diff --git a/browser/brave_profile_prefs.cc b/browser/brave_profile_prefs.cc
index 223433ae2c05..7cbbe6b7e215 100644
--- a/browser/brave_profile_prefs.cc
+++ b/browser/brave_profile_prefs.cc
@@ -317,6 +317,7 @@ void RegisterProfilePrefs(user_prefs::PrefRegistrySyncable* registry) {
   registry->RegisterBooleanPref(kNewTabPageShowBraveTalk, false);
   registry->RegisterBooleanPref(kNewTabPageShowGemini, true);
   registry->RegisterBooleanPref(kNewTabPageHideAllWidgets, false);
+  registry->RegisterBooleanPref(kNewTabPageWidgetVisibilityMigrated, false);
 
   registry->RegisterIntegerPref(
       kNewTabPageShowsOptions,
diff --git a/browser/ui/webui/new_tab_page/brave_new_tab_message_handler.cc b/browser/ui/webui/new_tab_page/brave_new_tab_message_handler.cc
index e4da38787c7d..eb7d17c945a7 100644
--- a/browser/ui/webui/new_tab_page/brave_new_tab_message_handler.cc
+++ b/browser/ui/webui/new_tab_page/brave_new_tab_message_handler.cc
@@ -110,6 +110,8 @@ base::DictionaryValue GetPreferencesDictionary(PrefService* prefs) {
   pref_data.SetBoolean("showBraveTalk",
                        prefs->GetBoolean(kNewTabPageShowBraveTalk));
   pref_data.SetBoolean("showGemini", prefs->GetBoolean(kNewTabPageShowGemini));
+  pref_data.SetBoolean("widgetVisibilityMigrated",
+                       prefs->GetBoolean(kNewTabPageWidgetVisibilityMigrated));
 #if BUILDFLAG(CRYPTO_DOT_COM_ENABLED)
   pref_data.SetBoolean(
       "showCryptoDotCom",
@@ -501,6 +503,10 @@ void BraveNewTabMessageHandler::HandleSaveNewTabPagePref(
     settingsKey = kNewTabPageShowBraveTalk;
   } else if (settingsKeyInput == "showGemini") {
     settingsKey = kNewTabPageShowGemini;
+  } else if (settingsKeyInput == "saveWidgetVisibilityMigrated") {
+    // This prefs is set to true once.
+    DCHECK(settingsValueBool);
+    settingsKey = kNewTabPageWidgetVisibilityMigrated;
 #if BUILDFLAG(CRYPTO_DOT_COM_ENABLED)
   } else if (settingsKeyInput == "showCryptoDotCom") {
     settingsKey = kCryptoDotComNewTabPageShowCryptoDotCom;
diff --git a/common/pref_names.cc b/common/pref_names.cc
index afee071de500..6bbc55f938f4 100644
--- a/common/pref_names.cc
+++ b/common/pref_names.cc
@@ -64,6 +64,8 @@ const char kNewTabPageShowGemini[] = "brave.new_tab_page.show_gemini";
 const char kNewTabPageShowBraveTalk[] = "brave.new_tab_page.show_together";
 const char kNewTabPageHideAllWidgets[] = "brave.new_tab_page.hide_all_widgets";
 const char kNewTabPageShowsOptions[] = "brave.new_tab_page.shows_options";
+const char kNewTabPageWidgetVisibilityMigrated[] =
+    "brave.new_tab_page.widget_visibility_migrated";
 const char kBraveTodayIntroDismissed[] = "brave.today.intro_dismissed";
 const char kBinanceAccessToken[] = "brave.binance.access_token";
 const char kBinanceRefreshToken[] = "brave.binance.refresh_token";
diff --git a/common/pref_names.h b/common/pref_names.h
index 4667b3d8bd87..6904492427a7 100644
--- a/common/pref_names.h
+++ b/common/pref_names.h
@@ -56,6 +56,7 @@ extern const char kNewTabPageShowGemini[];
 extern const char kNewTabPageShowBraveTalk[];
 extern const char kNewTabPageHideAllWidgets[];
 extern const char kNewTabPageShowsOptions[];
+extern const char kNewTabPageWidgetVisibilityMigrated[];
 extern const char kBraveTodayIntroDismissed[];
 extern const char kAlwaysShowBookmarkBarOnNTP[];
 extern const char kAutocompleteEnabled[];
diff --git a/components/brave_new_tab_ui/api/initialData.ts b/components/brave_new_tab_ui/api/initialData.ts
index cad4525a8633..a55c20f85258 100644
--- a/components/brave_new_tab_ui/api/initialData.ts
+++ b/components/brave_new_tab_ui/api/initialData.ts
@@ -8,6 +8,8 @@ import * as statsAPI from './stats'
 import * as privateTabDataAPI from './privateTabData'
 import * as torTabDataAPI from './torTabData'
 import * as wallpaper from './wallpaper'
+import * as storage from '../storage/new_tab_storage'
+import { saveShowBinance, saveShowCryptoDotCom, saveShowFTX, saveShowGemini, saveWidgetVisibilityMigrated } from '../api/preferences'
 
 export type InitialData = {
   preferences: NewTab.Preferences
@@ -37,6 +39,99 @@ export type InitialRewardsData = {
 
 const isIncognito: boolean = chrome.extension.inIncognitoContext
 
+async function migrateInitialDataForWidgetVisibility (initialData: InitialData) {
+  // Other widget's auth state can be fetched from local storage.
+  // But, need to fetch ftx auth state to migrate.
+  // Start migration when ftx auth state is ready.
+  const ftxUserAuthed = await new Promise(resolve => chrome.ftx.getAccountBalances((balances, authInvalid) => {
+    resolve(!authInvalid)
+  }))
+  const peristentState: NewTab.PersistentState = storage.load()
+  const widgetLookupTable = {
+    'braveTalk': {
+      display: initialData.braveTalkSupported && initialData.preferences.showBraveTalk,
+      isCrypto: false
+    },
+    'rewards': {
+      display: initialData.preferences.showRewards,
+      isCrypto: false
+    },
+    'binance': {
+      display: initialData.binanceSupported && initialData.preferences.showBinance,
+      isCrypto: true,
+      userAuthed: peristentState.binanceState.userAuthed
+    },
+    'cryptoDotCom': {
+      display: initialData.cryptoDotComSupported && initialData.preferences.showCryptoDotCom,
+      isCrypto: true,
+      userAuthed: false
+    },
+    'ftx': {
+      display: initialData.ftxSupported && initialData.preferences.showFTX,
+      isCrypto: true,
+      userAuthed: ftxUserAuthed
+    },
+    'gemini': {
+      display: initialData.geminiSupported && initialData.preferences.showGemini,
+      isCrypto: true,
+      userAuthed: peristentState.geminiState.userAuthed
+    }
+  }
+
+  // Find crypto widget that is foremost and visible.
+  let foremostVisibleCryptoWidget = ''
+  const lastIndex = peristentState.widgetStackOrder.length - 1
+  for (let i = lastIndex; i >= 0; --i) {
+    const widget = widgetLookupTable[peristentState.widgetStackOrder[i]]
+    if (!widget) {
+      console.error('Update above lookup table')
+      continue
+    }
+
+    if (!widget.display) {
+      continue
+    }
+
+    if (widget.isCrypto) {
+      foremostVisibleCryptoWidget = peristentState.widgetStackOrder[i]
+    }
+    // Found visible foremost widget in the widget stack. Go out.
+    break
+  }
+
+  const widgetsShowState = {
+    'binance': false,
+    'cryptoDotCom': false,
+    'ftx': false,
+    'gemini': false
+  }
+
+  for (const key in widgetsShowState) {
+    // Show foremost visible crypto widget regardless of auth state
+    // and show user authed crypto widget.
+    if (key === foremostVisibleCryptoWidget ||
+        widgetLookupTable[key].userAuthed) {
+      widgetsShowState[key] = true
+    }
+  }
+
+  // These don't return promise so we can't await and then fetch new preferences,
+  // instead make manual changes to initialData.preferences after.
+  saveShowBinance(widgetsShowState.binance)
+  saveShowCryptoDotCom(widgetsShowState.cryptoDotCom)
+  saveShowFTX(widgetsShowState.ftx)
+  saveShowGemini(widgetsShowState.gemini)
+  saveWidgetVisibilityMigrated()
+
+  initialData.preferences = {
+    ...initialData.preferences,
+    showBinance: widgetsShowState.binance,
+    showCryptoDotCom: widgetsShowState.cryptoDotCom,
+    showFTX: widgetsShowState.ftx,
+    showGemini: widgetsShowState.gemini
+  }
+}
+
 // Gets all data required for the first render of the page
 export async function getInitialData (): Promise<InitialData> {
   try {
@@ -90,7 +185,7 @@ export async function getInitialData (): Promise<InitialData> {
       })
     ])
     console.timeStamp('Got all initial data.')
-    return {
+    const initialData = {
       preferences,
       stats,
       privateTabData,
@@ -102,6 +197,12 @@ export async function getInitialData (): Promise<InitialData> {
       ftxSupported,
       binanceSupported
     } as InitialData
+
+    if (!initialData.preferences.widgetVisibilityMigrated) {
+      await migrateInitialDataForWidgetVisibility(initialData)
+    }
+
+    return initialData
   } catch (e) {
     console.error(e)
     throw Error('Error getting initial data')
diff --git a/components/brave_new_tab_ui/api/preferences.ts b/components/brave_new_tab_ui/api/preferences.ts
index 94183ffad6bf..2fdadec29d06 100644
--- a/components/brave_new_tab_ui/api/preferences.ts
+++ b/components/brave_new_tab_ui/api/preferences.ts
@@ -22,6 +22,10 @@ function sendSavePref (key: string, value: any) {
   chrome.send('saveNewTabPagePref', [key, value])
 }
 
+export function saveWidgetVisibilityMigrated (): void {
+  sendSavePref('saveWidgetVisibilityMigrated', true)
+}
+
 export function saveShowBackgroundImage (value: boolean): void {
   sendSavePref('showBackgroundImage', value)
 }
diff --git a/components/brave_new_tab_ui/storage/new_tab_storage.ts b/components/brave_new_tab_ui/storage/new_tab_storage.ts
index cef58bdd9623..ad121c9e9907 100644
--- a/components/brave_new_tab_ui/storage/new_tab_storage.ts
+++ b/components/brave_new_tab_ui/storage/new_tab_storage.ts
@@ -28,6 +28,7 @@ export const defaultState: NewTab.State = {
   showBitcoinDotCom: false,
   showCryptoDotCom: false,
   showFTX: false,
+  widgetVisibilityMigrated: false,
   hideAllWidgets: false,
   brandedWallpaperOptIn: false,
   isBrandedWallpaperNotificationDismissed: true,
diff --git a/components/definitions/newTab.d.ts b/components/definitions/newTab.d.ts
index 10abbeb5c341..0bffd66bfeb7 100644
--- a/components/definitions/newTab.d.ts
+++ b/components/definitions/newTab.d.ts
@@ -113,6 +113,8 @@ declare namespace NewTab {
     showBinance: boolean
     showGemini: boolean
     showCryptoDotCom: boolean
+    showFTX: boolean
+    widgetVisibilityMigrated: boolean
     hideAllWidgets: boolean
     isBraveTodayOptedIn: boolean
     isBrandedWallpaperNotificationDismissed: boolean
@@ -136,7 +138,6 @@ declare namespace NewTab {
     customLinksEnabled: boolean
     customLinksNum: number
     showBitcoinDotCom: boolean
-    showFTX: boolean,
     stats: Stats,
     braveTalkPromptAllowed: boolean
     brandedWallpaper?: BrandedWallpaper