diff --git a/CHANGES/3115.feature b/CHANGES/3115.feature
new file mode 100644
index 00000000000..5a55aa15f4e
--- /dev/null
+++ b/CHANGES/3115.feature
@@ -0,0 +1,3 @@
+Introduces anonymous telemetry data posting to `<https://analytics.pulpproject.org/>`_. This is
+enabled by default, and can be disabled by setting the ``TELEMETRY`` setting to ``False``. See the
+:ref:`telemetry docs <telemetry>` for more info on exactly what is posted along with an example.
diff --git a/docs/components.rst b/docs/components.rst
index e6a4c763f45..5bbf5798bcc 100644
--- a/docs/components.rst
+++ b/docs/components.rst
@@ -80,6 +80,7 @@ started and stopped without notifying Pulp.
 All necessary information about tasks is stored in Pulp's Postgres database as a single source of
 truth. In case your tasking system get's jammed, there is a guide to help :ref:debugging_tasks.
 
+
 Static Content
 --------------
 
@@ -100,3 +101,43 @@ Collect all of the static content into place using the ``collectstatic`` command
 ``DJANGO_SETTINGS_MODULE="pulpcore.app.settings"``. Run ``collectstatic`` as follows::
 
     $ pulpcore-manager collectstatic
+
+
+
+.. _telemetry:
+
+Telemetry Collection
+--------------------
+
+By default, Pulp installations post anonymous telemetry data every 24 hours which is summarized on
+`<https://analytics.pulpproject.org/>`_ and aids in project decision making. This is enabled by
+default but can be disabled by setting ``TELEMETRY=False`` in your settings.
+
+Here is the list of exactly what is collected along with an example below:
+
+* The version of Pulp components installed
+* The number of worker processes and number of hosts (not hostnames) those workers run on
+* The number of content app processes and number of hosts (not hostnames) those content apps run on
+
+An example payload:
+
+.. code-block:: json
+
+    {
+        "systemId": "a6d91458-32e8-4528-b608-b2222ede994e",
+    	"onlineContentApps": {
+            "processes": 2,
+            "hosts": 1
+    	},
+    	"onlineWorkers": {
+            "processes": 2,
+            "hosts": 1
+	    },
+    	"components": [{
+            "name": "core",
+            "version": "3.21.0"
+	    }, {
+            "name": "file",
+            "version": "1.12.0"
+    	}]
+    }
diff --git a/docs/configuration/settings.rst b/docs/configuration/settings.rst
index ab02518fa4d..1a2be363138 100644
--- a/docs/configuration/settings.rst
+++ b/docs/configuration/settings.rst
@@ -406,3 +406,15 @@ TASK_DIAGNOSTICS
     ``/var/tmp/pulp/<task_UUID>/``. This is ``False`` by default.
 
       * memory - the task's max resident set size in MB.
+
+
+.. _telemetry-setting:
+
+TELEMETRY
+^^^^^^^^^
+
+    If ``True``, Pulp will anonymously post telemetry information to
+    `<https://analytics.pulpproject.org/>`_ and aids in project decision making. See the
+    :ref:`telemetry docs <telemetry>` for more info on exactly what is posted along with an example.
+
+    Defaults to ``True``.
diff --git a/pulpcore/app/apps.py b/pulpcore/app/apps.py
index 6b6dba17ba8..cbe9653e20c 100644
--- a/pulpcore/app/apps.py
+++ b/pulpcore/app/apps.py
@@ -4,6 +4,7 @@
 from datetime import timedelta
 
 from django import apps
+from django.conf import settings
 from django.core.exceptions import ImproperlyConfigured
 from django.db.models.signals import post_migrate
 from django.utils.module_loading import module_has_submodule
@@ -264,21 +265,17 @@ def _populate_system_id(sender, apps, verbosity, **kwargs):
 
 def _configure_telemetry(apps):
     from django.db import connection
-    from pulpcore.app.util import get_telemetry_posting_url, PRODUCTION_URL
 
-    if "core_taskschedule" in connection.introspection.table_names():
-        url = get_telemetry_posting_url()
+    if settings.TELEMETRY and "core_taskschedule" in connection.introspection.table_names():
         TaskSchedule = apps.get_model("core", "TaskSchedule")
         task_name = "pulpcore.app.tasks.telemetry.post_telemetry"
         dispatch_interval = timedelta(days=1)
         name = "Post Anonymous Telemetry Periodically"
-        # Initially only dev systems receive posted data.
-        if url == PRODUCTION_URL:
-            TaskSchedule.objects.filter(task_name=task_name).delete()
-        else:
-            TaskSchedule.objects.update_or_create(
-                name=name, defaults={"task_name": task_name, "dispatch_interval": dispatch_interval}
-            )
+
+        TaskSchedule.objects.update_or_create(
+            name=name, defaults={"task_name": task_name, "dispatch_interval": dispatch_interval}
+        )
+
     connection.close()
 
 
diff --git a/pulpcore/app/settings.py b/pulpcore/app/settings.py
index 2aeead6ca4e..422beb796df 100644
--- a/pulpcore/app/settings.py
+++ b/pulpcore/app/settings.py
@@ -289,6 +289,8 @@
 
 TASK_DIAGNOSTICS = False
 
+TELEMETRY = True
+
 # HERE STARTS DYNACONF EXTENSION LOAD (Keep at the very bottom of settings.py)
 # Read more at https://dynaconf.readthedocs.io/en/latest/guides/django.html
 from dynaconf import DjangoDynaconf, Validator  # noqa
diff --git a/pulpcore/app/tasks/telemetry.py b/pulpcore/app/tasks/telemetry.py
index df929e29ee5..79831fc1bc0 100644
--- a/pulpcore/app/tasks/telemetry.py
+++ b/pulpcore/app/tasks/telemetry.py
@@ -9,7 +9,6 @@
 from google.protobuf.json_format import MessageToJson
 
 from pulpcore.app.apps import pulp_plugin_configs
-from pulpcore.app.util import get_telemetry_posting_url
 from pulpcore.app.models import SystemID
 from pulpcore.app.models.status import ContentAppStatus
 from pulpcore.app.models.task import Worker
@@ -19,6 +18,18 @@
 logger = logging.getLogger(__name__)
 
 
+PRODUCTION_URL = "https://analytics.pulpproject.org/"
+DEV_URL = "https://dev.analytics.pulpproject.org/"
+
+
+def get_telemetry_posting_url():
+    for app in pulp_plugin_configs():
+        if ".dev" in app.version:
+            return DEV_URL
+
+    return PRODUCTION_URL
+
+
 async def _num_hosts(qs):
     hosts = set()
     items = await sync_to_async(list)(qs.all())
diff --git a/pulpcore/app/util.py b/pulpcore/app/util.py
index 5243bf4eab7..06dc9771728 100644
--- a/pulpcore/app/util.py
+++ b/pulpcore/app/util.py
@@ -16,12 +16,9 @@
 from pulpcore.app import models
 from pulpcore.exceptions.validation import InvalidSignatureError
 
-# a little cache so viewset_for_model doesn't have iterate over every app every time
+# a little cache so viewset_for_model doesn't have to iterate over every app every time
 _model_viewset_cache = {}
 
-PRODUCTION_URL = "https://analytics.pulpproject.org/"
-DEV_URL = "https://dev.analytics.pulpproject.org/"
-
 
 def get_url(model):
     """
@@ -246,11 +243,3 @@ def gpg_verify(public_keys, signature, detached_data=None):
         if not verified.valid:
             raise InvalidSignatureError(_("The signature is not valid."), verified=verified)
     return verified
-
-
-def get_telemetry_posting_url():
-    for app in pulp_plugin_configs():
-        if ".dev" in app.version:
-            return DEV_URL
-
-    return PRODUCTION_URL