diff --git a/.storybook/locale.ts b/.storybook/locale.ts
index 5359e5993508..dff975122cad 100644
--- a/.storybook/locale.ts
+++ b/.storybook/locale.ts
@@ -221,6 +221,7 @@ const locale: Record<string, string> = {
   rewardsWidgetAdsOptInDescription: 'Earn tokens by viewing privacy-respecting ads.',
   rewardsWidgetMonthlyTips: 'Tips and contributions this month',
   rewardsWidgetNotificationTitle: 'Way to Go!',
+  rewardsWidgetEnableBrandedWallpaperSubTitle: 'Turn on $3 to claim your share. You can also choose to $1hide sponsored images$2.',
   rewardsWidgetBrandedNotificationTitle: 'You\'re getting paid to view this background image.',
   rewardsWidgetBrandedNotificationDescription: '$1Learn more$2 about sponsored images in Brave Rewards.',
   rewardsWidgetAboutRewards: '$1Learn more$2 about Brave Rewards',
diff --git a/components/brave_new_tab_ui/components/default/rewards/brandedWallpaperNotification.tsx b/components/brave_new_tab_ui/components/default/rewards/brandedWallpaperNotification.tsx
index ac712cfe66d6..d623d6e42fb7 100644
--- a/components/brave_new_tab_ui/components/default/rewards/brandedWallpaperNotification.tsx
+++ b/components/brave_new_tab_ui/components/default/rewards/brandedWallpaperNotification.tsx
@@ -52,6 +52,7 @@ export default class BrandedWallpaperRewardsNotification extends React.PureCompo
 
   renderPreAdsOptInContent () {
     const text = getLocale('rewardsWidgetEnableBrandedWallpaperSubTitle')
+      .replace('$3', 'Brave Ads')
     const { beforeTag, duringTag, afterTag } = splitStringForTag(text, '$1', '$2')
     return (
       <>
diff --git a/components/brave_new_tab_ui/components/default/rewards/index.tsx b/components/brave_new_tab_ui/components/default/rewards/index.tsx
index c2a35166ea0c..d7b1af89cb66 100644
--- a/components/brave_new_tab_ui/components/default/rewards/index.tsx
+++ b/components/brave_new_tab_ui/components/default/rewards/index.tsx
@@ -116,6 +116,7 @@ class Rewards extends React.PureComponent<RewardsProps, {}> {
     if (isShowingBrandedWallpaper) {
       titleText = getLocale('rewardsWidgetEnableBrandedWallpaperTitle')
       const text = getLocale('rewardsWidgetEnableBrandedWallpaperSubTitle')
+        .replace('$3', 'Brave Rewards')
       const { beforeTag, duringTag, afterTag } = splitStringForTag(text, '$1', '$2')
       subTitleText = (
         <>
diff --git a/components/resources/brave_components_strings.grd b/components/resources/brave_components_strings.grd
index 10c3b3e819bf..0a4e7723068c 100644
--- a/components/resources/brave_components_strings.grd
+++ b/components/resources/brave_components_strings.grd
@@ -671,7 +671,7 @@
       <message name="IDS_REWARDS_WIDGET_ENABLE_BRANDED_WALLPAPER_SUBTITLE"
         desc="Description for prompt to enable Brave Rewards when a Branded Wallpaper is currently being displayed"
       >
-        Turn on Brave Rewards to claim your share. You can also choose to <ph name="LINK_BEGIN">$1</ph>hide sponsored images<ph name="LINK_END">$2</ph>.
+        Turn on <ph name="PRODUCT_NAME">$3<ex>Brave Rewards</ex></ph> to claim your share. You can also choose to <ph name="LINK_BEGIN">$1</ph>hide sponsored images<ph name="LINK_END">$2</ph>.
       </message>
       <message name="IDS_REWARDS_WIDGET_NOTIFICATION_TITLE" desc="">Way to Go!</message>
       <message name="IDS_REWARDS_WIDGET_NOTIFICATION_TEXT_ADS" desc="">Your rewards from Ads are here</message>