diff --git a/components/resources/brave_components_strings.grd b/components/resources/brave_components_strings.grd
index 6b7c20a06e38..939c83b76c10 100644
--- a/components/resources/brave_components_strings.grd
+++ b/components/resources/brave_components_strings.grd
@@ -433,8 +433,8 @@
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_PER_HOUR_4" desc="">4 ads per hour</message>
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_PER_HOUR_5" desc="">5 ads per hour</message>
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_PER_HOUR_10" desc="">10 ads per hour</message>
-      <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_SUBDIVISION_TARGETING_TITLE" desc="">State level ad targeting</message>
-      <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_SUBDIVISION_TARGETING_DESCRIPTION" desc="">This allows Brave to show you ads meant specifically for your state.</message>
+      <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_SUBDIVISION_TARGETING_TITLE" desc="">Regional ad relevance</message>
+      <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_SUBDIVISION_TARGETING_DESCRIPTION" desc="">This allows Brave to show you ads meant specifically for your region.</message>
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_SUBDIVISION_TARGETING_LEARN" desc="">Learn More</message>
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_SUBDIVISION_TARGETING_AUTO_DETECTED_AS" desc="">Auto-detected as [[adsSubdivisionTarget]]</message>
       <message name="IDS_BRAVE_REWARDS_LOCAL_ADS_SUBDIVISION_TARGETING_AUTO_DETECT" desc="">Auto-detect</message>