From 2bac99dc68ff6a372862730cafe730ac03ab4416 Mon Sep 17 00:00:00 2001 From: Wendy Date: Mon, 19 Sep 2022 08:20:12 -0600 Subject: [PATCH 1/4] Update email_performance_dashboard.md Updates to page - rename to 'channel performance dashboards' and added SMS section. Under new SMS section, could we replace the metrics calculation section with what is here? https://docs.google.com/document/d/1ktspVqXqOGPwetajcuiBq6r6HT0Z-EZNyhXuA_7oyeE/edit --- .../email_performance_dashboard.md | 46 +++++++++++++++---- 1 file changed, 36 insertions(+), 10 deletions(-) diff --git a/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md b/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md index 2f7991a7925..ed15d9b08de 100644 --- a/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md +++ b/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md @@ -1,23 +1,49 @@ --- -nav_title: Email Performance Dashboard -article_title: Email Performance Dashboard +nav_title: Channel Performance Dashboard +article_title: Channel Performance Dashboard page_order: 2 page_type: reference -description: "This reference article covers the Email Performance Dashboard, which allows you to view performance metrics for your entire email channel from both campaigns and Canvases." +description: "This reference article covers the Channel Performance Dashboard, which allows you to view performance metrics for entire channels across both campaigns and Canvases." tool: - Reports --- -# Email performance dashboard +# Channel performance dashboards -The email performance dashboard allows you to view aggregate performance metrics for your entire email channel from both campaigns and Canvases. +Channel performance dashboards allow you to view aggregate performance metrics for an entire channel, from both campaigns and Canvases. These dashboards are currently available for email and push. + +## Email Performance Dashboard To use your email performance dashboard, go to **Overview** > **Email Performance**, and select the date range for the period you want to view data for. Your date range can be up to one year in the past. ![Email performance dashboard displaying email channel engagement from the last thirty days.][1] -## Metrics calculations +### Metrics calculations + +![][2]{: style="max-width:40%;float:right;margin-left:15px;border:none;"} + +The calculations for different metrics in the email performance dashboard is the same as those on an individual message level (i.e., Campaign Analytics). On this dashboard, the metrics are aggregated across all campaigns and Canvases for the date range you’ve selected. To learn more about these definitions, refer to [Email metrics]({{site.baseurl}}/user_guide/message_building_by_channel/email/reporting_and_analytics/email_reporting#email-metrics). + +Each tile shows the rate metric first, followed by the count metric (with the exception of _Sends_, which displays the count metric followed by the average per day). For example, the unique clicks tile contains the _Unique click rate_ from your selected time period and the count of the total number of unique clicks from that time period. Each tile also shows the [comparison to the last period](#comparison-to-last-period). + +| Metric | Type | Calculation | +| --- | --- | ---- | +| Sends | Count | Total number of sends across each day in the date range | +| Delivery rate | Rate | (Total number of deliveries across each day in the date range) / (Total number of sends across each day in the date range) | +| Bounce rate | Rate | (Total number of bounces across each day in the date range) / (Total number of sends across each day in the date range) | +| Unsubscribe rate | Rate | (Total number of unique unsubscribes across each day in the date range) / (Total number of deliveries for date range)

This uses unique unsubscribes, which is also used in Campaign Analytics, Overview, and Report Builder. | +| Unique open rate | Rate | (Total number of unique opens across each day in the date range) / (Total number of deliveries for date range) | +| Other opens rate | Rate | (Total number of total other opens across each day in the date range) / (Total number of deliveries for date range)

Other opens includes emails that haven’t been identified as machine opens, such as when a user opens an email. This metric is non-unique and is a sub-metric of total opens. | +| Unique click rate | Rate | (Total number of unique clicks across each day in the date range) / (Total number of deliveries for date range) | +| Unique click to open rate | Rate | (Total number of unique clicks across each day in the date range) / (Total number of unique opens across each day in the date range) | +{: .reset-td-br-1 .reset-td-br-2 .reset-td-br-3} + +## SMS Performance Dashboard + +To use your email performance dashboard, go to **Overview** > **SMS Performance**, and select the date range for the period you want to view data for. Your date range can be up to one year in the past. + +### Metrics calculations ![][2]{: style="max-width:40%;float:right;margin-left:15px;border:none;"} @@ -63,12 +89,12 @@ You can switch between **Show Change in Totals**—which compares the total coun There are a few scenarios that could lead to empty values for a metric: - Braze recorded zeros for that particular metric in your selected date range. -- You haven't sent any emails during the selected date range. -- While there were opens, clicks, or unsubscribes for a selected date range, there were no deliveries or sends. In this case, Braze will not calculate a rate metric. +- You haven't sent any messages during the selected date range. +- While there were metrics such as opens, clicks, or unsubscribes for a selected date range, there were no deliveries or sends. In this case, Braze will not calculate a rate metric. To see more metrics, try expanding the date range. -### Why does my dashboard display more Other Opens than Unique Opens? +### Why does my email dashboard display more Other Opens than Unique Opens? For the _Unique Opens_ metric, Braze will de-duplicate any repeat opens registered by a given user (whether they include _Machine Opens_ or _Other Opens_), so that only a single _Unique Open_ is incremented if a user opens multiple times. For _Other Opens_, Braze does not de-deduplicate. @@ -82,7 +108,7 @@ This means Braze recorded zero for that particular metric during the time frame #### If a metric displays "N/A" -This means that while Braze recorded positive counts for a particular metric for the time frame you’ve selected, the denominator for the rate calculation (either sends or deliveries in most cases) was zero. This can occur when emails are sent out on one day and opens and clicks are recorded the following days, if your selected time frame does not include the date the emails were sent. +This means that while Braze recorded positive counts for a particular metric for the time frame you’ve selected, the denominator for the rate calculation (either sends or deliveries in most cases) was zero. This can occur when emails are sent out on one day and opens and clicks are recorded the following days, if your selected time frame does not include the date the messages were sent. #### If a metric displays “--” From 2cfefa006ea4e69edbef16a0abb45feda0eae0b5 Mon Sep 17 00:00:00 2001 From: KellieHawks Date: Mon, 19 Sep 2022 11:21:39 -0400 Subject: [PATCH 2/4] Update email_performance_dashboard.md --- .../email_performance_dashboard.md | 6 +++--- 1 file changed, 3 insertions(+), 3 deletions(-) diff --git a/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md b/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md index ed15d9b08de..d8f1f94c44b 100644 --- a/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md +++ b/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md @@ -15,7 +15,7 @@ Channel performance dashboards allow you to view aggregate performance metrics f ## Email Performance Dashboard -To use your email performance dashboard, go to **Overview** > **Email Performance**, and select the date range for the period you want to view data for. Your date range can be up to one year in the past. +To use your email performance dashboard, go to **Overview** > **Email Performance**, and select the date range for the period you want to view data. Your date range can be up to one year in the past. ![Email performance dashboard displaying email channel engagement from the last thirty days.][1] @@ -23,7 +23,7 @@ To use your email performance dashboard, go to **Overview** > **Email Performanc ![][2]{: style="max-width:40%;float:right;margin-left:15px;border:none;"} -The calculations for different metrics in the email performance dashboard is the same as those on an individual message level (i.e., Campaign Analytics). On this dashboard, the metrics are aggregated across all campaigns and Canvases for the date range you’ve selected. To learn more about these definitions, refer to [Email metrics]({{site.baseurl}}/user_guide/message_building_by_channel/email/reporting_and_analytics/email_reporting#email-metrics). +The calculations for different metrics in the email performance dashboard are the same as those on an individual message level (i.e., Campaign Analytics). On this dashboard, the metrics are aggregated across all campaigns and Canvases for the date range you’ve selected. To learn more about these definitions, refer to [Email metrics]({{site.baseurl}}/user_guide/message_building_by_channel/email/reporting_and_analytics/email_reporting#email-metrics). Each tile shows the rate metric first, followed by the count metric (with the exception of _Sends_, which displays the count metric followed by the average per day). For example, the unique clicks tile contains the _Unique click rate_ from your selected time period and the count of the total number of unique clicks from that time period. Each tile also shows the [comparison to the last period](#comparison-to-last-period). @@ -41,7 +41,7 @@ Each tile shows the rate metric first, followed by the count metric (with the ex ## SMS Performance Dashboard -To use your email performance dashboard, go to **Overview** > **SMS Performance**, and select the date range for the period you want to view data for. Your date range can be up to one year in the past. +To use your email performance dashboard, go to **Overview** > **SMS Performance**, and select the date range for the period you want to view data. Your date range can be up to one year in the past. ### Metrics calculations From 105c8cdff92e497c14da150d9c1c0beb7ddea57c Mon Sep 17 00:00:00 2001 From: KellieHawks Date: Mon, 19 Sep 2022 11:22:03 -0400 Subject: [PATCH 3/4] Update _docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md --- .../your_analytics_dashboards/email_performance_dashboard.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md b/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md index d8f1f94c44b..da55115b98f 100644 --- a/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md +++ b/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md @@ -13,7 +13,7 @@ tool: Channel performance dashboards allow you to view aggregate performance metrics for an entire channel, from both campaigns and Canvases. These dashboards are currently available for email and push. -## Email Performance Dashboard +## Email performance dashboard To use your email performance dashboard, go to **Overview** > **Email Performance**, and select the date range for the period you want to view data. Your date range can be up to one year in the past. From 948a201e5ff7d27342b4117dc5783e4b2e706bf6 Mon Sep 17 00:00:00 2001 From: KellieHawks Date: Mon, 19 Sep 2022 11:22:09 -0400 Subject: [PATCH 4/4] Update _docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md --- .../your_analytics_dashboards/email_performance_dashboard.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md b/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md index da55115b98f..ea1e64c9673 100644 --- a/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md +++ b/_docs/_user_guide/data_and_analytics/your_analytics_dashboards/email_performance_dashboard.md @@ -39,7 +39,7 @@ Each tile shows the rate metric first, followed by the count metric (with the ex | Unique click to open rate | Rate | (Total number of unique clicks across each day in the date range) / (Total number of unique opens across each day in the date range) | {: .reset-td-br-1 .reset-td-br-2 .reset-td-br-3} -## SMS Performance Dashboard +## SMS performance dashboard To use your email performance dashboard, go to **Overview** > **SMS Performance**, and select the date range for the period you want to view data. Your date range can be up to one year in the past.