diff --git a/browser/ui/webui/brave_rewards_ui.cc b/browser/ui/webui/brave_rewards_ui.cc
index b4b213a8963d..c61854d40521 100644
--- a/browser/ui/webui/brave_rewards_ui.cc
+++ b/browser/ui/webui/brave_rewards_ui.cc
@@ -927,6 +927,8 @@ void RewardsDOMHandler::SaveAdsSetting(const base::ListValue* args) {
     ads_service_->SetAdsEnabled(value == "true");
   } else if (key == "adsPerHour") {
     ads_service_->SetAdsPerHour(std::stoull(value));
+  } else if (key == "adsEnabledMigrated") {
+    ads_service_->MigrateAdsEnabled(value == "true");
   }
 
   base::ListValue* emptyArgs = nullptr;
diff --git a/components/brave_ads/browser/ads_service.h b/components/brave_ads/browser/ads_service.h
index 1f79210b81e0..6944e8311151 100644
--- a/components/brave_ads/browser/ads_service.h
+++ b/components/brave_ads/browser/ads_service.h
@@ -26,6 +26,7 @@ class AdsService : public KeyedService {
 
   virtual bool IsAdsEnabled() const = 0;
   virtual void SetAdsEnabled(const bool is_enabled) = 0;
+  virtual void MigrateAdsEnabled(const bool is_enabled) = 0;
 
   virtual uint64_t GetAdsPerHour() const = 0;
   virtual void SetAdsPerHour(const uint64_t ads_per_hour) = 0;
diff --git a/components/brave_ads/browser/ads_service_factory.cc b/components/brave_ads/browser/ads_service_factory.cc
index 741fc63636c5..bbe1dbdf57c2 100644
--- a/components/brave_ads/browser/ads_service_factory.cc
+++ b/components/brave_ads/browser/ads_service_factory.cc
@@ -96,6 +96,7 @@ void AdsServiceFactory::RegisterProfilePrefs(
   }
 
   registry->RegisterBooleanPref(prefs::kBraveAdsEnabled, false);
+  registry->RegisterBooleanPref(prefs::kBraveAdsEnabledMigrated, false);
 
   registry->RegisterUint64Pref(prefs::kBraveAdsPerHour, 2);
 
diff --git a/components/brave_ads/browser/ads_service_impl.cc b/components/brave_ads/browser/ads_service_impl.cc
index 5022e5a2cb70..9b47bb8fb8e9 100644
--- a/components/brave_ads/browser/ads_service_impl.cc
+++ b/components/brave_ads/browser/ads_service_impl.cc
@@ -802,6 +802,17 @@ void AdsServiceImpl::SetAdsEnabled(const bool is_enabled) {
   profile_->GetPrefs()->SetBoolean(prefs::kBraveAdsEnabled, is_enabled);
 }
 
+void AdsServiceImpl::MigrateAdsEnabled(const bool is_enabled) {
+  if (profile_->GetPrefs()->GetBoolean(
+      prefs::kBraveAdsEnabledMigrated)) {
+    return;
+  }
+
+  SetAdsEnabled(is_enabled);
+
+  profile_->GetPrefs()->SetBoolean(prefs::kBraveAdsEnabledMigrated, true);
+}
+
 uint64_t AdsServiceImpl::GetAdsPerHour() const {
   return profile_->GetPrefs()->GetUint64(prefs::kBraveAdsPerHour);
 }
diff --git a/components/brave_ads/browser/ads_service_impl.h b/components/brave_ads/browser/ads_service_impl.h
index f14f33d9ac33..7738ac1b0f1f 100644
--- a/components/brave_ads/browser/ads_service_impl.h
+++ b/components/brave_ads/browser/ads_service_impl.h
@@ -65,6 +65,7 @@ class AdsServiceImpl : public AdsService,
   bool IsSupportedRegion() const override;
 
   void SetAdsEnabled(const bool is_enabled) override;
+  void MigrateAdsEnabled(const bool is_enabled) override;
 
   void SetAdsPerHour(const uint64_t ads_per_hour) override;
 
diff --git a/components/brave_ads/common/pref_names.cc b/components/brave_ads/common/pref_names.cc
index eaad0db0bd96..8aa548a445e7 100644
--- a/components/brave_ads/common/pref_names.cc
+++ b/components/brave_ads/common/pref_names.cc
@@ -27,6 +27,8 @@ const int kBraveAdsPrefsCurrentVersion = 2;
 const char kBraveAdsPrefsVersion[] = "brave.brave_ads.prefs.version";
 const char kBraveAdsPrefsMigratedFrom62[] =
     "brave.brave_ads.prefs.migrated.from_0_62.x";
+const char kBraveAdsEnabledMigrated[] =
+    "brave.brave_ads.prefs.enabled_migrated";
 
 }  // namespace prefs
 
diff --git a/components/brave_ads/common/pref_names.h b/components/brave_ads/common/pref_names.h
index 35ecdc2e6843..357e37732f1d 100644
--- a/components/brave_ads/common/pref_names.h
+++ b/components/brave_ads/common/pref_names.h
@@ -23,6 +23,7 @@ extern const int kBraveAdsPrefsDefaultVersion;
 extern const int kBraveAdsPrefsCurrentVersion;
 extern const char kBraveAdsPrefsVersion[];
 extern const char kBraveAdsPrefsMigratedFrom62[];
+extern const char kBraveAdsEnabledMigrated[];
 
 }  // namespace prefs
 
diff --git a/components/brave_rewards/resources/ui/components/app.tsx b/components/brave_rewards/resources/ui/components/app.tsx
index 42d1de8b745b..2592456d844b 100644
--- a/components/brave_rewards/resources/ui/components/app.tsx
+++ b/components/brave_rewards/resources/ui/components/app.tsx
@@ -32,6 +32,15 @@ export class App extends React.Component<Props, State> {
     if (!this.props.rewardsData.walletCreated) {
       this.actions.checkWalletExistence()
     }
+
+    if (this.props.rewardsData.enabledMain &&
+        !this.props.rewardsData.enabledAdsMigrated) {
+      const { adsEnabled, adsIsSupported } = this.props.rewardsData.adsData
+
+      if (adsIsSupported) {
+        this.props.actions.onAdsSettingSave('adsEnabledMigrated', adsEnabled)
+      }
+    }
   }
 
   componentDidUpdate (prevProps: Props, prevState: State) {
diff --git a/components/brave_rewards/resources/ui/reducers/rewards_reducer.ts b/components/brave_rewards/resources/ui/reducers/rewards_reducer.ts
index 2113f76cf111..15ab52ad10ac 100644
--- a/components/brave_rewards/resources/ui/reducers/rewards_reducer.ts
+++ b/components/brave_rewards/resources/ui/reducers/rewards_reducer.ts
@@ -137,6 +137,10 @@ const rewardsReducer: Reducer<Rewards.State | undefined> = (state: Rewards.State
       if (key) {
         state[key] = value
         chrome.send('brave_rewards.saveAdsSetting', [key, value.toString()])
+
+        if (key === 'adsEnabledMigrated') {
+          state.enabledAdsMigrated = true
+        }
       }
       break
     }
diff --git a/components/brave_rewards/resources/ui/storage.ts b/components/brave_rewards/resources/ui/storage.ts
index b1675e9a9ec3..ad5abc110f03 100644
--- a/components/brave_rewards/resources/ui/storage.ts
+++ b/components/brave_rewards/resources/ui/storage.ts
@@ -11,6 +11,7 @@ export const defaultState: Rewards.State = {
   createdTimestamp: null,
   enabledMain: false,
   enabledAds: true,
+  enabledAdsMigrated: false,
   enabledContribute: true,
   firstLoad: null,
   walletCreated: false,
diff --git a/components/definitions/rewards.d.ts b/components/definitions/rewards.d.ts
index 3fd8dffd2748..8ad4e0507561 100644
--- a/components/definitions/rewards.d.ts
+++ b/components/definitions/rewards.d.ts
@@ -39,6 +39,7 @@ declare namespace Rewards {
     donationAbilityTwitter: boolean
     donationAbilityYT: boolean
     enabledAds: boolean
+    enabledAdsMigrated: boolean
     enabledContribute: boolean
     enabledMain: boolean
     firstLoad: boolean | null