diff --git a/server.js b/server.js
index 6de49e94b56a0..cfc2483327932 100644
--- a/server.js
+++ b/server.js
@@ -6180,19 +6180,19 @@ cache(function(query_data, match, sendBadge, request) {
           break;
         case 'rating':
           rating = parseInt(data.addon.rating, 10);
-          badgeData.text[0] = getLabel('downloads', query_data);
+          badgeData.text[0] = getLabel('rating', query_data);
           badgeData.text[1] = rating + '/5';
           badgeData.colorscheme = floorCountColor(rating, 2, 3, 4);
           break;
         case 'stars':
           rating = parseInt(data.addon.rating, 10);
-          badgeData.text[0] = getLabel('downloads', query_data);
+          badgeData.text[0] = getLabel('stars', query_data);
           badgeData.text[1] = starRating(rating);
           badgeData.colorscheme = floorCountColor(rating, 2, 3, 4);
           break;
         case 'users':
           var dailyUsers = parseInt(data.addon.daily_users[0], 10);
-          badgeData.text[0] = getLabel('downloads', query_data);
+          badgeData.text[0] = getLabel('users', query_data);
           badgeData.text[1] = metric(dailyUsers);
           badgeData.colorscheme = 'brightgreen';
           break;
diff --git a/service-tests/README.md b/service-tests/README.md
index 4ad12a00500d4..ba455e353bdb6 100644
--- a/service-tests/README.md
+++ b/service-tests/README.md
@@ -123,7 +123,7 @@ Here's what our first test looks like:
 t.create('build status on default branch')
   .get('/rust-lang/rust.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('build'),
+    name: 'build',
     value: Joi.equal('failing', 'passing', 'unknown')
   }));
 ```
diff --git a/service-tests/mozilla.js b/service-tests/amo.js
similarity index 68%
rename from service-tests/mozilla.js
rename to service-tests/amo.js
index 97d19942788cf..cb78bf5b74375 100644
--- a/service-tests/mozilla.js
+++ b/service-tests/amo.js
@@ -2,51 +2,50 @@
 
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
+const {
+  isMetric,
+  isStarRating,
+  isVPlusDottedVersionAtLeastOne,
+} = require('./helpers/validators');
 
 const t = new ServiceTester({ id: 'amo', title: 'Mozilla Addons' });
 module.exports = t;
 
 t.create('Downloads')
   .get('/d/IndieGala-Helper.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
-    value: Joi.string().regex(/^\d+k$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'downloads', value: isMetric }));
 
 t.create('Version')
   .get('/v/IndieGala-Helper.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('mozilla add-on'),
-    value: Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?$/)
+    name: 'mozilla add-on',
+    value: isVPlusDottedVersionAtLeastOne
   }));
 
 t.create('Version - Custom label')
   .get('/v/IndieGala-Helper.json?label=IndieGala Helper')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('IndieGala Helper'),
-    value: Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?$/)
+    name: 'IndieGala Helper',
+    value: isVPlusDottedVersionAtLeastOne
   }));
 
 t.create('Users')
   .get('/users/IndieGala-Helper.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('users'),
+    name: 'users',
     value: Joi.string().regex(/^\d+$/)
   }));
 
 t.create('Rating')
   .get('/rating/IndieGala-Helper.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('rating'),
+    name: 'rating',
     value: Joi.string().regex(/^\d\/\d$/)
   }));
 
 t.create('Stars')
   .get('/stars/IndieGala-Helper.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('rating'),
-    value: Joi.string().regex(/^[\u2605\u2606]{5}$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'stars', value: isStarRating }));
 
 t.create('Invalid addon')
   .get('/d/invalid-name-of-addon.json')
diff --git a/service-tests/ansible.js b/service-tests/ansible.js
index a52585dc53c68..f8d095e797a6e 100644
--- a/service-tests/ansible.js
+++ b/service-tests/ansible.js
@@ -2,30 +2,22 @@
 
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
+const { isMetric } = require('./helpers/validators');
 
 const t = new ServiceTester({ id: 'ansible', title: 'Ansible Galaxy' });
 module.exports = t;
 
 t.create('ansible role name')
  .get('/role/14542.json')
- .expectJSONTypes(Joi.object().keys({
-   name: Joi.equal('role'),
-   value: Joi.equal('openwisp.openwisp2')
- }));
+ .expectJSON({ name: 'role', value: 'openwisp.openwisp2' });
 
 t.create('ansible role download counts')
  .get('/role/d/14542.json')
- .expectJSONTypes(Joi.object().keys({
-   name: Joi.equal('role downloads'),
-   value: Joi.string().regex(/^[0-9]+[kMG]?$/)
- }));
+ .expectJSONTypes(Joi.object().keys({ name: 'role downloads', value: isMetric }));
 
 t.create('unkown role')
  .get('/role/000.json')
- .expectJSONTypes(Joi.object().keys({
-   name: Joi.equal('role'),
-   value: Joi.equal('not found')
- }));
+ .expectJSON({ name: 'role', value: 'not found' });
 
 t.create('connection error')
   .get('/role/14542.json')
diff --git a/service-tests/appveyor.js b/service-tests/appveyor.js
index 8b645b052c1b3..67568aeadafc6 100644
--- a/service-tests/appveyor.js
+++ b/service-tests/appveyor.js
@@ -3,54 +3,39 @@
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
 
+const isAppveyorBuildState = Joi.equal('failing', 'passing', 'running', 'queued');
+const isAppveyorTestTotals =
+  Joi.string().regex(/^(?:[0-9]+ (?:passed|skipped|failed)(?:, )?)+$/);
+
 const t = new ServiceTester({ id: 'appveyor', title: 'AppVeyor' });
 module.exports = t;
 
 // Test AppVeyor build status badge
 t.create('CI build status')
   .get('/ci/gruntjs/grunt.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('build'),
-    value: Joi.equal('failing', 'passing', 'running', 'queued')
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'build', value: isAppveyorBuildState }));
 
 // Test AppVeyor branch build status badge
 t.create('CI build status on master branch')
   .get('/ci/gruntjs/grunt/master.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('build'),
-    value: Joi.equal('failing', 'passing', 'running', 'queued')
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'build', value: isAppveyorBuildState }));
 
 // Test AppVeyor build status badge on a non-existing project
 t.create('CI 404')
 .get('/ci/somerandomproject/thatdoesntexits.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('build'),
-    value: Joi.string().regex(/^project not found or access denied$/),
-  }));
+  .expectJSON({ name: 'build', value: 'project not found or access denied' });
 
 // Test AppVeyor tests status badge
 t.create('tests status')
   .get('/tests/NZSmartie/coap-net-iu0to.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('tests'),
-    value: Joi.string().regex(/^(?:[0-9]+ (?:passed|skipped|failed)(?:, )?)+$/),
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'tests', value: isAppveyorTestTotals }));
 
 // Test AppVeyor branch tests status badge
 t.create('tests status on master branch')
   .get('/tests/NZSmartie/coap-net-iu0to/master.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('tests'),
-    value: Joi.string().regex(/^(?:[0-9]+ (?:passed|skipped|failed)(?:, )?)+$/),
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'tests', value: isAppveyorTestTotals }));
 
 // Test AppVeyor tests status badge for a non-existing project
 t.create('tests 404')
-.get('/tests/somerandomproject/thatdoesntexits.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('tests'),
-    value: Joi.string().regex(/^project not found or access denied$/),
-  }));
-
+  .get('/tests/somerandomproject/thatdoesntexits.json')
+  .expectJSON({ name: 'tests', value: 'project not found or access denied' });
diff --git a/service-tests/bower.js b/service-tests/bower.js
index 042d6b13fd09c..1ee4de4a1d1ca 100644
--- a/service-tests/bower.js
+++ b/service-tests/bower.js
@@ -2,73 +2,61 @@
 
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
+const { isVPlusDottedVersionAtLeastOne } = require('./helpers/validators');
+
+const isBowerPrereleaseVersion = Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?(\-?\w)+?$/);
 
 const t = new ServiceTester({ id: 'bower', title: 'Bower' });
 module.exports = t;
 
 t.create('licence. eg. bower|MIT')
-.get('/l/bootstrap.json')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('bower'),
-  value: Joi.equal('MIT')
-}));
+  .get('/l/bootstrap.json')
+  .expectJSON({ name: 'bower', value: 'MIT' });
 
 t.create('custom label for licence. eg. my licence|MIT')
-.get('/l/bootstrap.json?label="my licence"')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('my licence'),
-  value: Joi.equal('MIT')
-}));
+  .get('/l/bootstrap.json?label="my licence"')
+  .expectJSON({ name: 'my licence', value: 'MIT' });
 
 t.create('version. eg. bower|v0.2.5')
-.get('/v/bootstrap.json')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('bower'),
-  value: Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?$/)
-}));
+  .get('/v/bootstrap.json')
+  .expectJSONTypes(Joi.object().keys({
+    name: 'bower',
+    value: isVPlusDottedVersionAtLeastOne
+  }));
 
 t.create('custom label for version. eg. my verison|v0.2.5')
-.get('/v/bootstrap.json?label="my verison"')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('my verison'),
-  value: Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?$/)
-}));
+  .get('/v/bootstrap.json?label="my version"')
+  .expectJSONTypes(Joi.object().keys({
+    name: 'my version',
+    value: isVPlusDottedVersionAtLeastOne
+  }));
 
 t.create('pre version. eg. bower|v0.2.5-alpha-rc-pre')
-.get('/vpre/bootstrap.json')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('bower'),
-  value: Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?(-?\w)+?$/)
-}));
+  .get('/vpre/bootstrap.json')
+  .expectJSONTypes(Joi.object().keys({
+    name: 'bower',
+    value: isBowerPrereleaseVersion
+  }));
 
 t.create('custom label for pre version. eg. pre verison|v0.2.5-alpha-rc-pre')
-.get('/vpre/bootstrap.json?label="pre verison"')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('pre verison'),
-  value: Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?(-?\w)+?$/)
-}));
+  .get('/vpre/bootstrap.json?label="pre verison"')
+  .expectJSONTypes(Joi.object().keys({
+    name: 'pre verison',
+    value: isBowerPrereleaseVersion
+  }));
 
 
 t.create('Version for Invaild Package. eg. bower|invalid')
-.get('/v/it-is-a-invalid-package-should-error.json')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('bower'),
-  value: Joi.equal('invalid')
-}));
+  .get('/v/it-is-a-invalid-package-should-error.json')
+  .expectJSON({ name: 'bower', value: 'invalid' });
 
 t.create('Pre Version for Invaild Package. eg. bower|invalid')
-.get('/vpre/it-is-a-invalid-package-should-error.json')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('bower'),
-  value: Joi.equal('invalid')
-}));
+  .get('/vpre/it-is-a-invalid-package-should-error.json')
+  .expectJSON({ name: 'bower', value: 'invalid' });
 
 t.create('licence for Invaild Package. eg. bower|invalid')
-.get('/l/it-is-a-invalid-package-should-error.json')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('bower'),
-  value: Joi.equal('invalid')
-}));
+  .get('/l/it-is-a-invalid-package-should-error.json')
+  .expectJSON({ name: 'bower', value: 'invalid' });
 
 
 t.create('Version label should be `no releases` if no offical version. eg. bower|no releases')
@@ -76,7 +64,4 @@ t.create('Version label should be `no releases` if no offical version. eg. bower
   .intercept(nock => nock('https://libraries.io')
     .get('/api/bower/bootstrap')
     .reply(200, { latest_stable_release: { name: null } })) //or just `{}`
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('bower'),
-    value: Joi.equal('no releases')
-  }));
+  .expectJSON({ name: 'bower', value: 'no releases' });
diff --git a/service-tests/chrome-web-store.js b/service-tests/chrome-web-store.js
index c26b7c71efec5..c5423503472e8 100644
--- a/service-tests/chrome-web-store.js
+++ b/service-tests/chrome-web-store.js
@@ -3,50 +3,47 @@
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
 
+const {
+  isVPlusDottedVersionAtLeastOne,
+  isStarRating,
+  isMetric
+} = require('./helpers/validators');
+
 const t = new ServiceTester({ id: 'chrome-web-store', title: 'Chrome Web Store' });
 module.exports = t;
 
 t.create('Downloads (now users)')
   .get('/d/alhjnofcnnpeaphgeakdhkebafjcpeae.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('users'),
-    value: Joi.string().regex(/^\d+k?$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'users', value: isMetric }));
 
 t.create('Users')
   .get('/users/alhjnofcnnpeaphgeakdhkebafjcpeae.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('users'),
-    value: Joi.string().regex(/^\d+k?$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'users', value: isMetric }));
 
 t.create('Version')
   .get('/v/alhjnofcnnpeaphgeakdhkebafjcpeae.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('chrome web store'),
-    value: Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?$/)
+    name: 'chrome web store',
+    value: isVPlusDottedVersionAtLeastOne
   }));
 
 t.create('Version - Custom label')
   .get('/v/alhjnofcnnpeaphgeakdhkebafjcpeae.json?label=IndieGala Helper')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('IndieGala Helper'),
-    value: Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?$/)
+    name: 'IndieGala Helper',
+    value: isVPlusDottedVersionAtLeastOne
   }));
 
 t.create('Rating')
   .get('/rating/alhjnofcnnpeaphgeakdhkebafjcpeae.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('rating'),
+    name: 'rating',
     value: Joi.string().regex(/^\d\.?\d+?\/5$/)
   }));
 
 t.create('Stars')
   .get('/stars/alhjnofcnnpeaphgeakdhkebafjcpeae.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('rating'),
-    value: Joi.string().regex(/^[\u2605\u2606]{5}$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'rating', value: isStarRating }));
 
 t.create('Invalid addon')
   .get('/d/invalid-name-of-addon.json')
diff --git a/service-tests/codecov.js b/service-tests/codecov.js
index 99d49a6ebd4dc..7dc9ff9d7136c 100644
--- a/service-tests/codecov.js
+++ b/service-tests/codecov.js
@@ -2,6 +2,7 @@
 
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
+const { isPercentage } = require('./helpers/validators');
 
 const t = new ServiceTester({ id: 'codecov', title: 'Codecov.io' });
 module.exports = t;
@@ -10,12 +11,12 @@ t.create('gets coverage status')
   .get('/c/github/codecov/example-python.json')
   .expectJSONTypes(Joi.object().keys({
     name: 'coverage',
-    value: Joi.string().regex(/^[0-9]+%$/),
+    value: isPercentage
   }));
 
 t.create('gets coverate status for branch')
   .get('/c/github/codecov/example-python/master.json')
-  .expectJSONTypes({
+  .expectJSONTypes(Joi.object().keys({
     name: 'coverage',
-    value: Joi.string().regex(/^[0-9]+%$/),
-  });
+    value: isPercentage
+  }));
diff --git a/service-tests/codetally.js b/service-tests/codetally.js
index f9e50622fb3ed..11e0c0ef502b0 100644
--- a/service-tests/codetally.js
+++ b/service-tests/codetally.js
@@ -16,7 +16,7 @@ module.exports = t;
 t.create('Codetally')
   .get('/triggerman722/colorstrap.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('codetally'),
+    name: 'codetally',
     value: Joi.string().regex(/\b\d+(?:.\d+)?/)
   }));
 
diff --git a/service-tests/conda.js b/service-tests/conda.js
index 3a8f5c922aed7..ed096d30a4246 100644
--- a/service-tests/conda.js
+++ b/service-tests/conda.js
@@ -2,6 +2,12 @@
 
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
+const {
+  isVPlusTripleDottedVersion,
+  isMetric
+} = require('./helpers/validators');
+
+const isCondaPlatform = Joi.string().regex(/^\w+-\d+( \| \w+-\d+)*$/);
 
 const t = new ServiceTester({id: 'conda', title: 'Conda'});
 module.exports = t;
@@ -9,86 +15,71 @@ module.exports = t;
 t.create('version')
   .get('/v/conda-forge/zlib.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('conda|conda-forge'),
-    value: Joi.string().regex(/^v\d+\.\d+\.\d+$/)
+    name: 'conda|conda-forge',
+    value: isVPlusTripleDottedVersion
   }));
 
 t.create('version (relabel)')
   .get('/v/conda-forge/zlib.json?label=123')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('123'),
-    value: Joi.string().regex(/^v\d+\.\d+\.\d+$/)
+    name: '123',
+    value: isVPlusTripleDottedVersion
   }));
 
 t.create('version (skip prefix)')
   .get('/vn/conda-forge/zlib.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('conda-forge'),
-    value: Joi.string().regex(/^v\d+\.\d+\.\d+$/)
+    name: 'conda-forge',
+    value: isVPlusTripleDottedVersion
   }));
 
 t.create('version (skip prefix, relabel)')
   .get('/vn/conda-forge/zlib.json?label=123')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('123'),
-    value: Joi.string().regex(/^v\d+\.\d+\.\d+$/)
+    name: '123',
+    value: isVPlusTripleDottedVersion
   }));
 
 t.create('platform')
   .get('/p/conda-forge/zlib.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('conda|platform'),
-    value: Joi.string().regex(/^\w+-\d+( \| \w+-\d+)*$/)
+    name: 'conda|platform',
+    value: isCondaPlatform
   }));
 
 t.create('platform (skip prefix)')
   .get('/pn/conda-forge/zlib.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('platform'),
-    value: Joi.string().regex(/^\w+-\d+( \| \w+-\d+)*$/)
+    name: 'platform',
+    value: isCondaPlatform
   }));
 
 t.create('platform (skip prefix,relabel)')
   .get('/pn/conda-forge/zlib.json?label=123')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('123'),
-    value: Joi.string().regex(/^\w+-\d+( \| \w+-\d+)*$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: '123', value: isCondaPlatform }));
 
 t.create('downloads')
   .get('/d/conda-forge/zlib.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('conda|downloads'),
-    value: Joi.string().regex(/^[0-9]+[kMG]?$/)
+    name: 'conda|downloads',
+    value: isMetric
   }));
 
 t.create('downloads (skip prefix)')
   .get('/dn/conda-forge/zlib.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
-    value: Joi.string().regex(/^[0-9]+[kMG]?$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'downloads', value: isMetric }));
 
 t.create('downloads (skip prefix, relabel)')
   .get('/dn/conda-forge/zlib.json?label=123')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('123'),
-    value: Joi.string().regex(/^[0-9]+[kMG]?$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: '123', value: isMetric }));
 
 t.create('unknown package')
   .get('/d/conda-forge/some-bogus-package-that-never-exists.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('conda|downloads'),
-    value: Joi.equal('invalid')
-  }));
+  .expectJSON({ name: 'conda|downloads', value: 'invalid' });
 
 t.create('unknown channel')
   .get('/d/some-bogus-channel-that-never-exists/zlib.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('conda|downloads'),
-    value: Joi.equal('invalid')
-  }));
+  .expectJSON({ name: 'conda|downloads', value: 'invalid' });
 
 t.create('unknown info')
   .get('/x/conda-forge/zlib.json')
diff --git a/service-tests/continuousphp.js b/service-tests/continuousphp.js
index 70868056c1d2a..16e4bfb54003b 100644
--- a/service-tests/continuousphp.js
+++ b/service-tests/continuousphp.js
@@ -9,14 +9,14 @@ module.exports = t;
 t.create('build status on default branch')
   .get('/git-hub/doctrine/dbal.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('build'),
+    name: 'build',
     value: Joi.equal('failing', 'passing', 'unknown', 'unstable')
   }));
 
 t.create('build status on named branch')
   .get('/git-hub/doctrine/dbal/develop.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('build'),
+    name: 'build',
     value: Joi.equal('failing', 'passing', 'unknown')
   }));
 
diff --git a/service-tests/cran.js b/service-tests/cran.js
index d12fd01c5d042..858b3433f710c 100644
--- a/service-tests/cran.js
+++ b/service-tests/cran.js
@@ -2,6 +2,7 @@
 
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
+const { isVPlusTripleDottedVersion } = require('./helpers/validators');
 
 const t = new ServiceTester({ id: 'cran', title: 'CRAN/METACRAN' });
 module.exports = t;
@@ -9,8 +10,8 @@ module.exports = t;
 t.create('version')
   .get('/v/devtools.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('cran'),
-    value: Joi.string().regex(/^v\d+\.\d+\.\d+$/)
+    name: 'cran',
+    value: isVPlusTripleDottedVersion
   }));
 
 t.create('specified license')
diff --git a/service-tests/crates.js b/service-tests/crates.js
index 7d3d7e887cfca..a5ad159c88c2c 100644
--- a/service-tests/crates.js
+++ b/service-tests/crates.js
@@ -1,6 +1,5 @@
 'use strict';
 
-const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
 
 const t = new ServiceTester({ id: 'crates', title: 'crates.io' });
@@ -8,14 +7,8 @@ module.exports = t;
 
 t.create('license')
   .get('/l/libc.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('license'),
-    value: Joi.equal('MIT/Apache-2.0')
-  }));
+  .expectJSON({ name: 'license', value: 'MIT/Apache-2.0' });
 
 t.create('license (with version)')
   .get('/l/libc/0.2.31.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('license'),
-    value: Joi.equal('MIT/Apache-2.0')
-  }));
+  .expectJSON({ name: 'license', value: 'MIT/Apache-2.0' });
diff --git a/service-tests/discord.js b/service-tests/discord.js
index a705225b279b4..cd5956de9510d 100644
--- a/service-tests/discord.js
+++ b/service-tests/discord.js
@@ -9,7 +9,7 @@ module.exports = t;
 t.create('gets status for Reactiflux')
   .get('/102860784329052160.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('chat'),
+    name: 'chat',
     value: Joi.string().regex(/^[0-9]+ online$/),
   }));
 
diff --git a/service-tests/github.js b/service-tests/github.js
index 535af892011fb..674e3511e1876 100644
--- a/service-tests/github.js
+++ b/service-tests/github.js
@@ -2,55 +2,53 @@
 
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
+const {
+  isMetric,
+  isFileSize,
+  isFormattedDate,
+  isVPlusDottedVersionAtLeastOne
+} = require('./helpers/validators');
 
 const t = new ServiceTester({ id: 'github', title: 'Github' });
 module.exports = t;
 
-const validDateString = Joi.alternatives().try(
-  Joi.equal('today', 'yesterday'),
-  Joi.string().regex(/^last (sun|mon|tues|wednes|thurs|fri|satur)day$/),
-  Joi.string().regex(/^(january|february|march|april|may|june|july|august|september|october|november|december)( \d{4})?$/));
-
 t.create('License')
   .get('/license/badges/shields.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('license'),
-    value: Joi.string()
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'license', value: Joi.string() }));
 
 t.create('Contributors')
   .get('/contributors/cdnjs/cdnjs.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('contributors'),
+    name: 'contributors',
     value: Joi.string().regex(/^\w+$/)
   }));
 
 t.create('GitHub closed pull requests')
   .get('/issues-pr-closed/badges/shields.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('pull requests'),
+    name: 'pull requests',
     value: Joi.string().regex(/^[0-9]+[kMGTPEZY]? closed$/)
   }));
 
 t.create('GitHub closed pull requests raw')
   .get('/issues-pr-closed-raw/badges/shields.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('closed pull requests'),
+    name: 'closed pull requests',
     value: Joi.string().regex(/^\w+?$/)
   }));
 
 t.create('GitHub pull requests')
   .get('/issues-pr/badges/shields.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('pull requests'),
+    name: 'pull requests',
     value: Joi.string().regex(/^[0-9]+[kMGTPEZY]? open$/)
   }));
 
 t.create('GitHub pull requests raw')
   .get('/issues-pr-raw/badges/shields.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('open pull requests'),
-    value: Joi.string().regex(/^[0-9]+[kMGTPEZY]?$/)
+    name: 'open pull requests',
+    value: isMetric
   }));
 
 t.create('GitHub closed issues')
@@ -76,10 +74,7 @@ t.create('GitHub open issues')
 
 t.create('GitHub open issues raw')
   .get('/issues-raw/badges/shields.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('open issues'),
-    value: Joi.string().regex(/^[0-9]+[kMGTPEZY]?$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'open issues', value: isMetric }));
 
 t.create('GitHub open issues by label')
   .get('/issues/badges/shields/vendor-badge.json')
@@ -92,7 +87,7 @@ t.create('GitHub open issues by label (raw)')
   .get('/issues-raw/badges/shields/vendor-badge.json')
   .expectJSONTypes(Joi.object().keys({
     name: Joi.equal('open vendor-badge issues'),
-    value: Joi.string().regex(/^[0-9]+[kMGTPEZY]?$/)
+    value: isMetric
   }));
 
 t.create('GitHub open pull requests by label')
@@ -105,35 +100,35 @@ t.create('GitHub open pull requests by label')
 t.create('GitHub open pull requests by label (raw)')
   .get('/issues-pr-raw/badges/shields/vendor-badge.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('open vendor-badge pull requests'),
-    value: Joi.string().regex(/^[0-9]+[kMGTPEZY]?$/)
+    name: 'open vendor-badge pull requests',
+    value: isMetric
   }));
 
 t.create('Followers')
   .get('/followers/webcaetano.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('followers'),
+    name: 'followers',
     value: Joi.string().regex(/^\w+$/)
   }));
 
 t.create('Watchers')
   .get('/watchers/badges/shields.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('watchers'),
+    name: 'watchers',
     value: Joi.number().integer().positive()
   }));
 
 t.create('Stars')
   .get('/stars/badges/shields.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('stars'),
+    name: 'stars',
     value: Joi.string().regex(/^\w+$/)
   }));
 
 t.create('Forks')
   .get('/forks/badges/shields.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('forks'),
+    name: 'forks',
     value: Joi.number().integer().positive()
   }));
 
@@ -153,30 +148,24 @@ t.create('Commits since by latest release')
 
 t.create('Release')
   .get('/release/photonstorm/phaser.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('release'),
-    value: Joi.string()
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'release', value: Joi.string() }));
 
 t.create('(pre-)Release')
   .get('/release/photonstorm/phaser/all.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('release'),
-    value: Joi.string()
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'release', value: Joi.string() }));
 
 t.create('Release Date. e.g release date|today')
 .get('/release-date/microsoft/vscode.json')
 .expectJSONTypes(Joi.object().keys({
   name: 'release date',
-  value: validDateString
+  value: isFormattedDate
 }));
 
 t.create('Release Date - Custom Label. e.g myRelease|today')
 .get('/release-date/microsoft/vscode.json?label=myRelease')
 .expectJSONTypes(Joi.object().keys({
   name: 'myRelease',
-  value: validDateString
+  value: isFormattedDate
 }));
 
 t.create('Release Date - Should return `no releases or repo not found` for invalid repo')
@@ -187,14 +176,14 @@ t.create('(Pre-)Release Date. e.g release date|today')
 .get('/release-date-pre/microsoft/vscode.json')
 .expectJSONTypes(Joi.object().keys({
   name: 'release date',
-  value: validDateString
+  value: isFormattedDate
 }));
 
 t.create('(Pre-)Release Date - Custom Label. e.g myRelease|today')
 .get('/release-date-pre/microsoft/vscode.json?label=myRelease')
 .expectJSONTypes(Joi.object().keys({
   name: 'myRelease',
-  value: validDateString
+  value: isFormattedDate
 }));
 
 t.create('(Pre-)Release Date - Should return `no releases or repo not found` for invalid repo')
@@ -204,31 +193,22 @@ t.create('(Pre-)Release Date - Should return `no releases or repo not found` for
 
 t.create('Tag')
   .get('/tag/photonstorm/phaser.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('tag'),
-    value: Joi.string()
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'tag', value: Joi.string() }));
 
 t.create('Package version')
   .get('/package-json/v/badges/shields.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('package'),
-    value: Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?$/)
+    name: 'package',
+    value: isVPlusDottedVersionAtLeastOne
   }));
 
 t.create('Package name')
   .get('/package-json/n/badges/shields.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('package name'),
-    value: Joi.equal('gh-badges')
-  }));
+  .expectJSON({ name: 'package name', value: 'gh-badges' });
 
 t.create('Package name - Custom label')
   .get('/package-json/name/badges/shields.json?label=Dev Name')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('Dev Name'),
-    value: Joi.equal('gh-badges')
-  }));
+  .expectJSON({ name: 'Dev Name', value: 'gh-badges' });
 
 t.create('Package array')
   .get('/package-json/keywords/badges/shields.json')
@@ -239,107 +219,83 @@ t.create('Package array')
 
 t.create('Package object')
   .get('/package-json/dependencies/badges/shields.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('package dependencies'),
-    value: Joi.equal('invalid data')
-  }));
+  .expectJSON({ name: 'package dependencies', value: 'invalid data' });
 
 t.create('Manifest version')
   .get('/manifest-json/v/RedSparr0w/IndieGala-Helper.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('manifest'),
-    value: Joi.string().regex(/^v\d+(\.\d+)?(\.\d+)?$/)
+    name: 'manifest',
+    value: isVPlusDottedVersionAtLeastOne
   }));
 
 t.create('Manifest name')
   .get('/manifest-json/n/RedSparr0w/IndieGala-Helper.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('manifest name'),
-    value: Joi.equal('IndieGala Helper')
-  }));
+  .expectJSON({ name: 'manifest name', value: 'IndieGala Helper' });
 
 t.create('Manifest array')
   .get('/manifest-json/permissions/RedSparr0w/IndieGala-Helper.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('manifest permissions'),
+    name: 'manifest permissions',
     value: Joi.string().regex(/.*?,/)
   }));
 
 t.create('Manifest object')
   .get('/manifest-json/background/RedSparr0w/IndieGala-Helper.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('manifest background'),
-    value: Joi.equal('invalid data')
-  }));
+  .expectJSON({ name: 'manifest background', value: 'invalid data' });
 
 t.create('Manifest invalid json response')
   .get('/manifest-json/v/RedSparr0w/not-a-real-project.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('manifest'),
-    value: Joi.equal('invalid data')
-  }));
+  .expectJSON({ name: 'manifest', value: 'invalid data' });
 
 t.create('Manifest no network connection')
   .get('/manifest-json/v/RedSparr0w/IndieGala-Helper.json')
   .networkOff()
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('manifest'),
-    value: Joi.equal('inaccessible')
-  }));
+  .expectJSON({ name: 'manifest', value: 'inaccessible' });
 
 t.create('File size')
   .get('/size/webcaetano/craft/build/phaser-craft.min.js.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('size'),
-    value: Joi.string().regex(/^[0-9]*[.]?[0-9]+\s(B|kB|MB|GB|TB|PB|EB|ZB|YB)$/),
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'size', value: isFileSize }));
 
 t.create('File size 404')
   .get('/size/webcaetano/craft/build/does-not-exist.min.js.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('size'),
-    value: Joi.string().regex(/^repo or file not found$/),
-  }));
+  .expectJSON({ name: 'size', value: 'repo or file not found' });
 
 t.create('File size for "not a regular file"')
   .get('/size/webcaetano/craft/build.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('size'),
-    value: Joi.string().regex(/^not a regular file$/),
-  }));
+  .expectJSON({ name: 'size', value: 'not a regular file' });
 
 t.create('Downloads all releases')
   .get('/downloads/photonstorm/phaser/total.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
+    name: 'downloads',
     value: Joi.string().regex(/^\w+\s+total$/)
   }));
 
 t.create('downloads for release without slash')
   .get('/downloads/atom/atom/v0.190.0/total.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
+    name: 'downloads',
     value: Joi.string().regex(/^[0-9]+[kMGTPEZY]? v0\.190\.0$/)
   }));
 
 t.create('downloads for specific asset without slash')
   .get('/downloads/atom/atom/v0.190.0/atom-amd64.deb.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
+    name: 'downloads',
     value: Joi.string().regex(/^[0-9]+[kMGTPEZY]? v0\.190\.0 \[atom-amd64\.deb\]$/)
   }));
 
 t.create('downloads for release with slash')
   .get('/downloads/NHellFire/dban/stable/v2.2.8/total.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
+    name: 'downloads',
     value: Joi.string().regex(/^[0-9]+[kMGTPEZY]? stable\/v2\.2\.8$/)
   }));
 
 t.create('downloads for specific asset with slash')
   .get('/downloads/NHellFire/dban/stable/v2.2.8/dban-2.2.8_i586.iso.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
+    name: 'downloads',
     value: Joi.string().regex(/^[0-9]+[kMGTPEZY]? stable\/v2\.2\.8 \[dban-2\.2\.8_i586\.iso\]$/)
   }));
 
@@ -349,17 +305,11 @@ t.create('downloads for unknown release')
 
 t.create('hit counter')
   .get('/search/torvalds/linux/goto.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('goto counter'),
-    value: Joi.string().regex(/^[0-9]*(k|M|G|T|P|E|Z|Y)$/),
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'goto counter', value: isMetric }));
 
 t.create('hit counter for nonexistent repo')
   .get('/search/torvalds/not-linux/goto.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('goto counter'),
-    value: Joi.string().regex(/^repo not found$/),
-  }));
+  .expectJSON({ name: 'goto counter', value: 'repo not found' });
 
 t.create('commit activity (1 year)')
   .get('/commit-activity/y/eslint/eslint.json')
@@ -384,21 +334,15 @@ t.create('commit activity (1 week)')
 
 t.create('last commit (recent)')
   .get('/last-commit/eslint/eslint.json')
-  .expectJSONTypes(Joi.object().keys({ name: 'last commit', value: validDateString }));
+  .expectJSONTypes(Joi.object().keys({ name: 'last commit', value: isFormattedDate }));
 
 t.create('last commit (ancient)')
   .get('/last-commit/badges/badgr.co.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('last commit'),
-    value: Joi.equal('january 2014'),
-  }));
+  .expectJSON({ name: 'last commit', value: 'january 2014' });
 
 t.create('last commit (on branch)')
   .get('/last-commit/badges/badgr.co/shielded.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('last commit'),
-    value: Joi.equal('july 2013'),
-  }));
+  .expectJSON({ name: 'last commit', value: 'july 2013' });
 
 t.create('github issue state')
   .get('/issues/detail/s/badges/shields/979.json')
@@ -434,11 +378,11 @@ t.create('github issue comments')
 
 t.create('github issue age')
   .get('/issues/detail/age/badges/shields/979.json')
-  .expectJSONTypes(Joi.object().keys({ name: 'created', value: validDateString }));
+  .expectJSONTypes(Joi.object().keys({ name: 'created', value: isFormattedDate }));
 
 t.create('github issue update')
   .get('/issues/detail/last-update/badges/shields/979.json')
-  .expectJSONTypes(Joi.object().keys({ name: 'updated', value: validDateString }));
+  .expectJSONTypes(Joi.object().keys({ name: 'updated', value: isFormattedDate }));
 
 t.create('github pull request check state')
   .get('/status/s/pulls/badges/shields/1110.json')
diff --git a/service-tests/helpers/validators.js b/service-tests/helpers/validators.js
new file mode 100644
index 0000000000000..681fc3017ea49
--- /dev/null
+++ b/service-tests/helpers/validators.js
@@ -0,0 +1,33 @@
+'use strict';
+
+const Joi = require('joi');
+
+const withRegex = (re) => Joi.string().regex(re);
+
+const isVPlusTripleDottedVersion = withRegex(/^v[0-9]+.[0-9]+.[0-9]+$/);
+
+const isVPlusDottedVersionAtLeastOne = withRegex(/^v\d+(\.\d+)?(\.\d+)?$/);
+
+const isStarRating = withRegex(/^[\u2605\u2606]{5}$/);
+
+const isMetric = withRegex(/^[0-9]+[kMGTPEZY]?$/);
+
+const isPercentage = withRegex(/^[0-9]+\%$/);
+
+const isFileSize = withRegex(/^[0-9]*[.]?[0-9]+\s(B|kB|MB|GB|TB|PB|EB|ZB|YB)$/);
+
+const isFormattedDate = Joi.alternatives().try(
+  Joi.equal('today', 'yesterday'),
+  Joi.string().regex(/^last (sun|mon|tues|wednes|thurs|fri|satur)day$/),
+  Joi.string().regex(/^(january|february|march|april|may|june|july|august|september|october|november|december)( \d{4})?$/));
+
+
+module.exports = {
+  isVPlusTripleDottedVersion,
+  isVPlusDottedVersionAtLeastOne,
+  isStarRating,
+  isMetric,
+  isPercentage,
+  isFileSize,
+  isFormattedDate
+};
diff --git a/service-tests/hexpm.js b/service-tests/hexpm.js
index ea390d7b7f8af..989dcf395e3f6 100644
--- a/service-tests/hexpm.js
+++ b/service-tests/hexpm.js
@@ -2,6 +2,9 @@
 
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
+const { isMetric } = require('./helpers/validators');
+
+const isHexpmVersion = Joi.string().regex(/^v\d+.\d+.?\d?$/);
 
 const t = new ServiceTester({ id: 'hexpm', title: 'Hex.pm' });
 module.exports = t;
@@ -9,35 +12,29 @@ module.exports = t;
 t.create('downloads per week')
   .get('/dw/cowboy.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
+    name: 'downloads',
     value: Joi.string().regex(/^\d+[a-z]?\/week$/)
   }));
 
 t.create('downloads per day')
   .get('/dd/cowboy.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
+    name: 'downloads',
     value: Joi.string().regex(/^\d+[a-z]?\/day$/)
   }));
 
 t.create('downloads in total')
   .get('/dt/cowboy.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
-    value: Joi.string().regex(/^\d+[kMGTPEZY]?$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'downloads', value: isMetric }));
 
 t.create('version')
   .get('/v/cowboy.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('hex'),
-    value: Joi.string().regex(/^v\d+.\d+.?\d?$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'hex', value: isHexpmVersion }));
 
 t.create('license')
   .get('/l/cowboy.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('license'),
+    name: 'license',
     value: Joi.string().required()
   }));
 
diff --git a/service-tests/jetbrains.js b/service-tests/jetbrains.js
index 28e4e9bb0d227..62348382de50d 100644
--- a/service-tests/jetbrains.js
+++ b/service-tests/jetbrains.js
@@ -2,30 +2,22 @@
 
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
+const { isMetric } = require('./helpers/validators');
 
 const t = new ServiceTester({ id: 'jetbrains', title: 'JetBrains plugin' });
 module.exports = t;
 
 t.create('downloads (number as a plugin id)')
   .get('/plugin/d/7495.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
-    value: Joi.string().regex(/^[0-9]+[kMGTPEZY]$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'downloads', value: isMetric }));
 
 t.create('downloads (plugin id from plugin.xml)')
   .get('/plugin/d/org.intellij.scala.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
-    value: Joi.string().regex(/^[0-9]+[kMGTPEZY]$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'downloads', value: isMetric }));
 
 t.create('downloads (user friendly plugin id)')
   .get('/plugin/d/1347-scala.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('downloads'),
-    value: Joi.string().regex(/^[0-9]+[kMGTPEZY]$/)
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'downloads', value: isMetric }));
 
 t.create('unknown plugin')
   .get('/plugin/d/unknown-plugin.json')
diff --git a/service-tests/jitpack.js b/service-tests/jitpack.js
index 571bd8c9dff5d..c93171b68c399 100644
--- a/service-tests/jitpack.js
+++ b/service-tests/jitpack.js
@@ -3,15 +3,15 @@
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
 
+// Github allows versions with chars, etc.
+const isAnyV = Joi.string().regex(/^v.+$/);
+
 const t = new ServiceTester({ id: 'jitpack', title: 'JitPack' });
 module.exports = t;
 
 t.create('version')
   .get('/v/jitpack/maven-simple.json')
-  .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('JitPack'),
-    value: Joi.string().regex(/^v.+$/)//Github allows versions with chars, etc.
-  }));
+  .expectJSONTypes(Joi.object().keys({ name: 'JitPack', value: isAnyV }));
 
 t.create('unknown package')
   .get('/v/some-bogus-user/project.json')
diff --git a/service-tests/luarocks.js b/service-tests/luarocks.js
index 1330de4f4d833..47f23a4409adb 100644
--- a/service-tests/luarocks.js
+++ b/service-tests/luarocks.js
@@ -6,11 +6,13 @@ const ServiceTester = require('./runner/service-tester');
 const t = new ServiceTester({ id: 'luarocks', title: 'LuaRocks' });
 module.exports = t;
 
+const isLuaVersion = Joi.string().regex(/^v\d+\.\d+\.\d+-\d+$/);
+
 t.create('version')
   .get('/v/mpeterv/luacheck.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('luarocks'),
-    value: Joi.string().regex(/^v\d+\.\d+\.\d+-\d+$/)
+    name: 'luarocks',
+    value: isLuaVersion
   }));
 
 t.create('unknown package')
diff --git a/service-tests/maven-central.js b/service-tests/maven-central.js
index 53259745e3efc..3a089ed3034ee 100644
--- a/service-tests/maven-central.js
+++ b/service-tests/maven-central.js
@@ -9,14 +9,14 @@ module.exports = t;
 t.create('latest version')
   .get('/v/com.github.fabriziocucci/yacl4j.json') // http://repo1.maven.org/maven2/com/github/fabriziocucci/yacl4j/
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('maven-central'),
+    name: 'maven-central',
     value: Joi.string().regex(/^v(.*)$/)
   }));
 
 t.create('latest 0.8 version')
   .get('/v/com.github.fabriziocucci/yacl4j/0.8.json') // http://repo1.maven.org/maven2/com/github/fabriziocucci/yacl4j/
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('maven-central'),
+    name: 'maven-central',
     value: Joi.string().regex(/^v0\.8(.*)$/)
   }));
 
diff --git a/service-tests/nexus.js b/service-tests/nexus.js
index 8778957493f3f..ec53903cc96f1 100644
--- a/service-tests/nexus.js
+++ b/service-tests/nexus.js
@@ -9,7 +9,7 @@ module.exports = t;
 t.create('search release version')
   .get('/r/https/repository.jboss.org/nexus/jboss/jboss-client.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('nexus'),
+    name: 'nexus',
     value: Joi.string().regex(/^4(\.\d+)+$/)
   }));
 
@@ -20,7 +20,7 @@ t.create('search release version of an inexistent artifact')
 t.create('search snapshot version')
   .get('/s/https/repository.jboss.org/nexus/com.progress.fuse/fusehq.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('nexus'),
+    name: 'nexus',
     value: Joi.string().regex(/-SNAPSHOT$/)
   }));
 
@@ -43,14 +43,14 @@ t.create('search snapshot version of an inexistent artifact')
 t.create('resolve version')
   .get('/developer/https/repository.jboss.org/nexus/ai.h2o/h2o-automl.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('nexus'),
+    name: 'nexus',
     value: Joi.string().regex(/^3(\.\d+)+$/)
   }));
 
 t.create('resolve version with query')
   .get('/fs-public-snapshots/https/repository.jboss.org/nexus/com.progress.fuse/fusehq:c=agent-apple-osx:p=tar.gz.json')
   .expectJSONTypes(Joi.object().keys({
-    name: Joi.equal('nexus'),
+    name: 'nexus',
     value: Joi.string().regex(/^7(\.\d+)+-SNAPSHOT$/)
   }));
 
diff --git a/service-tests/vscode-marketplace.js b/service-tests/vscode-marketplace.js
index b07d210a54376..4c39706ed6373 100644
--- a/service-tests/vscode-marketplace.js
+++ b/service-tests/vscode-marketplace.js
@@ -2,48 +2,45 @@
 
 const Joi = require('joi');
 const ServiceTester = require('./runner/service-tester');
+const {
+  isVPlusTripleDottedVersion,
+  isMetric
+} = require('./helpers/validators');
+
+const isVscodeRating = Joi.string().regex(/[0-5].[0-9]{2}\/5?\s*\([0-9]*\)$/);
 
 const t = new ServiceTester({ id: 'vscode-marketplace', title: 'VS Code Marketplace' });
 module.exports = t;
 
 t.create('downloads should be formatted. eg. downloads|72M')
 .get('/d/ritwickdey.LiveServer.json')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('downloads'),
-  value: Joi.string().regex(/^[0-9]+[K|M]?$/i)
-}));
+.expectJSONTypes(Joi.object().keys({ name: 'downloads', value: isMetric }));
 
 t.create('downloads label should be changed to custom label. eg. Total Installs|72M')
 .get('/d/ritwickdey.LiveServer.json?label="Total Installs"')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('Total Installs'),
-  value: Joi.string().regex(/^[0-9]+[K|M]?$/i)
-}));
+.expectJSONTypes(Joi.object().keys({ name: 'Total Installs', value: isMetric }));
 
 t.create('rating should be formatted. eg. rating|4.25/5(30)')
 .get('/r/ritwickdey.LiveServer.json')
-.expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('rating'),
-  value: Joi.string().regex(/[0-5].[0-9]{2}\/5?\s*\([0-9]*\)$/)
-}));
+.expectJSONTypes(Joi.object().keys({ name: 'rating', value: isVscodeRating }));
 
 t.create('rating label should be changed to custom label. eg. My custom rating label|4.25/5(30)')
 .get('/r/ritwickdey.LiveServer.json?label="My custom rating label"')
 .expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('My custom rating label'),
-  value: Joi.string().regex(/[0-5].[0-9]{2}\/5?\s*\([0-9]*\)$/)
+  name: 'My custom rating label',
+  value: isVscodeRating
 }));
 
 t.create('version should be formatted. eg. Visual Studio Marketplace|v7.2.5')
 .get('/v/ritwickdey.LiveServer.json')
 .expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('visual studio marketplace'),
-  value: Joi.string().regex(/^v[0-9]*.[0-9]*.[0-9]*$/)
+  name: 'visual studio marketplace',
+  value: isVPlusTripleDottedVersion
 }));
 
 t.create('version label should be changed to custom label. eg. VSM|v7.2.5')
 .get('/v/ritwickdey.LiveServer.json?label=VSM')
 .expectJSONTypes(Joi.object().keys({
-  name: Joi.equal('VSM'),
-  value: Joi.string().regex(/^v[0-9]*.[0-9]*.[0-9]*$/)
+  name: 'VSM',
+  value: isVPlusTripleDottedVersion
 }));
diff --git a/service-tests/waffle.js b/service-tests/waffle.js
index 8101c36ad080e..fe7cea1161ef2 100644
--- a/service-tests/waffle.js
+++ b/service-tests/waffle.js
@@ -41,14 +41,11 @@ t.create('label should be `bug` & value should be exactly 5 as supplied in `fake
     .intercept(nock => nock('https://api.waffle.io/')
         .get('/userName/repoName/cards')
         .reply(200, fakeData))
-    .expectJSONTypes(Joi.object().keys({
-      name: Joi.equal('bug'),
-      value: Joi.equal('5')
-    }));
+    .expectJSON({ name: 'bug', value: '5' });
 
 t.create('label should be `Mybug` & value should be formated.  e.g: Mybug|25')
     .get('/label/ritwickdey/vscode-live-server/bug.json?label=Mybug')
     .expectJSONTypes(Joi.object().keys({
-      name: Joi.equal('Mybug'),
+      name: 'Mybug',
       value: Joi.string().regex(/^\d+$/)
     }));