diff --git a/config/config.go b/config/config.go
index 2d3db1c73..cfa9e68a6 100644
--- a/config/config.go
+++ b/config/config.go
@@ -14,36 +14,41 @@ const (
 	DefaultManagerInterval       = time.Minute
 )
 
-// Defines the max number of requests, here:
-// 50 requests bucket, replenished at a rate of 1 per second
+// Defines all the limits
+// - request limit: max number of PUT/GET/.. requests (here: 50 requests bucket, replenished at a rate of 1 per second)
+// - global topic limit: max number of topics overall
+// - subscription limit: max number of subscriptions (active HTTP connections) per per-visitor/IP
 var (
-	defaultRequestLimit      = rate.Every(time.Second)
-	defaultRequestLimitBurst = 50
-	defaultSubscriptionLimit = 30 // per visitor
+	defaultGlobalTopicLimit         = 5000
+	defaultVisitorRequestLimit      = rate.Every(time.Second)
+	defaultVisitorRequestLimitBurst = 50
+	defaultVisitorSubscriptionLimit = 30
 )
 
 // Config is the main config struct for the application. Use New to instantiate a default config struct.
 type Config struct {
-	ListenHTTP            string
-	FirebaseKeyFile       string
-	MessageBufferDuration time.Duration
-	KeepaliveInterval     time.Duration
-	ManagerInterval       time.Duration
-	RequestLimit          rate.Limit
-	RequestLimitBurst     int
-	SubscriptionLimit     int
+	ListenHTTP               string
+	FirebaseKeyFile          string
+	MessageBufferDuration    time.Duration
+	KeepaliveInterval        time.Duration
+	ManagerInterval          time.Duration
+	GlobalTopicLimit         int
+	VisitorRequestLimit      rate.Limit
+	VisitorRequestLimitBurst int
+	VisitorSubscriptionLimit int
 }
 
 // New instantiates a default new config
 func New(listenHTTP string) *Config {
 	return &Config{
-		ListenHTTP:            listenHTTP,
-		FirebaseKeyFile:       "",
-		MessageBufferDuration: DefaultMessageBufferDuration,
-		KeepaliveInterval:     DefaultKeepaliveInterval,
-		ManagerInterval:       DefaultManagerInterval,
-		RequestLimit:          defaultRequestLimit,
-		RequestLimitBurst:     defaultRequestLimitBurst,
-		SubscriptionLimit:     defaultSubscriptionLimit,
+		ListenHTTP:               listenHTTP,
+		FirebaseKeyFile:          "",
+		MessageBufferDuration:    DefaultMessageBufferDuration,
+		KeepaliveInterval:        DefaultKeepaliveInterval,
+		ManagerInterval:          DefaultManagerInterval,
+		GlobalTopicLimit:         defaultGlobalTopicLimit,
+		VisitorRequestLimit:      defaultVisitorRequestLimit,
+		VisitorRequestLimitBurst: defaultVisitorRequestLimitBurst,
+		VisitorSubscriptionLimit: defaultVisitorSubscriptionLimit,
 	}
 }
diff --git a/server/index.html b/server/index.html
index b41afd754..551670ca5 100644
--- a/server/index.html
+++ b/server/index.html
@@ -81,6 +81,12 @@ <h3>Subscribe via web</h3>
     <ul id="topicsList"></ul>
     <audio id="notifySound" src="static/sound/mixkit-message-pop-alert-2354.mp3"></audio>
 
+    <h3>Subscribe via phone</h3>
+    <p>
+        Once it's approved, you can use the <b>Ntfy Android App</b> to receive notifications directly on your phone. Just like
+        the server, this app is also <a href="https://github.com/binwiederhier/ntfy-android">open source</a>.
+    </p>
+
     <h3>Subscribe via your app, or via the CLI</h3>
     <p class="smallMarginBottom">
         Using <a href="https://developer.mozilla.org/en-US/docs/Web/API/EventSource">EventSource</a> in JS, you can consume
@@ -142,6 +148,7 @@ <h3>Message buffering and polling</h3>
         $ curl -s "ntfy.sh/mytopic/json?poll=1&since=10m"<br/>
         # Returns messages from up to 10 minutes ago and ends the connection
     </code>
+
     <h2>FAQ</h2>
     <p>
         <b>Isn't this like ...?</b><br/>
@@ -165,6 +172,28 @@ <h2>FAQ</h2>
         That said, the logs do not contain any topic names or other details about you. Check the code if you don't believe me.
     </p>
 
+    <p>
+        <b>Why is Firebase used?</b><br/>
+        In addition to caching messages locally and delivering them to long-polling subscribers, all messages are also
+        published to Firebase Cloud Messaging (FCM) (if <tt>FirebaseKeyFile</tt> is set, which it is on ntfy.sh). This
+        is to facilitate instant notifications on Android. I tried really, really hard to avoid using FCM, but newer
+        versions of Android made it impossible to implement <a href="https://developer.android.com/guide/background">background services</a>>.
+        I'm sorry.
+    </p>
+
+    <h2>Privacy policy</h2>
+    <p>
+        Neither the server nor the app record any personal information, or share any of the messages and topics with
+        any outside service. All data is exclusively used to make the service function properly. The notable exception
+        is the Firebase Cloud Messaging (FCM) service, which is required to provide instant Android notifications (see
+        FAQ for details).
+    </p>
+
+    <p>
+        The web server does not log or otherwise store request paths, remote IP addresses or even topics or messages,
+        aside from a short on-disk cache (up to a day) to support the <tt>since=</tt> feature and service restarts.
+    </p>
+
     <center id="ironicCenterTagDontFreakOut"><i>Made with ❤️ by <a href="https://heckel.io">Philipp C. Heckel</a></i></center>
 </div>
 <script src="static/js/app.js"></script>
diff --git a/server/server.go b/server/server.go
index 6811a62ec..dcee296e6 100644
--- a/server/server.go
+++ b/server/server.go
@@ -24,6 +24,7 @@ import (
 
 // TODO add "max messages in a topic" limit
 // TODO implement persistence
+// TODO implement "since=<ID>"
 
 // Server is the main server
 type Server struct {
@@ -146,7 +147,7 @@ func (s *Server) handleInternal(w http.ResponseWriter, r *http.Request) error {
 	} else if r.Method == http.MethodGet && staticRegex.MatchString(r.URL.Path) {
 		return s.handleStatic(w, r)
 	} else if (r.Method == http.MethodPut || r.Method == http.MethodPost) && topicRegex.MatchString(r.URL.Path) {
-		return s.handlePublish(w, r)
+		return s.handlePublish(w, r, v)
 	} else if r.Method == http.MethodGet && jsonRegex.MatchString(r.URL.Path) {
 		return s.handleSubscribeJSON(w, r, v)
 	} else if r.Method == http.MethodGet && sseRegex.MatchString(r.URL.Path) {
@@ -169,8 +170,11 @@ func (s *Server) handleStatic(w http.ResponseWriter, r *http.Request) error {
 	return nil
 }
 
-func (s *Server) handlePublish(w http.ResponseWriter, r *http.Request) error {
-	t := s.createTopic(r.URL.Path[1:])
+func (s *Server) handlePublish(w http.ResponseWriter, r *http.Request, v *visitor) error {
+	t, err := s.topic(r.URL.Path[1:])
+	if err != nil {
+		return err
+	}
 	reader := io.LimitReader(r.Body, messageLimit)
 	b, err := io.ReadAll(reader)
 	if err != nil {
@@ -223,10 +227,13 @@ func (s *Server) handleSubscribeRaw(w http.ResponseWriter, r *http.Request, v *v
 
 func (s *Server) handleSubscribe(w http.ResponseWriter, r *http.Request, v *visitor, format string, contentType string, encoder messageEncoder) error {
 	if err := v.AddSubscription(); err != nil {
-		return err
+		return errHTTPTooManyRequests
 	}
 	defer v.RemoveSubscription()
-	t := s.createTopic(strings.TrimSuffix(r.URL.Path[1:], "/"+format)) // Hack
+	t, err := s.topic(strings.TrimSuffix(r.URL.Path[1:], "/"+format)) // Hack
+	if err != nil {
+		return err
+	}
 	since, err := parseSince(r)
 	if err != nil {
 		return err
@@ -304,16 +311,19 @@ func (s *Server) handleOptions(w http.ResponseWriter, r *http.Request) error {
 	return nil
 }
 
-func (s *Server) createTopic(id string) *topic {
+func (s *Server) topic(id string) (*topic, error) {
 	s.mu.Lock()
 	defer s.mu.Unlock()
 	if _, ok := s.topics[id]; !ok {
+		if len(s.topics) >= s.config.GlobalTopicLimit {
+			return nil, errHTTPTooManyRequests
+		}
 		s.topics[id] = newTopic(id)
 		if s.firebase != nil {
 			s.topics[id].Subscribe(s.firebase)
 		}
 	}
-	return s.topics[id]
+	return s.topics[id], nil
 }
 
 func (s *Server) updateStatsAndExpire() {
@@ -331,7 +341,7 @@ func (s *Server) updateStatsAndExpire() {
 	for _, t := range s.topics {
 		t.Prune(s.config.MessageBufferDuration)
 		subs, msgs := t.Stats()
-		if msgs == 0 && (subs == 0 || (s.firebase != nil && subs == 1)) {
+		if msgs == 0 && (subs == 0 || (s.firebase != nil && subs == 1)) { // Firebase is a subscriber!
 			delete(s.topics, t.id)
 		}
 	}
diff --git a/server/visitor.go b/server/visitor.go
index 06ee32d69..3e028acd1 100644
--- a/server/visitor.go
+++ b/server/visitor.go
@@ -3,6 +3,7 @@ package server
 import (
 	"golang.org/x/time/rate"
 	"heckel.io/ntfy/config"
+	"heckel.io/ntfy/util"
 	"sync"
 	"time"
 )
@@ -15,16 +16,17 @@ const (
 type visitor struct {
 	config        *config.Config
 	limiter       *rate.Limiter
-	subscriptions int
+	subscriptions *util.Limiter
 	seen          time.Time
 	mu            sync.Mutex
 }
 
 func newVisitor(conf *config.Config) *visitor {
 	return &visitor{
-		config:  conf,
-		limiter: rate.NewLimiter(conf.RequestLimit, conf.RequestLimitBurst),
-		seen:    time.Now(),
+		config:        conf,
+		limiter:       rate.NewLimiter(conf.VisitorRequestLimit, conf.VisitorRequestLimitBurst),
+		subscriptions: util.NewLimiter(int64(conf.VisitorSubscriptionLimit)),
+		seen:          time.Now(),
 	}
 }
 
@@ -38,17 +40,16 @@ func (v *visitor) RequestAllowed() error {
 func (v *visitor) AddSubscription() error {
 	v.mu.Lock()
 	defer v.mu.Unlock()
-	if v.subscriptions >= v.config.SubscriptionLimit {
+	if err := v.subscriptions.Add(1); err != nil {
 		return errHTTPTooManyRequests
 	}
-	v.subscriptions++
 	return nil
 }
 
 func (v *visitor) RemoveSubscription() {
 	v.mu.Lock()
 	defer v.mu.Unlock()
-	v.subscriptions--
+	v.subscriptions.Sub(1)
 }
 
 func (v *visitor) Keepalive() {
@@ -60,6 +61,5 @@ func (v *visitor) Keepalive() {
 func (v *visitor) Stale() bool {
 	v.mu.Lock()
 	defer v.mu.Unlock()
-	v.seen = time.Now()
 	return time.Since(v.seen) > visitorExpungeAfter
 }
diff --git a/util/limit.go b/util/limit.go
new file mode 100644
index 000000000..962757f28
--- /dev/null
+++ b/util/limit.go
@@ -0,0 +1,65 @@
+package util
+
+import (
+	"errors"
+	"sync"
+)
+
+// ErrLimitReached is the error returned by the Limiter and LimitWriter when the predefined limit has been reached
+var ErrLimitReached = errors.New("limit reached")
+
+// Limiter is a helper that allows adding values up to a well-defined limit. Once the limit is reached
+// ErrLimitReached will be returned. Limiter may be used by multiple goroutines.
+type Limiter struct {
+	value int64
+	limit int64
+	mu    sync.Mutex
+}
+
+// NewLimiter creates a new Limiter
+func NewLimiter(limit int64) *Limiter {
+	return &Limiter{
+		limit: limit,
+	}
+}
+
+// Add adds n to the limiters internal value, but only if the limit has not been reached. If the limit would be
+// exceeded after adding n, ErrLimitReached is returned.
+func (l *Limiter) Add(n int64) error {
+	l.mu.Lock()
+	defer l.mu.Unlock()
+	if l.limit == 0 {
+		l.value += n
+		return nil
+	} else if l.value+n <= l.limit {
+		l.value += n
+		return nil
+	} else {
+		return ErrLimitReached
+	}
+}
+
+// Sub subtracts a value from the limiters internal value
+func (l *Limiter) Sub(n int64) {
+	l.Add(-n)
+}
+
+// Set sets the value of the limiter to n. This function ignores the limit. It is meant to set the value
+// based on reality.
+func (l *Limiter) Set(n int64) {
+	l.mu.Lock()
+	l.value = n
+	l.mu.Unlock()
+}
+
+// Value returns the internal value of the limiter
+func (l *Limiter) Value() int64 {
+	l.mu.Lock()
+	defer l.mu.Unlock()
+	return l.value
+}
+
+// Limit returns the defined limit
+func (l *Limiter) Limit() int64 {
+	return l.limit
+}