action import Actions
diff --git a/smdebug/rules/action/action.py b/smdebug/rules/action/action.py
new file mode 100644
index 000000000..d7a4cd52a
--- /dev/null
+++ b/smdebug/rules/action/action.py
@@ -0,0 +1,83 @@
+# Standard Library
+import json
+
+# First Party
+from smdebug.core.logger import get_logger
+
+# Local
+from .message_action import MessageAction
+from .stop_training_action import StopTrainingAction
+
+ALLOWED_ACTIONS = ["stoptraining", "sms", "email"]
+
+
+class Actions:
+    def __init__(self, actions_str="", rule_name=""):
+        self._actions = []
+        self._logger = get_logger()
+        actions_str = actions_str.strip() if actions_str is not None else ""
+        if actions_str == "":
+            self._logger.info(f"No action specified. Action str is {actions_str}")
+            return
+        self._register_actions(actions_str, rule_name)
+
+    def _register_actions(self, actions_str="", rule_name=""):
+
+        actions_str = actions_str.lower()
+        self._logger.info(f"Action string: {actions_str} and rule_name:{rule_name}")
+        action_json = json.loads(actions_str)
+        actions_list = []
+        if isinstance(action_json, dict):
+            actions_list.append(action_json)
+        elif isinstance(action_json, list):
+            actions_list = action_json
+        else:
+            self._logger.info(
+                f"Action string: {actions_str}, expected either a list of dict or dict. Skipping action registering"
+            )
+            return
+
+        # action : {name:'StopTraining', 'training_job_prefix':''}
+        # {name:'sms or email', 'endpoint':''}
+        for action_dict in actions_list:
+            if not isinstance(action_dict, dict):
+                self._logger.info(
+                    f"expected dictionary for action, got {action_dict} . Skipping this action."
+                )
+                continue
+            if "name" in action_dict:
+                if action_dict["name"] == "stoptraining":
+                    training_job_prefix = (
+                        action_dict["training_job_prefix"]
+                        if "training_job_prefix" in action_dict
+                        else None
+                    )
+                    if training_job_prefix is None:
+                        self._logger.info(
+                            f"Action :{action_dict['name']} requires 'training_job_prefix'  key to be specified. "
+                            f"Action_dict is: {action_dict}"
+                        )
+                        continue
+
+                    action = StopTrainingAction(rule_name, training_job_prefix)
+                    self._actions.append(action)
+                elif action_dict["name"] == "sms" or action_dict["name"] == "email":
+                    endpoint = action_dict["endpoint"] if "endpoint" in action_dict else None
+                    if endpoint is None:
+                        self._logger.info(
+                            f"Action :{action_dict['name']} requires endpoint key parameter. "
+                        )
+                        continue
+
+                    action = MessageAction(rule_name, action_dict["name"], endpoint)
+                    self._actions.append(action)
+
+                else:
+                    self._logger.info(
+                        f"Action :{action_dict['name']} not supported. Allowed action names are: {ALLOWED_ACTIONS}"
+                    )
+
+    def invoke(self):
+        self._logger.info("Invoking actions")
+        for action in self._actions:
+            action.invoke()
diff --git a/smdebug/rules/action/message_action.py b/smdebug/rules/action/message_action.py
new file mode 100644
index 000000000..cdf9c39e2
--- /dev/null
+++ b/smdebug/rules/action/message_action.py
@@ -0,0 +1,145 @@
+# Standard Library
+import json
+import os
+
+# Third Party
+import boto3
+
+# First Party
+from smdebug.core.logger import get_logger
+
+# action :
+# {name:'sms' or 'email', 'endpoint':'phone or emailid'}
+
+
+class MessageAction:
+    def __init__(self, rule_name, message_type, message_endpoint):
+        self._topic_name = "SMDebugRules"
+        self._logger = get_logger()
+
+        if message_type == "sms" or message_type == "email":
+            self._protocol = message_type
+        else:
+            self._protocol = None
+            self._logger.info(
+                f"Unsupported message type:{message_type} in MessageAction. Returning"
+            )
+            return
+        self._message_endpoint = message_endpoint
+
+        # Below 2 is to help in tests
+        self._last_send_mesg_response = None
+        self._last_subscription_response = None
+
+        env_region_name = os.getenv("AWS_REGION", "us-east-1")
+
+        self._sns_client = boto3.client("sns", region_name=env_region_name)
+
+        self._topic_arn = self._create_sns_topic_if_not_exists()
+
+        self._subscribe_mesgtype_endpoint()
+        self._logger.info(
+            f"Registering messageAction with protocol:{self._protocol} endpoint:{self._message_endpoint} and topic_arn:{self._topic_arn} region:{env_region_name}"
+        )
+        self._rule_name = rule_name
+
+    def _create_sns_topic_if_not_exists(self):
+        try:
+            topic = self._sns_client.create_topic(Name=self._topic_name)
+            self._logger.info(
+                f"topic_name: {self._topic_name} , creating topic returned response:{topic}"
+            )
+            if topic:
+                return topic["TopicArn"]
+        except Exception as e:
+            self._logger.info(
+                f"Caught exception while creating topic:{self._topic_name} exception is: \n {e}"
+            )
+        return None
+
+    def _check_subscriptions(self, topic_arn, protocol, endpoint):
+        try:
+            next_token = "random"
+            subs = self._sns_client.list_subscriptions()
+            sub_array = subs["Subscriptions"]
+            while next_token is not None:
+                for sub_dict in sub_array:
+                    proto = sub_dict["Protocol"]
+                    ep = sub_dict["Endpoint"]
+                    topic = sub_dict["TopicArn"]
+                    if proto == protocol and topic == topic_arn and ep == endpoint:
+                        self._logger.info(f"Existing Subscription found: {sub_dict}")
+                        return True
+                if "NextToken" in subs:
+                    next_token = subs["NextToken"]
+                    subs = self._sns_client.list_subscriptions(NextToken=next_token)
+                    sub_array = subs["Subscriptions"]
+                    continue
+                else:
+                    next_token = None
+        except Exception as e:
+            self._logger.info(
+                f"Caught exception while list subscription topic:{self._topic_name} exception is: \n {e}"
+            )
+        return False
+
+    def _subscribe_mesgtype_endpoint(self):
+
+        response = None
+        try:
+
+            if self._topic_arn and self._protocol and self._message_endpoint:
+                filter_policy = {}
+                if self._protocol == "sms":
+                    filter_policy["phone_num"] = [self._message_endpoint]
+                else:
+                    filter_policy["email"] = [self._message_endpoint]
+                if not self._check_subscriptions(
+                    self._topic_arn, self._protocol, self._message_endpoint
+                ):
+
+                    response = self._sns_client.subscribe(
+                        TopicArn=self._topic_arn,
+                        Protocol=self._protocol,  # sms or email
+                        Endpoint=self._message_endpoint,  # phone number or email addresss
+                        Attributes={"FilterPolicy": json.dumps(filter_policy)},
+                        ReturnSubscriptionArn=False,  # True means always return ARN
+                    )
+                else:
+                    response = f"Subscription exists for topic:{self._topic_arn}, protocol:{self._protocol}, endpoint:{self._message_endpoint}"
+        except Exception as e:
+            self._logger.info(
+                f"Caught exception while subscribing endpoint on topic:{self._topic_arn} exception is: \n {e}"
+            )
+        self._logger.info(f"response for sns subscribe is {response} ")
+        self._last_subscription_response = response
+
+    def _send_message(self, message):
+        response = None
+        message = f"SMDebugRule:{self._rule_name} fired. {message}"
+        try:
+            if self._protocol == "sms":
+                msg_attributes = {
+                    "phone_num": {"DataType": "String", "StringValue": self._message_endpoint}
+                }
+            else:
+                msg_attributes = {
+                    "email": {"DataType": "String", "StringValue": self._message_endpoint}
+                }
+            response = self._sns_client.publish(
+                TopicArn=self._topic_arn,
+                Message=message,
+                Subject=f"SMDebugRule:{self._rule_name} fired",
+                # MessageStructure='json',
+                MessageAttributes=msg_attributes,
+            )
+        except Exception as e:
+            self._logger.info(
+                f"Caught exception while publishing message on topic:{self._topic_arn} exception is: \n {e}"
+            )
+        self._logger.info(f"Response of send message:{response}")
+        self._last_send_mesg_response = response
+        return response
+
+    def invoke(self, message=None):
+        self._send_message(message)
diff --git a/smdebug/rules/action/stop_training_action.py b/smdebug/rules/action/stop_training_action.py
new file mode 100644
index 000000000..53f1b5fdc
--- /dev/null
+++ b/smdebug/rules/action/stop_training_action.py
@@ -0,0 +1,60 @@
+# Standard Library
+import os
+
+# Third Party
+import boto3
+
+# First Party
+from smdebug.core.logger import get_logger
+
+
+class StopTrainingAction:
+    def __init__(self, rule_name, training_job_prefix):
+        self._training_job_prefix = training_job_prefix
+        env_region_name = os.getenv("AWS_REGION", "us-east-1")
+        self._logger = get_logger()
+        self._logger.info(
+            f"StopTrainingAction created with training_job_prefix:{training_job_prefix} and region:{env_region_name}"
+        )
+        self._sm_client = boto3.client("sagemaker", region_name=env_region_name)
+        self._rule_name = rule_name
+        self._found_jobs = self._get_sm_tj_jobs_with_prefix()
+
+    def _get_sm_tj_jobs_with_prefix(self):
+        found_jobs = []
+        try:
+            jobs = self._sm_client.list_training_jobs()
+            if "TrainingJobSummaries" in jobs:
+                jobs = jobs["TrainingJobSummaries"]
+            else:
+                self._logger.info(
+                    f"No TrainingJob summaries found: list_training_jobs output is : {jobs}"
+                )
+                return
+            for job in jobs:
+                self._logger.info(
+                    f"TrainingJob name: {job['TrainingJobName']} , status:{job['TrainingJobStatus']}"
+                )
+                if job["TrainingJobName"] is not None and job["TrainingJobName"].startswith(
+                    self._training_job_prefix
+                ):
+                    found_jobs.append(job["TrainingJobName"])
+            self._logger.info(f"found_training job {found_jobs}")
+        except Exception as e:
+            self._logger.info(
+                f"Caught exception while getting list_training_job exception is: \n {e}"
+            )
+        return found_jobs
+
+    def _stop_training_job(self):
+        if len(self._found_jobs) != 1:
+            return
+        self._logger.info(f"Invoking StopTrainingJob action on SM jobname:{self._found_jobs}")
+        try:
+            res = self._sm_client.stop_training_job(TrainingJobName=self._found_jobs[0])
+            self._logger.info(f"Stop Training job response:{res}")
+        except Exception as e:
+            self._logger.info(f"Got exception while stopping training job{self._found_jobs[0]}:{e}")
+
+    def invoke(self, message=None):
+        self._stop_training_job()
diff --git a/smdebug/rules/rule.py b/smdebug/rules/rule.py
index 062fb492d..1cebb9972 100644
--- a/smdebug/rules/rule.py
+++ b/smdebug/rules/rule.py
@@ -5,6 +5,7 @@
 from smdebug.analysis.utils import no_refresh
 from smdebug.core.logger import get_logger
 from smdebug.exceptions import RuleEvaluationConditionMet
+from smdebug.rules.action import Actions
 
 # Local
 from .req_tensors import RequiredTensors
@@ -12,7 +13,7 @@
 
 # This is Rule interface
 class Rule(ABC):
-    def __init__(self, base_trial, other_trials=None):
+    def __init__(self, base_trial, other_trials=None, action_str=""):
         self.base_trial = base_trial
         self.other_trials = other_trials
 
@@ -24,6 +25,7 @@ def __init__(self, base_trial, other_trials=None):
 
         self.logger = get_logger()
         self.rule_name = self.__class__.__name__
+        self._actions = Actions(actions_str=action_str, rule_name=self.rule_name)
 
     def set_required_tensors(self, step):
         pass
@@ -55,4 +57,5 @@ def invoke(self, step):
             val = self.invoke_at_step(step)
 
         if val:
+            self._actions.invoke()
             raise RuleEvaluationConditionMet(self.rule_name, step)
diff --git a/tests/rules/__init__.py b/tests/rules/__init__.py
new file mode 100644
index 000000000..e69de29bb
diff --git a/tests/rules/action/__init__.py b/tests/rules/action/__init__.py
new file mode 100644
index 000000000..e69de29bb
diff --git a/tests/rules/action/test_message_action.py b/tests/rules/action/test_message_action.py
new file mode 100644
index 000000000..b1b0d44a1
--- /dev/null
+++ b/tests/rules/action/test_message_action.py
@@ -0,0 +1,74 @@
+# First Party
+from smdebug.rules.action.action import Actions
+from smdebug.rules.action.message_action import MessageAction
+from smdebug.rules.action.stop_training_action import StopTrainingAction
+
+
+def test_action_stop_training_job():
+    action_str = '{"name": "stoptraining" , "training_job_prefix":"training_prefix"}'
+    action = Actions(actions_str=action_str)
+    action.invoke()
+
+
+def test_action_stop_training_job_invalid_params():
+    action_str = '{"name": "stoptraining" , "invalid_job_prefix":"training_prefix"}'
+    action = Actions(actions_str=action_str)
+    action.invoke()
+
+
+def test_action_sms():
+    action_str = '{"name": "sms" , "endpoint":"+11234567890"}'
+    action = Actions(actions_str=action_str, rule_name="test_rule")
+    action.invoke()
+    sms_action = action._actions[0]
+    assert sms_action._last_subscription_response is not None
+    assert sms_action._last_send_mesg_response is not None
+
+
+def test_action_sms_invalid_params():
+    action_str = '{"name": "sms" , "invalid":"+11234567890"}'
+    action = Actions(actions_str=action_str, rule_name="test_rule")
+    action.invoke()
+
+
+def test_action_email():
+    action_str = '{"name": "email" , "endpoint":"abc@abc.com"}'
+    action = Actions(actions_str=action_str, rule_name="test_rule")
+    action.invoke()
+    email_action = action._actions[0]
+    assert email_action._last_subscription_response is not None
+    assert email_action._last_send_mesg_response is not None
+
+
+def test_action_email_invalid_params():
+    action_str = '{"name": "email" , "invalid":"abc@abc.com"}'
+    action = Actions(actions_str=action_str, rule_name="test_rule")
+    action.invoke()
+
+
+def test_invalid_message_action():
+    action_str = '{"name": "invalid" , "invalid":"abc@abc.com"}'
+    action = Actions(actions_str=action_str, rule_name="test_rule")
+    action.invoke()
+
+
+def test_action_multiple():
+    action_str = (
+        '[{"name": "stoptraining" , "training_job_prefix":"training_prefix"}, {"name": "email" , '
+        '"endpoint":"abc@abc.com"}] '
+    )
+    action = Actions(actions_str=action_str, rule_name="test_rule")
+    actions = action._actions
+    assert len(actions) == 2
+    stop_action = actions[0]
+    email_action = actions[1]
+    assert isinstance(stop_action, StopTrainingAction) == True
+    assert isinstance(email_action, MessageAction) == True
+
+    assert stop_action._training_job_prefix == "training_prefix"
+    assert email_action._protocol == "email"
+    assert email_action._topic_name == "SMDebugRules"
+    assert email_action._message_endpoint == "abc@abc.com"
+    assert email_action._rule_name == "test_rule"
+
+    assert email_action._last_subscription_response is not None