diff --git a/browser/ui/webui/brave_rewards_ui.cc b/browser/ui/webui/brave_rewards_ui.cc
index f11c9658daae..23894b3157a3 100644
--- a/browser/ui/webui/brave_rewards_ui.cc
+++ b/browser/ui/webui/brave_rewards_ui.cc
@@ -108,8 +108,10 @@ class RewardsDOMHandler : public WebUIMessageHandler,
   void GetConfirmationsHistory(const base::ListValue* args);
   void GetRewardsMainEnabled(const base::ListValue* args);
   void OnGetRewardsMainEnabled(bool enabled);
+  void OnGetAdsIsSupportedRegion(bool is_supported);
 
   void GetExcludedPublishersNumber(const base::ListValue* args);
+  void GetAdsIsSupportedRegion(const base::ListValue* args);
 
   void OnConfirmationsHistory(int total_viewed, double estimated_earnings);
 
@@ -283,6 +285,9 @@ void RewardsDOMHandler::RegisterMessages() {
   web_ui()->RegisterMessageCallback("brave_rewards.getExcludedPublishersNumber",
       base::BindRepeating(&RewardsDOMHandler::GetExcludedPublishersNumber,
       base::Unretained(this)));
+  web_ui()->RegisterMessageCallback("brave_rewards.getAdsIsSupportedRegion",
+      base::BindRepeating(&RewardsDOMHandler::GetAdsIsSupportedRegion,
+      base::Unretained(this)));
 }
 
 void RewardsDOMHandler::Init() {
@@ -1020,6 +1025,21 @@ void RewardsDOMHandler::GetExcludedPublishersNumber(
   }
 }
 
+void RewardsDOMHandler::GetAdsIsSupportedRegion(
+    const base::ListValue* args) {
+  ads_service_->IsSupportedRegion(base::Bind(
+          &RewardsDOMHandler::OnGetAdsIsSupportedRegion,
+          weak_factory_.GetWeakPtr()));
+}
+
+void RewardsDOMHandler::OnGetAdsIsSupportedRegion(
+    bool is_supported) {
+  if (web_ui()->CanCallJavascript()) {
+    web_ui()->CallJavascriptFunctionUnsafe("brave_rewards.adsIsSupportedRegion",
+        base::Value(is_supported));
+  }
+}
+
 }  // namespace
 
 BraveRewardsUI::BraveRewardsUI(content::WebUI* web_ui, const std::string& name)
diff --git a/browser/ui/webui/brave_webui_source.cc b/browser/ui/webui/brave_webui_source.cc
index 37a9d4f14306..b5548b9c0f31 100644
--- a/browser/ui/webui/brave_webui_source.cc
+++ b/browser/ui/webui/brave_webui_source.cc
@@ -195,6 +195,7 @@ void CustomizeWebUIHTMLSource(const std::string &name,
         { "adsDisabledTextOne",  IDS_BRAVE_REWARDS_LOCAL_ADS_DISABLED_TEXT_ONE },                // NOLINT
         { "adsDisabledTextTwo",  IDS_BRAVE_REWARDS_LOCAL_ADS_DISABLED_TEXT_TWO },                // NOLINT
         { "adsNotificationsReceived",  IDS_BRAVE_REWARDS_LOCAL_ADS_NOTIFICATIONS_RECEIVED },     // NOLINT
+        { "adsNotSupported", IDS_BRAVE_REWARDS_LOCAL_ADS_NOT_SUPPORTED },
         { "adsPaymentDate",  IDS_BRAVE_REWARDS_LOCAL_ADS_PAYMENT_DATE },
         { "adsPagesViewed",  IDS_BRAVE_REWARDS_LOCAL_ADS_PAGES_VIEWED },
         { "adsPerHour",  IDS_BRAVE_REWARDS_LOCAL_ADS_PER_HOUR },
diff --git a/components/brave_ads/browser/ads_service.h b/components/brave_ads/browser/ads_service.h
index 5d0c464c688d..5dafe50e8728 100644
--- a/components/brave_ads/browser/ads_service.h
+++ b/components/brave_ads/browser/ads_service.h
@@ -16,6 +16,8 @@
 
 namespace brave_ads {
 
+using IsSupportedRegionCallback = base::Callback<void(bool)>;
+
 class AdsService : public KeyedService {
  public:
   AdsService() = default;
@@ -37,6 +39,8 @@ class AdsService : public KeyedService {
   virtual void ClassifyPage(const std::string& url,
                             const std::string& page) = 0;
   virtual void SetConfirmationsIsReady(const bool is_ready) = 0;
+  virtual void IsSupportedRegion(
+      const IsSupportedRegionCallback& callback) = 0;
 
  private:
   DISALLOW_COPY_AND_ASSIGN(AdsService);
diff --git a/components/brave_ads/browser/ads_service_impl.cc b/components/brave_ads/browser/ads_service_impl.cc
index adae14350ab5..b4750f55bcd9 100644
--- a/components/brave_ads/browser/ads_service_impl.cc
+++ b/components/brave_ads/browser/ads_service_impl.cc
@@ -998,4 +998,12 @@ bool AdsServiceImpl::connected() {
   return bat_ads_.is_bound();
 }
 
+void AdsServiceImpl::IsSupportedRegion(
+    const IsSupportedRegionCallback& callback) {
+  if (!connected())
+    return;
+
+  bat_ads_->IsSupportedRegion(callback);
+}
+
 }  // namespace brave_ads
diff --git a/components/brave_ads/browser/ads_service_impl.h b/components/brave_ads/browser/ads_service_impl.h
index f7ee977e8fd4..e73515a7ef74 100644
--- a/components/brave_ads/browser/ads_service_impl.h
+++ b/components/brave_ads/browser/ads_service_impl.h
@@ -71,6 +71,8 @@ class AdsServiceImpl : public AdsService,
   void OnMediaStop(SessionID tab_id) override;
   void ClassifyPage(const std::string& url, const std::string& page) override;
   void SetConfirmationsIsReady(const bool is_ready) override;
+  void IsSupportedRegion(
+      const IsSupportedRegionCallback& callback) override;
 
   void Shutdown() override;
 
diff --git a/components/brave_rewards/resources/ui/actions/rewards_actions.ts b/components/brave_rewards/resources/ui/actions/rewards_actions.ts
index 8f50bb258f5f..28e6dc60bf9b 100644
--- a/components/brave_rewards/resources/ui/actions/rewards_actions.ts
+++ b/components/brave_rewards/resources/ui/actions/rewards_actions.ts
@@ -185,3 +185,9 @@ export const getConfirmationsHistory = () => action(types.GET_CONFIRMATIONS_HIST
 export const onConfirmationsHistoryChanged = () => action(types.ON_CONFIRMATIONS_HISTORY_CHANGED)
 
 export const getExcludedPublishersNumber = () => action(types.GET_EXCLUDED_PUBLISHERS_NUMBER)
+
+export const getAdsIsSupportedRegion = () => action(types.GET_ADS_IS_SUPPORTED_REGION)
+
+export const onAdsIsSupportedRegion = (supported: boolean) => action(types.ON_ADS_IS_SUPPORTED_REGION, {
+  supported
+})
diff --git a/components/brave_rewards/resources/ui/brave_rewards.tsx b/components/brave_rewards/resources/ui/brave_rewards.tsx
index a28ed35d95d9..ef9a96eda186 100644
--- a/components/brave_rewards/resources/ui/brave_rewards.tsx
+++ b/components/brave_rewards/resources/ui/brave_rewards.tsx
@@ -155,6 +155,10 @@ window.cr.define('brave_rewards', function () {
     getActions().onConfirmationsHistoryChanged()
   }
 
+  function adsIsSupportedRegion (supported: boolean) {
+    getActions().onAdsIsSupportedRegion(supported)
+  }
+
   return {
     initialize,
     walletCreated,
@@ -182,7 +186,8 @@ window.cr.define('brave_rewards', function () {
     rewardsEnabled,
     addressesForPaymentId,
     confirmationsHistory,
-    confirmationsHistoryChanged
+    confirmationsHistoryChanged,
+    adsIsSupportedRegion
   }
 })
 
diff --git a/components/brave_rewards/resources/ui/components/adsBox.tsx b/components/brave_rewards/resources/ui/components/adsBox.tsx
index 9ca5ae2ccd51..c5ce413130a4 100644
--- a/components/brave_rewards/resources/ui/components/adsBox.tsx
+++ b/components/brave_rewards/resources/ui/components/adsBox.tsx
@@ -9,6 +9,7 @@ import { connect } from 'react-redux'
 // Components
 import {
   Box,
+  BoxAlert,
   DisabledContent,
   List,
   NextContribution,
@@ -56,6 +57,16 @@ class AdsBox extends React.Component<Props, State> {
     )
   }
 
+  adsNotSupportedAlert = (supported: boolean) => {
+    if (supported) {
+      return null
+    }
+
+    return (
+      <BoxAlert type={'ads'} />
+    )
+  }
+
   onAdsSettingChange = (key: string, value: string) => {
     let newValue: any = value
     const { adsEnabled } = this.props.rewardsData.adsData
@@ -106,6 +117,7 @@ class AdsBox extends React.Component<Props, State> {
     let adsUIEnabled = false
     let notificationsReceived = 0
     let estimatedEarnings = '0'
+    let adsIsSupported = true
 
     const {
       adsData,
@@ -119,10 +131,12 @@ class AdsBox extends React.Component<Props, State> {
       adsUIEnabled = adsData.adsUIEnabled
       notificationsReceived = adsData.adsNotificationsReceived || 0
       estimatedEarnings = (adsData.adsEstimatedEarnings || 0).toFixed(2)
+      adsIsSupported = adsData.adsIsSupported
     }
 
-    const toggle = !(!enabledMain || !adsUIEnabled)
-    const showDisabled = firstLoad !== false || !toggle || !adsEnabled
+    const enabled = adsEnabled && adsIsSupported
+    const toggle = !(!enabledMain || !adsUIEnabled || !adsIsSupported)
+    const showDisabled = firstLoad !== false || !toggle || !adsEnabled || !adsIsSupported
 
     return (
       <Box
@@ -130,13 +144,14 @@ class AdsBox extends React.Component<Props, State> {
         type={'ads'}
         description={getLocale('adsDesc')}
         toggle={toggle}
-        checked={adsEnabled}
-        settingsChild={this.adsSettings(adsEnabled && enabledMain)}
+        checked={enabled}
+        settingsChild={this.adsSettings(enabled && enabledMain)}
         testId={'braveAdsSettings'}
         disabledContent={showDisabled ? this.adsDisabled() : null}
         onToggle={this.onAdsSettingChange.bind(this, 'adsEnabled', '')}
         settingsOpened={this.state.settings}
         onSettingsClick={this.onSettingsToggle}
+        attachedAlert={this.adsNotSupportedAlert(adsIsSupported)}
       >
         <List title={getLocale('adsCurrentEarnings')}>
           <Tokens
diff --git a/components/brave_rewards/resources/ui/components/donationsBox.tsx b/components/brave_rewards/resources/ui/components/donationsBox.tsx
index 0b758743352b..1e912ccc3f9e 100644
--- a/components/brave_rewards/resources/ui/components/donationsBox.tsx
+++ b/components/brave_rewards/resources/ui/components/donationsBox.tsx
@@ -10,11 +10,11 @@ import { connect } from 'react-redux'
 import {
   DisabledContent,
   Box,
+  BoxAlert,
   TableDonation,
   List,
   Tokens,
   ModalDonation,
-  TipsMigrationAlert,
   NextContribution
 } from 'brave-ui/features/rewards'
 import { Provider } from 'brave-ui/features/rewards/profile'
@@ -147,7 +147,7 @@ class DonationBox extends React.Component<Props, State> {
   importAlert = (walletImported: boolean) => {
     return (
       walletImported
-      ? <TipsMigrationAlert onReview={this.doNothing} />
+      ? <BoxAlert type={'tips'} onReview={this.doNothing} />
       : null
     )
   }
diff --git a/components/brave_rewards/resources/ui/components/settingsPage.tsx b/components/brave_rewards/resources/ui/components/settingsPage.tsx
index 566a90b94ff6..b369b86f23d1 100644
--- a/components/brave_rewards/resources/ui/components/settingsPage.tsx
+++ b/components/brave_rewards/resources/ui/components/settingsPage.tsx
@@ -41,6 +41,7 @@ class SettingsPage extends React.Component<Props, {}> {
     this.actions.getConfirmationsHistory()
     this.actions.getExcludedPublishersNumber()
     this.actions.getAdsData()
+    this.actions.getAdsIsSupportedRegion()
   }
 
   componentDidMount () {
diff --git a/components/brave_rewards/resources/ui/constants/rewards_types.ts b/components/brave_rewards/resources/ui/constants/rewards_types.ts
index 622874ef61aa..89d2b4b8d096 100644
--- a/components/brave_rewards/resources/ui/constants/rewards_types.ts
+++ b/components/brave_rewards/resources/ui/constants/rewards_types.ts
@@ -57,5 +57,7 @@ export const enum types {
   GET_CONFIRMATIONS_HISTORY = '@@rewards/GET_CONFIRMATIONS_HISTORY',
   ON_CONFIRMATIONS_HISTORY = '@@rewards/ON_CONFIRMATIONS_HISTORY',
   ON_CONFIRMATIONS_HISTORY_CHANGED = '@@rewards/ON_CONFIRMATIONS_HISTORY_CHANGED',
-  GET_EXCLUDED_PUBLISHERS_NUMBER = '@@rewards/GET_EXCLUDED_PUBLISHERS_NUMBER'
+  GET_EXCLUDED_PUBLISHERS_NUMBER = '@@rewards/GET_EXCLUDED_PUBLISHERS_NUMBER',
+  GET_ADS_IS_SUPPORTED_REGION = '@@rewards/GET_ADS_IS_SUPPORTED_REGION',
+  ON_ADS_IS_SUPPORTED_REGION = '@@rewards/ON_ADS_IS_SUPPORTED_REGION'
 }
diff --git a/components/brave_rewards/resources/ui/reducers/rewards_reducer.ts b/components/brave_rewards/resources/ui/reducers/rewards_reducer.ts
index a18ec8871598..071c3355759c 100644
--- a/components/brave_rewards/resources/ui/reducers/rewards_reducer.ts
+++ b/components/brave_rewards/resources/ui/reducers/rewards_reducer.ts
@@ -154,6 +154,14 @@ const rewardsReducer: Reducer<Rewards.State | undefined> = (state: Rewards.State
       state.adsData.adsEstimatedEarnings = data.adsEstimatedEarnings
       break
     }
+    case types.GET_ADS_IS_SUPPORTED_REGION: {
+      chrome.send('brave_rewards.getAdsIsSupportedRegion', [])
+      break
+    }
+    case types.ON_ADS_IS_SUPPORTED_REGION: {
+      state.adsData.adsIsSupported = action.payload.supported
+      break
+    }
   }
 
   return state
diff --git a/components/brave_rewards/resources/ui/storage.ts b/components/brave_rewards/resources/ui/storage.ts
index a97a17d5680f..84a45d21ff94 100644
--- a/components/brave_rewards/resources/ui/storage.ts
+++ b/components/brave_rewards/resources/ui/storage.ts
@@ -53,7 +53,8 @@ export const defaultState: Rewards.State = {
     adsPerHour: 0,
     adsUIEnabled: false,
     adsNotificationsReceived: 0,
-    adsEstimatedEarnings: 0
+    adsEstimatedEarnings: 0,
+    adsIsSupported: true
   },
   pendingContributionTotal: 0,
   grants: [],
diff --git a/components/definitions/rewards.d.ts b/components/definitions/rewards.d.ts
index 7ce0e4c76071..86bc06f485ad 100644
--- a/components/definitions/rewards.d.ts
+++ b/components/definitions/rewards.d.ts
@@ -154,5 +154,6 @@ declare namespace Rewards {
     adsUIEnabled: boolean
     adsNotificationsReceived: number
     adsEstimatedEarnings: number
+    adsIsSupported: boolean
   }
 }
diff --git a/components/resources/brave_components_strings.grd b/components/resources/brave_components_strings.grd
index c810d1b14de7..bfcf6362e692 100644
--- a/components/resources/brave_components_strings.grd
+++ b/components/resources/brave_components_strings.grd
@@ -199,6 +199,7 @@
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_CURRENT_EARNINGS" desc="">Current earnings this month (Estimated)</message>
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_PAYMENT_DATE" desc="">Payment date</message>
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_NOTIFICATIONS_RECEIVED" desc="">Ad notifications received</message>
+      <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_NOT_SUPPORTED" desc="">Sorry! Ads are not yet available in your region.</message>
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_PAGES_VIEWED" desc="">Ad pages viewed</message>
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_PER_HOUR" desc="">Maximum number of ads displayed</message>
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_PER_HOUR_1" desc="">1 ad per hour</message>
diff --git a/components/services/bat_ads/bat_ads_impl.cc b/components/services/bat_ads/bat_ads_impl.cc
index 1539becd2760..82510f3a64db 100644
--- a/components/services/bat_ads/bat_ads_impl.cc
+++ b/components/services/bat_ads/bat_ads_impl.cc
@@ -113,4 +113,9 @@ void BatAdsImpl::GenerateAdReportingNotificationResultEvent(
   }
 }
 
+void BatAdsImpl::IsSupportedRegion(
+      IsSupportedRegionCallback callback) {
+  std::move(callback).Run(ads_->IsSupportedRegion());
+}
+
 }  // namespace bat_ads
diff --git a/components/services/bat_ads/bat_ads_impl.h b/components/services/bat_ads/bat_ads_impl.h
index 6874b05c036f..9d895f430114 100644
--- a/components/services/bat_ads/bat_ads_impl.h
+++ b/components/services/bat_ads/bat_ads_impl.h
@@ -49,6 +49,8 @@ class BatAdsImpl : public mojom::BatAds {
   void GenerateAdReportingNotificationResultEvent(
       const std::string& notification_info,
       int32_t event_type) override;
+  void IsSupportedRegion(
+      IsSupportedRegionCallback callback) override;
 
  private:
   std::unique_ptr<BatAdsClientMojoBridge> bat_ads_client_mojo_proxy_;
diff --git a/components/services/bat_ads/public/interfaces/bat_ads.mojom b/components/services/bat_ads/public/interfaces/bat_ads.mojom
index 0a242a9164cf..15d0dd56619f 100644
--- a/components/services/bat_ads/public/interfaces/bat_ads.mojom
+++ b/components/services/bat_ads/public/interfaces/bat_ads.mojom
@@ -77,4 +77,5 @@ interface BatAds {
   GenerateAdReportingNotificationShownEvent(string notification_info);
   GenerateAdReportingNotificationResultEvent(
       string notification_info, int32 result_type);
+  IsSupportedRegion() => (bool is_supported);
 };
diff --git a/package-lock.json b/package-lock.json
index 33ab32b367d8..4057cdef1d84 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -1337,8 +1337,8 @@
       }
     },
     "brave-ui": {
-      "version": "github:brave/brave-ui#9568cc934ec7f4fdc935a8beb1474636f59f8ede",
-      "from": "github:brave/brave-ui#9568cc934ec7f4fdc935a8beb1474636f59f8ede",
+      "version": "github:brave/brave-ui#4ab1b185bc7b65aecbf98d5b54b4327c16d85513",
+      "from": "github:brave/brave-ui#4ab1b185bc7b65aecbf98d5b54b4327c16d85513",
       "dev": true,
       "requires": {
         "@ctrl/tinycolor": "^2.2.1",
diff --git a/package.json b/package.json
index f55f45638184..a874092a066e 100644
--- a/package.json
+++ b/package.json
@@ -277,7 +277,7 @@
     "@types/react-redux": "6.0.4",
     "@types/redux-logger": "^3.0.7",
     "awesome-typescript-loader": "^5.2.1",
-    "brave-ui": "github:brave/brave-ui#9568cc934ec7f4fdc935a8beb1474636f59f8ede",
+    "brave-ui": "github:brave/brave-ui#4ab1b185bc7b65aecbf98d5b54b4327c16d85513",
     "css-loader": "^0.28.9",
     "csstype": "^2.5.5",
     "deep-freeze-node": "^1.1.3",