diff --git a/README.rst b/README.rst
index 9743e6aa1..15498b6ff 100644
--- a/README.rst
+++ b/README.rst
@@ -1,34 +1,38 @@
-.. image:: https://beeware.org/project/projects/tools/briefcase/briefcase.png
+.. |logo| image:: https://beeware.org/project/projects/tools/briefcase/briefcase.png
    :width: 72px
    :target: https://beeware.org/briefcase
 
-Briefcase
-=========
-
-.. image:: https://img.shields.io/pypi/pyversions/briefcase.svg
+.. |pyversions| image:: https://img.shields.io/pypi/pyversions/briefcase.svg
    :target: https://pypi.python.org/pypi/briefcase
    :alt: Python Versions
 
-.. image:: https://img.shields.io/pypi/v/briefcase.svg
+.. |version| image:: https://img.shields.io/pypi/v/briefcase.svg
    :target: https://pypi.python.org/pypi/briefcase
    :alt: PyPI Version
 
-.. image:: https://img.shields.io/pypi/status/briefcase.svg
+.. |maturity| image:: https://img.shields.io/pypi/status/briefcase.svg
    :target: https://pypi.python.org/pypi/briefcase
    :alt: Maturity
 
-.. image:: https://img.shields.io/pypi/l/briefcase.svg
+.. |license| image:: https://img.shields.io/pypi/l/briefcase.svg
    :target: https://github.com/beeware/briefcase/blob/main/LICENSE
    :alt: BSD License
 
-.. image:: https://github.com/beeware/briefcase/workflows/CI/badge.svg?branch=main
+.. |ci| image:: https://github.com/beeware/briefcase/workflows/CI/badge.svg?branch=main
    :target: https://github.com/beeware/briefcase/actions
    :alt: Build Status
 
-.. image:: https://img.shields.io/discord/836455665257021440?label=Discord%20Chat&logo=discord&style=plastic
+.. |social| image:: https://img.shields.io/discord/836455665257021440?label=Discord%20Chat&logo=discord&style=plastic
    :target: https://beeware.org/bee/chat/
    :alt: Discord server
 
+|logo|
+
+Briefcase
+=========
+
+|pyversions| |version| |maturity| |license| |ci| |social|
+
 Briefcase is a tool for converting a Python project into a standalone native
 application. You can package projects for:
 
diff --git a/changes/1763.doc.rst b/changes/1763.doc.rst
new file mode 100644
index 000000000..9f5196fe5
--- /dev/null
+++ b/changes/1763.doc.rst
@@ -0,0 +1 @@
+The README badges were updated to display correctly on GitHub.